The Magazine For Today's Mobile DJ

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You Can Have A Retail Location Without The Retail Headaches

April 25, 2017 by Brian Lawrence
Many DJ’s are home-based because they feel the overhead is too high to open up a retail store. Even if you’re enjoying success in your home office, you’d probably think twice about opening a retail store because you’ve have to gain a considerable amount of additional bookings and clients to keep up with the expense of rent, insurance, utilities, and staff. And there’s also the problem of opening up in a mall, shopping center, or busy area where you are paying high rent to have exposure to a large audience. Unfortunately, most of this audience won’t have any interest in your service. It makes more sense to open a store or office that is easy to find, but is away from other busy retailers, with a much lower rent. Then, ... [read more]
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The Power of Incentives

April 25, 2017 by JasonWeldon
Incentives drive behavior. When you have someone working for you, they need to have incentives to produce results. Most of the time, the incentive is nothing that big. Having flex time, giving them their birthday off, buying them lunch, can all be easy things that make an employee want to work harder for you and themselves. But let’s be honest, there are only so many lunches that an employee will take before they might be looking for a larger incentive. From an employer point of view, you need to reward good results. So having a pre-structured, incen- tive-based package can ... [read more]
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What Are You Really Asking?

April 25, 2017 by DaveTernier
When you ask a me “how?” or “what’s the real difference between a $5000 DJ and a $1000 DJ?” what is it that you’re truly asking? Are you asking me if there is a switch you can flip so that 6 months, 12 months, 24 months from now you can be experiencing similar “success”? Or, are you asking me to talk with you about the days where I’m hustling from 8:00 AM – 2:00 AM trying to refine something that I don’t think is good enough in my business process — even though it would satisfy most others? Maybe you are asking me about the Thursday nights after fire department practise where I skip out on drinks with the boys because I’ve got a client meeting on Skype ... [read more]
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40 is the new 20 Mitch Taylor Gitomer Licensed Trainer Taylored Sales

40 Is The New 20

April 25, 2017 by MitchTaylor
40 is the new 20 Mitch Taylor Gitomer Licensed Trainer Taylored SalesWe're going to talk about how 40 is the new 20. I want you to really think about this. People talk about this all of the time. "You know I'm turning 40. I'm going to do this, I mean to do that." Here's the reality. 40 is just a number. It's not anything beyond that. People look at their 40s as maybe a time to relax and just you know they've learned a lot and they've grown as individuals and now they can just settle in and what they're doing. Here’s a hint. That's resting on your laurels.  When you rest on your lau ... [read more]
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CS1000: The next generation of Vertus available from FBT!

April 24, 2017 by Mobile Beat
Created as a no-compromise choice for both live performers and installers, the VERTUS CS1000 compact line array combines maximum performance with a modular, scalable approach. Its lightweight but sturdy construction blended with FBT’s distinctive engineering and elegance has delivered a system that can be deployed on stage within minutes, or discreetly integrated into the most delicate of decors to provide high-quality sound and controlled directivity. A bi-amplified design, the system comprises a long excursion 12” bass reflex subwoofer and a passive mounted satellite, linked via a Neutrik SPEAKON connector and equipped with six full-range neodymium 3” drivers. Onboard the subwoofer is a Class-D, two channel amplifier, complete with ... [read more]
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ADJ Release Flexible & Powerful LED Hybrid Moving Head with Beam, Spot & Wash In One Fixture

April 24, 2017 by Mobile Beat
ADJ is pleased to announce the release of its highly-anticipated Vizi BSW 300 moving head. This unique and innovative fixture offers hybrid output – functioning interchangeably as a beam, spot or wash effect – as well as an incredibly powerful 300W LED light-source and a host of professional features to help aid creative lighting design professional. Sitting at the top of ADJ’s growing range of professional lighting products, the Vizi BSW 300 is the company’s most powerful LED moving head fixture to date. It boasts a specially-designed and phenomenally bright 300W white-light LED engine, which means that its output is sufficient for most large venues and event productions. This means that the advantages of LED – low power-draw and extremely long lamp life – are now available in situations where previous LED-powered fixtures simply weren’t bright enough. The Vizi BSW 3 ... [read more]
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So who is Terry Lewis – The Newest UK Blogger at Mobile Beat

April 24, 2017 by Terry Lewis
In short, I help wedding DJ’s fill their calendars with wedding bookings at 2x, 3x and even 10x their current earnings. And I can help if you: Have too few bookings Quote too low Have too few enquiries Need inspiration getting to the top My belief is: To fill your calendar and be booked at the fees you want, you need to help brides and grooms get what they want to get. If you can do this in a remarkable way, achievement is inevitable. Which is why my blogs teach how to become remarkable and invaluable in the eyes of your ideal clients. My story I was once a struggling weddi ... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit? Part II

April 23, 2017 by Jason Rubio
Last week, I wrote an article about how much you should charge for a deposit. I saw another post, from another Mobile Beat writer named Randy, stating his opinion/feedback, which I always appreciate. I wanted to visit this topic, again, to add a few more details, which I planned on doing, anyway (I post once per week). As I previously stated, our company charges a $100 deposit to book any of our services. We know this is certainly not the norm in the wedding business and we purposely set our rate this low. Again, we make it easy for clients to book with us. I actually just got married, last October, and though we already knew the wedding business well, it was still overwhelming. Even though my wife and I are certified wedding and event planners, it still required a lot of work, time, and money, to secure our vendors and plan our wedding. Altogether, the deposits wer ... [read more]
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How Much Should I Charge For A Deposit??? Part 2

April 20, 2017 by Randy Lehrman
Earlier this week, Jason Rubio wrote an article called "How Much Should I Charge For A Deposit?" http://www.mobilebeat.com/how-much-should-you-charge-for-a-deposit/ I'm the first guy to say everyone is open to their opinion and more importantly, every market is different.  Certainly Jason's Austin market is different than my LA market.  What I think happens to be universal is that DJs should advertise to our clientele, every moment they can, how valuable we are to having the perfect event. Jason seems to suggests that having a $100 non-refundable deposit on a $2000 event is "fine."  Even if they cancel a few, that's fine too. (His words.) I highly disagree, as do more than one person I've spoken with on this subject.  This isn't real world logic.  It also paints DJs in a very bad light and lo ... [read more]
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About Your Hotel Room… for MBLV22 or even this past MBLV21

April 20, 2017 by DanWalsh
At Mobile Beat, we try to provide you, our conference attendee, with as much information as possible when it comes to deciding where to spend your trade show dollars. While certain aspects of the show attract the most attention -- keynote speakers, party entertainment, etc. -- one other important element of your show experience is often overlooked: your hotel room. If you aren’t already aware of how it works, here’s the nutshell version: In order to hold an event in a hotel’s conference space, an organization like Mobile Beat has to agree to fill a certain number of hotel rooms for the duration of the event. This is known as the “room block.” To help accomplish this, we are given a discounted ... [read more]
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Building Loyalty Part 2

April 20, 2017 by MitchTaylor
Just today…I once again received an email from a service I signed up for.  I got an email from them yesterday and at least three the week before.  I wanted to know what they were offering, but don’t expect to be bombarded with messages from them on a daily basis. How often do you send messages to your clients? First off, whatever you are sending better have “new” information in it.  If you are sending items that are “you” focused (such as this emailer), then your opt-out list will quickly grow. Second, your message should include something of “value” to that customer.  Think outside the box and be more than a DJ.  Be a resource.  Send your clie ... [read more]