The Magazine For Today's Mobile DJ

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How to Find the Hidden Gold In Your Wedding Business

February 23, 2017 by Stephanie and Jeff Padovani
Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will: Makes your wedding business stand out from the competition. Positions you as completely unique...even if you technically aren’t. Creates a category of one for your business so that you beat the competition FOREVER. If it’s so good, Stephanie, why aren’t they showing it off? Good question, Weedhopper! It boils dow ... [read more]
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Wedding Horror Story: Alcohol Is Poison

February 22, 2017 by Tony Barthel
One of the best DJs I know of is named Steve Sharp who happens to work the in WeddingHorroran area north of Los Angeles known as Ventura. This interesting piece of America has a wonderful combination of city life, country life, farms, ocean and almost every other form of topography known to man. Steve was the DJ for my wedding and did a wonderful job of it. part of the process leading up to the wedding itself was a very detailed meeting where Steve asked questions I hadn’t thought of, and I thought I was thorough. Steve was in the same process with a bride and groom he describes as really liking a lot and whose taste in music he describes as ahead of times. The couple had planned a ceremony in a Catholic church in Ojai whi ... [read more]
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How To Attend MBLV Part 1 Mitch Taylor Gitomer Licenses Trainer Taylored Sales

How To Attend MBLV – Part One

February 21, 2017 by MitchTaylor
How To Attend MBLV Part 1 Mitch Taylor Gitomer Licenses Trainer Taylored SalesAttend.  Intend.  Extend.  MBLV. I have been traveling to conferences for the last decade plus.  In fact, this year marks my 10th year of going to the largest conference in the Mobile DJ industry, Mobile Beat Las Vegas.  If you have never attended and you LOVE this business of being a DJ, you owe it to yourself to attend.  This is the first of a three part series with how to plan for, what to do when you are at the show, and what to do immediately following the show to maximize your results. ... [read more]
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Two Party Effects Are Better Than One

February 21, 2017 by Mobile Beat
ADJ is pleased to announce the immediate availability of its latest party-starting lighting fixture, the Mini Dekker LZR. Adding to ADJ’s Startec series of affordable effect lights, the new Mini Dekker LZR combines a powerful multi-beam derby moonflower with a potent red and green cluster laser to create a room-filling blaze of color, movement, and energy. The Mini Dekker LZR is a 2-in-1 combo effect designed to make the lives of mobile entertainers and equipment installers easier. With this compact fixture, there’s only one unit for mobile lighting users to store, transport, and setup, yet they can achieve two very different effects. Likewise, installers working in bars, clubs, bowling alleys, roller rinks and youth c ... [read more]
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Having A Heart Can Also Be Smart

February 21, 2017 by Brian Lawrence
Weddings are saturated with emotion and passion. The media fills our heads with romantic stories of proposals, couples who overcome tremendous challenges, celebrity weddings, and weddings with have humorous occurrences. 2902113089_a8d141e007_zYou have the opportunity to get to know the couple very intimately and are exposed to their interests, family, and sometimes even challenges and tragedies. Think of the relationship building opportunities you are presented with when you can show your client that you know them and also that you care. Have you ever had a canceled appointment where the wedding couple called you to tell you that they had car trouble, got a flat tire, or some other obstacle? 9 times out of 10, the c ... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market direct ... [read more]
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Get Yourself An Intern

February 20, 2017 by JoeBunn
One of the most unique things about my company is that even though we do 600 events a year, I'm the only full time employee at Bunn DJ Company. However, that's not to say that I don't have help. Last week when I went on vacation, I put my right hand man and most booked DJ, Randy B, on the phones and email. I have him trained to run this office just like I do when I'm away. Sure, I called in a couple of times to check in, but I knew had had it under control! You know what else keeps this train on the tracks? An awesome intern! I'm not going to lie to you, it was hard to find someone that actually wanted to work here (especially as just an intern and not an hourly wage worker). Blame it on the Millennial generation or whatever, but everyone just came in acting entitled and wanting to know "How much money am I going to make?". But I was persistent and kept interviewing until I found the per ... [read more]
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Austin's Best DJs blog

Should You Include a Tip in Your Contract?

February 18, 2017 by Jason Rubio
In today's public and private event services industry, contracts are a must. Contracts should cover your needs and expectations, as well as what you agree to provide with your services. All the important terms must be included, such as: when payment is due, inclement weather procedures (including extreme temperatures), cost for services, and anything else that is important to you and your clients. One thing we've been asked about by clients, is tipping. Your tipping policy is completely up to you, but in my opinion, vendors should not require a tip. We're all used to the mandatory tipping procedures at restaurants, when you have a large group or party, and even then, is it really necessary to include a 25% mandatory tip for the waitstaff for doing what they're hired to do? I say this because I was in the service industry, as a bartender and I also waited tables, as n ... [read more]
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11 Questions That Can Change Your Life

February 17, 2017 by Stephanie and Jeff Padovani
I just got slapped in the face today. Not literally. I mean the wake-up-and-face-reality-Steph type of slap. I’ve been working, dreaming and scheming very hard about creating something unbelievably awesome with our business, but I’ve been going about it all WRONG. I have a few trusted advisors (mastermind members, coaches, mentors) who I turn to for help, guidance and perspective. I’ve been asking them all kinds of questions about what I should do. The problem: I’ve been asking the wrong questions. I’ve been asking abo ... [read more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound” echo an already popular artist or company? If the answer to this one is “y ... [read more]
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Selling Time Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Selling Time

February 16, 2017 by MitchTaylor
Selling Time Mitch Taylor Gitomer Licensed Trainer Taylored SalesYou may have seen exposes from time to time on different news stations exposing DJs and others in the wedding and events industry for bad business practices.  You may say, “well that has no effect on me, I run my business ethically.”  Au contraire, it does.  These exposes on the wedding and events industry bring to light the dirty little secret of our industry.  Time.  Or in essence, what you do with it.  How long have we been selling time?  How long have you been selling 4 hours...5 hours...6 hours.   ... [read more]