The Magazine For Today's Mobile DJ

>
Read

How to get 60% up to more brides responding to your emails (Part 1 of 2)

September 23, 2017 by Terry Lewis
Have you ever sat down in front of your computer, sent an email to prospects and heard crickets? This use to happen to me as well until I incorporated The 4 Essential Keys into my email marketing and in so doing, I increased my response rate by 60%. Messages I use to write had a disappointing reply rate, because of the poor copy writing skills I applied; I call those my ‘Emails to DEBRA.’ The super-responsive emails I write today are a massive contrast, and more often than not go onto build a two way relationship that moves prospects further down my sales funnel; and I call these my ‘Emails to BECI.’ DEBRA and BECI are of course both acronyms… Deletable Subject Headlines ... [read more]
>
Read

Shut Up and Sell More By Alan Berg

September 23, 2017 by Michael Cordeiro
Have you ever discovered or learned some valuable information that was so good you didn't want to share it with anyone else in our industry? That's exactly how I felt after reading Alan Berg's new book Shut Up And Sell More. Alan has been a powerful force in the wedding and sales industry for well over twenty years. He has helped hundreds of DJ's tweak their sales process and grow their business. I consider myself to be good at many things in our profession, but sales isn't one of them. My eyes tend to glaze over when people start talking about the mechanics of sales. The fact is we can't "Wow" clients with what we do if we don't book them first. This is where Alan's new book comes in. Shu ... [read more]
>
Read

BASSBOSS DV12 Loudspeaker provides Throw To Go!

September 22, 2017 by Mobile Beat
Austin, TX, September 22, 2017 — Powered loudspeaker manufacturer BASSBOSS has announced its new DV12 Powered MicroMain, a compact and powerful full-range speaker with impressive dispersion and projection that make it a portable powerhouse for DJs, production companies, bands, and anyone who needs great sound that travels. Recently debuted at DJ Expo 2017 in Atlantic City, New Jersey, the DV12 offers 3,000 Watts of built-in power amplification over two channels, delivering 123 dB of bass output in full range mode and capable of over 130 dB when used in satellite mode. Small enough to lift and transport with ease, the DV12 brings crystal clear output, rich bottom end, and enough power to get a crowd moving anywhere. “The DV12 takes th ... [read more]
>
Read

Give Back

September 22, 2017 by Joe Bunn
I don’t know about you, but every year I am flooded with requests from companies and charities asking us to donate our DJ services. These free events usually break down into two categories for us: Non-profit organizations (such American Cancer Society) or other wedding vendors. Here are some thoughts when taking on this type of gig: Remember, it just feels good! DJing these gigs is a way for you to give back to your town or community and help these non-profits raise money towards their respective causes! It’s a way to promote your company. When we book the non-profit gigs, sure we want to help, but we also want to gain a little exposure for Bunn DJ Company. We ask that the charity do at least a ... [read more]
>
Read

3 Leadership Must Dos For Your Wedding Business

September 21, 2017 by Stephanie and Jeff Padovani

It’s easy to come up with a list of great leaders, isn’t it?

Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit.

What a mixed bag I’ve chosen, right? I’m sure you can think of more! 3 Leadership Must Dos For Your Wedding Business

However, the point is, they’re all well-known in their own way for their ... [read more]

>
Read

Going Through the Motions or Emotions?

September 21, 2017 by Trevor West
Are you going through the motions or are you going through the emotions at your events? Does it feel like your events are just another gig or do you feel that each event is spectacular and the best you've ever done? What's the difference you ask? Well I'm glad you did, going through the motions would feel like you've done this before, can't wait for it to end and collect your check and be gone. Going through the emotions would be more like, being at a concert, everyone having a good time, don't ever want it to end and when it does yo ... [read more]
>
Read

Hercules Releases the Latest and Greatest Version of Its DJUCED™ 40° Software: 3.6

September 21, 2017 by Mobile Beat
New York – September 21, 2017 – Say hello to version 3.6: Pursuing their goal of constant improvement and creativity without any limits, the DJUCED™ teams announced today the launch of DJUCED™ 40° 3.6, an evolution of DJUCED™ 40° 3.5 version that was introduced earlier this year at the 2017 NAMM Show. DJUCED™ 40° 3.6 now includes the following new features and improvements, highly anticipated by members of its DJ community. CPU optimization: Vital for all DJs. The DJUCED™ teams have succeeded in reducing CPU use by 50%, freeing up the computer’s resources for all other tasks and letting DJs have fun and lower their stress levels. Post-fader FX: Reverb and delay effects are no longer cut off when using th ... [read more]
>
Read

Improving Your Mobile DJ Business with Themed Nights

September 21, 2017 by Mobile Beat
Every professional mobile DJ needs to understand that they are running a business. Treating your DJ life as a hobby might make it more fun, but it won’t get you the clients that you need to stay afloat and make a living in the long run. The goal is to make money while doing what you enjoy, right? The problem that many mobile DJs are experiencing first-hand is that the market is pretty saturated now. There’s a lot of competition out there, and because of this, it’s becoming increasingly important to stand out from the crowd and offer potential clients a different kind of experience. A lot has changed over the years. A DJ used to be defined by their record collection, an ... [read more]
>
Read
The Truth About Reviews in the Wedding Business - Austins' Best DJs

The Dirty Little Secret About Reviews in the Wedding/Event Business Part 1

September 21, 2017 by Jason Rubio
Let me be honest. I realize that I may be touching a nerve by writing this article, but I believe people should know the truth. In no way am I trying to say that what my business does is better or worse than other businesses; it's simply what we choose to do. I came across some statistics that you need to know about! So let's discuss online reviews and the major impact they have on businesses, as well as what some businesses do with the review system. That being said, there's a dirty little secret with wedding vendors and really, many businesses out there. The online reviews aren't always what they seem.  When people are trying to pick the right DJ, photo booth, planner, or any vendor for their wedding, party or event, most people will do research and read online reviews. Online review ... [read more]
>
Read

Stop Collaborate Listen

September 21, 2017 by Mitch Taylor
Stop, Collaborate and Listen! If you grew up during the late 80s early 90s you no doubt recognize the words above as the lyric from that great philospher Vanilla Ice from his hit "Ice Ice Baby".  On the surface these lyrics seem rather unpretentious...unassuming and totally lack depth...right?  While I wouldn't always be the one to take business advice from Vanilla...let's kick it one time...BOY! STO ... [read more]
>
Read

How to Live Stream a DJ Set, Part 2

September 21, 2017 by DJcity
Live streaming a DJ set is easy, but making it visually appealing and professional-looking is not. Mojaxx tells you how to do it right: (more…) ... [read more]