The Magazine For Today's Mobile DJ

>
Read

2nd Annual State of the DJ Industry Report – By Matt Martindale

July 19, 2018 by Matt Martindale
Mobile Beat is proud to present the second annual “State of the DJ Industry” survey with questions and data compiled and analyzed by in-house economics nerd and MBLV presenter, Matt Martindale. (Matt@MattMartindale.com). The second installment of this extensive survey has revealed some distinct industry trends. WHY PARTICIPATE? WHY GET THE FULL REPORT? The value of the information to your business is simple: 51% of those that responded for this survey, said they also participated in the 2016 State of the DJ Industry Survey. Of those that did, 72% said they read the report, and 43% said they made changes to their business in 2017 as a result of the data, which helped them spot trends, adapt and became a valuab ... [read more]
>
Read

Communication Is Key Part 3

July 19, 2018 by Mitch Taylor
This is the continuation of the email conversation with a bride from last week.  :) Bride’s Reply I am sorry I have gotten your calls but been busy working.  At this time we are going to go with a live band from 8-12. I am looking to rent uplighting (for the whole night of the reception) and also entertainment from 4:00pm-8pm.  Not many have been willing to do that time slot since it is Labor Day weekend. Please let me know Amber Now she has gone from needing entertainment and lighting to just lighting and given me more information.  This can be seen by some to be a negative, but don't let that discourage you.  The door is still open to a sale.  I dare say she is also warming up vs. just being factual in the pre ... [read more]
>
Read

DJ Tips In Under A Minute: Marking Your USB Cable, And Using A Different Color For Your HD.

July 19, 2018 by DJ Jay
All right. DJ tips in under a minute. Sometimes when using software, you may have to reboot, you may have to change things up, you may have to shut down the controller, you may have to shut down the computer. So I always use white for my hard drives and I go even further at putting that black mark so I know which side plugs in in case I'm looking at it, it's dark, I'm not sure, I don't want to jam anything, break a USB port. Could happen. So to get around it, again, put that little mark on it, but I know that this is the controller, this is the hard drive so I don't accidentally pull the hard drive in the middle of something if I have to reboot, if there's an issue and it's one more little anal thing I do, but it works really well for me. So DJ tips in under a minute, maybe run your hard drive on a white cable or run your controller on a white cable, whichever one works best for you, but ... [read more]
>
Read

Always Ask More Questions

July 18, 2018 by Jordan Nelson
There are a lot of lessons in business that we are able to learn from books, videos, and articles. Others we learn from trusted friends and mentors. Some lessons, however, must be learned from the harsh hand of experience. This weekend provided me with such an opportunity, and today I'd like to share the lesson I learned about asking enough to questions to be properly prepared for an event. When the client (a 15-year-old girl) first reached out to me about using my services at her sweet 16, I thought to myself "Sweet! A birthday party will be an easy event and a needed break from the hectic wedding season." We had a quick conversation about the music she wanted (mostly American pop with a little Spanish for her fami ... [read more]
>
Read

How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 18, 2018 by Staci Nichols
I know it’s not very “afterschool special” of me to suggest any of us don’t stand out...buuuuut, (newsflash) what we all do is pretty damn similar. Branding expert and $10,000 wedding photographer Jasmine Star says that anybody can own the same camera she has, use the same editing software, use the same pre-sets and filters, etc. Despite being voted one of the best wedding photographers in the world, it’s not her talent that makes her stand out and demand such a premium price, she says. So what is it?That’s what we’re going to discuss in this two-part article: a little branding, a little copywriting, and a lot of soul searching! YOU CAN’T STAND OUT WITH A “POLITE” BRAND EXPERIENCE No, don’t be ... [read more]
>
Read

Hey, Those Are My Nuggets!

July 17, 2018 by Michael Cordeiro
We are truly blessed to have so many educational resources at our fingertips. Online forums, private groups, networking chapters, Associations and all the major conferences nationwide. There really is no excuse for skipping the vast buffet of information so readily available at our fingertips. DJ education is like the food court at the mall. The choices range from fast and cheap to gourmet and swanky. Sometimes we just need a quick fix and sometimes we want a really great meal. A few major things I've noticed, though. One - everybody loves the nuggets and two - I'm always surprised at how many DJ's try to run and improve their businesses on the free samples (like those you get from the Chinese places). Why is that? ... [read more]
>
Read

Keep Your Head in the Game – Ryan Burger

July 17, 2018 by Mobile Beat
It’s always interesting to talk to other event industry members and find out how they connect up with the DJ community. At the recent Wedding MBA show, I talked to Drew Prickett of the online business management system 17hats, along with the company’s founder, Donovan Janus. They filled me in on what 17hats is all about and how it got started. “We were kind of stuck in traffic coming up with a name,” Donovan Janus recalled. “I wanted a name that was kind of original and a kind that tells you what it's about. And yes, as owner, you wear many different hats. So, 17hats was born, and I think the most important thing was the domain name was available. So there you have it.” Continue reading the rest of this ... [read more]
>
Read
Welcome To The Future Mitch Taylor Taylored Sales

Welcome To The Future Part 3

July 17, 2018 by Mitch Taylor
We continue this week with Part 3 of Welcome To The Future. Welcome To The Future Mitch Taylor Taylored SalesWhat are you doing for retirement? Now you may have a day job or another career that handles that for you, but that doesn’t mean that your DJ income shouldn’t supplement that effort. If being a DJ is your sole career, saving for your retirement is even MORE important. A friend of mine who is VERY well known in the DJ industry recently retired and thanked myself and a couple other gentlemen for turning him on to Dave Ramsey. Even though he didn’t agree with everything Dave said, he took to heart the part about saving money for retirement and followed through on that part of Dave’s pla ... [read more]
>
Read

Improve Your Business and Yourself in 2018 – By Dave Ramsey

July 16, 2018 by Dave Ramsey's Entreleadership
Have you noticed that there are some business owners who just seem to get it right every time? It seems like anything they touch turns to gold. How do they do it? What’s that magic formula that finds them so blessed, while many other entrepreneurs continue to struggle? For most successful people, it’s as simple as this: They have a plan. They write down their goals, and stick to them. Goals force practical steps into your life that help make your dreams come true. If you haven’t tackled your business goals for the new year, here are some ideas to help you get started. Remember, they’re only suggestions. For your goals to truly work, they must be yours. 1. GET YOUR FINANCES IN ORDER Want to know the num ... [read more]
>
Read

Wedding Marketing Strategies By Terry Lewis #3

July 16, 2018 by Terry Lewis
Wedding Fairs  This is a favourite topic with many of my one-to-one and online students, so I’m going to dive deeper here and provide more content on this subject than I have with the other pipelines. Let’s start by discovering what your beliefs are about wedding fairs. From the choices below, please circle the response you most closely relate to:  A: I’ve done wedding fairs in the past, but they don’t work for me, so I don’t invest in them anymore, they are a complete waste of time and money. B: I want to exhibit at wedding fairs, but the ones I’ve done have ... [read more]
>
Read

Mobile DJ Help – Alternatives to Saying “Ladies and Gentlemen”

July 16, 2018 by Brian S. Redd

I did a video on editing your speech last night and I mentioned that I don't use the phrases, ladies and gentlemen or, at this time. And there are a lot of reasons for it. If you use these phrases, I'm not picking on you. Ladies and gentlemen is kind of big. And when you're doing a more intimate event like a wedding reception, I like it to be a little more personal, a little more friendly. So one big question is, what can you say in place of ladies and gentlemen on the microphone?

I'm going to give you one example. There's a point in the evening sometimes at weddings where you have a first dance, and then immediately following, what I like to do is have another slow dance. And I invite everybody onto the floor for it, so I have a full dance floor. After that slow dance, I play a big tune, everybody dances, I got a packed dance floor right off the bat. It' ... [read more]