The Magazine For Today's Mobile DJ

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FOLD Festival Stars Shine With ProSho and CHAUVET Professional 

August 27, 2015 by Mobile Beat
LONG ISLAND, N.Y. – (For Immediate Release) – For the better part of five decades, the legendary Nile Rodgers has demonstrated an IMG_3540uncanny ability to weave diverse musical influences together in unexpected ways.  Whether it’s been as frontman for his own group Chic or as a producer for the likes of Diana Ross, David Bowie, Madonna, Lady Gaga, Pitbull and Avicii, this ageless wonder transcends musical generations and genres. Rodgers’ versatility and virtuosity were on full display recently at the FOLD Festival, outside New York City, on a star studded stage brilliantly illuminated by a collection of fixtures from CHAUVET Professional. Rodgers not only performed on stage with Chic, he hosted the two-day ... [read more]
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Marketing Strategies from Lululemon: A Billion Dollar Empire

August 27, 2015 by Mobile Beat
  Want your bar or restaurant to live up to its true potential? You could do a lot worse than to take a page out of the marketing book of Lululemon Athletica, which has managed to grow its brand into an impressive $10 billion empire. Sure, the Vancouver-based company isn’t in the hospitality business, but I believe there is much bar and restaurant owners can learn from their aggressive marketing strategy. The women’s athletic clothing company went from selling for $2 a share to a whopping $76 a share in the span of only 12 months. Today, they enjoy a quarterly profit of $74 million! Here’s how they managed to do it, and I’ve included some great takeaways for bar and restaurant owners who want to expand their brands to reach the same stellar heights. Scarcity: Walk into any store selling Lululemon clothing and you won’t find racks and racks ... [read more]
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Create BIG Events for Larger Profits

August 25, 2015 by Geoff Carlisle
Have you ever been to a concert before? I know that is a redundant questions! But think about the enormous amount of equipment that is used to create that concert – Staging, Sound equipment, Lighting, Special effects, Video screens, transportation just to name a few. What does all of this & many other elements that are there to make it happen have in common? They all come from different sources & are brought together to make the whole experience! Take this same idea & apply it to smaller events that you are or could be a part of every week.Picture2 Go after the la ... [read more]
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How Should I Deal With This Mother-of-the-Bride Zilla?

August 20, 2015 by Stephanie and Jeff Padovani
mother of the bride “I am very new to the wedding planning business and I have coordinated 5 wedding so far. I have a wedding scheduled in August 7, 2015 and just got a text message from the bride very upset because her mother is telling her is is not coming due to several reasons. A couple of reasons are the sun, she doesn’t have a dress and she wants things done her way and the bride refused some ideas.

The bride is in remission with breast cancer and the groom has bilateral kidney failure. And to have her mother do this to her 3 weeks before the wedding is upsetting.

... [read more]
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Sell the Stuff They Want – Even If You Don’t Own It

August 18, 2015 by Geoff Carlisle
Think of different items that are used to create a company Picnic. Sound system, Music, Master of Ceremonies – you got those covered. What about the tents, tables, chairs, inflatables, catering, Port-o-lets, staging. generators, etc? You can provide theses as well! When you are contacted by the client. Ask questions. Determine what they have done in the past, what they liked, what failed? Identify their PAIN! Their Pain is your Profit! If they couldn’t really find a reliable company to provide inflatables for the kids (or adults)? Or the company that they hired last year didn’t show up on time? Or that company’s generator wasn’t large enough? Be the One that can provide a “Turn Key” approach to their event. Remember they have their normal everyday job duties that they have to do. Being on the Family Day Committee is a way to ... [read more]
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3 Customer Service Tips that Never Go Out of Style for Direct Sales Professionals and Entrepreneurs

August 18, 2015 by Kent Julian
unnamed-2If you're a direct sales professional or entrepreneur, outstanding customer service is essential if you want breakout success. Without it, you'll blend in with the plethora of options available in every industry today. Yet it's one thing to talk a great customer service game; it's quite another to actually deliver great customer service. And since what you believe in is evidenced by the steps you take and not just the words you say, your actions must produce outstanding customer service. Here are three customer service tips that will help you go above and beyond in serving your customers... Read the rest at http://liveitforward.com/3-customer ... [read more]
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Making the Kids the Star

August 18, 2015 by Rob Ferre
When I do events, I love to interact with the kids. Like every live performer, I feed off the energy of my audience. The more the kids give me, the more I can give them. Instead of making myself the main attraction, I keep the focus on the kids and make them the star. Let’s be real: parents are taking pictures of their kids doing the limbo, participating in games, and their dance moves. How often are the parents taking pictures of DJ Rob? I would say parents are entertained when they see their child being entertained. Let's go over three ways we can create kid stars at our events. Contests and Games: I love doing a variety of games that highlight the talents and skills of the participants. One example is limbo. I never el ... [read more]
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Trivia Tip: Interview Your Players Before Starting a Trivia Show

August 15, 2015 by Mobile Beat
Build-Rapport“Build a rapport, entertain and keep the players (and audience engaged) by carrying out an effective interview with your players prior to the show” Over the past month or so we have been delving into the wide world of trivia discussing every matter from promotion to questions to getting booked, all of which I hope has helped you develop your trivia business more and attract more customs. Keep an eye on the blog for upcoming subjects including more advice on selling yourself and ideas on controlling cheating. But today we are going to look at a different subject altogether and that is the importance of conducting an interview with your players before starting a trivia show. Now, it goes without saying that wh ... [read more]
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Who’s ready for “back to School”

August 14, 2015 by Ric Hansen
safe-songs-logoSchools around the country are gearing up for the first dance of the new year.  Have you positioned yourself as the "safe" age-appropriate DJ in your city?  In order to get the green light to DJ homecoming, middle school dances and halloween parties, administrators need to know you will be sensitive to their need to be clean and edited.  Our School Dance Network website offers tons of free school dance information, including the top safe songs, the DO NOT PLAY songs, dance trends, and school dance news.  Our goal is to give you some tools to being the preferred teen dance compan ... [read more]
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iRig UA – Multipurpose Sound Card For Android, Mac, PC

August 14, 2015 by Mobile Beat
The iRig UA was sent to us for a review and at first looking at the irigua_note4_top_connect_optbox and the promotion of it I didn't see why.  But after playing with it and asking some questions I found a great way to use it for DJs as an external sound card for Android tablets, Macs or Windows machines.  While the device was designed to work with Android 4.2 or higher devices and upgrade the audio processing on the phone or tablet.  It's intended usage also includes guitar effects processing and other recording possibilities for the live musician. ... [read more]
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Wedding-Industry

Wedding Industry Roundup: Funeral Weddings, SEO For Newbies, Influencer Marketing

August 14, 2015 by Stephanie and Jeff Padovani
Wedding-Industry All Things Weddings: Funeral Homes Could Be the Hot New Wedding Venue - As funeral revenue shrinks and these businesses search for new income streams, could coffins be the next wedding backdrop? 10 Ways Wedding Pros Can Use Periscope - Learn how to use the new ... [read more]