The Magazine For Today's Mobile DJ

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The Sound of Silence?

May 29, 2017 by DigiGames
I was challenged by the editor of Mobile Beat to come up with an article that fits the topic of SOUND for this issue. Challenge accepted and it might be one of my best ideas yet. Who knows? So, let me talk to you about the “sound of silence” -- the silence you MIGHT be experiencing with calls for MIDWEEK MONEY work. (See how I did that? Genius.) My main goal with this article each month has always been, and will always be, to help you increase your bottom line. Is your phone ringing, or is it silent? Are you getting contacts through social media and your website? If not, why? Are you offering things that potential customers need outside of the “wedding industry?” Over the years I have touched on many different options yo ... [read more]
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Rock Star Performance with Jason Jani

May 28, 2017 by Michael Cordeiro
Do you feel stuck doing the same types of gigs for the same types of clients over and over? Do you want to play at events that are bigger, better and more fun? Do you want to party like a rock star and get paid for it? When we think of improving our performance as disc jockeys, we tend to focus on the mechanics of our events: better playlists, better transitions, better introductions, better gear, etc. But there are also mental, spiritual and family sides to achieving rock star performance. Each one of these can have a huge impact on our ability to exceed our client’s expectations and get booked for rockstar level events. More importantly, excelling in our profession is just as much about the playlist for each event as it is abo ... [read more]
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The Thing about Forums

May 27, 2017 by Michael Cordeiro
Summer is almost here and wedding season is in full swing for most of the country. The majority of us have jam packed calendars between events and meetings. When DJ's get busy, forums get even busier. I belong to several forums (public and private) that cover all sorts of DJ related topics. For the most part, these forums provide a wealth of good info and tips. Unfortunately, some of us forget that the main purpose of forums is to share ideas and help each other get better at our craft. After a spending any amount of time reading posts, strands and threads on various forums a few main personality types quickly emerge over and over. Some are very helpful and others not so much. We've all read those posts that leave us ... [read more]
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The “Lifespan” of Your Next Hire

May 27, 2017 by JasonWeldon
Hiring employees in the entertainment business has truly become something of an art form. As employers, we are looking for so many different things in our next hire. We want that person to wear 13 different hats. We want them to think four steps ahead. We want them to care as much as we do. In short, we want them to be just like us. After you come to grips with the fact that this person doesn’t actually exist in the real world, you should realize something else immediately. The idea of keeping an employee for years and years is also no longer the norm. Most likely it is not going to happen. And that should be perfectly acceptable. I want to narrow in on this one idea. How long should you expect your next hire to work for you? ... [read more]
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Getting There with Style and Efficiency

May 26, 2017 by MarkEvans
While visiting the North American International Auto Show in Detroit recently, I thought it would be fun to try and find the “ultimate DJ vehicle.” For many years I have heard of DJs using trucks, vans and SUVs from solid brands like Ford and GM, and here were plenty of big trucks and vans from many manufacturers at the show, but the one that caught my eye was the 2017 Ford Transit. This full-size van can be configured to fit just about every DJ’s needs. The Transit is newer to the American market but has been in Europe since 1965. Several years ago, Ford stopped production of the popular Econoline van to bring the Transit to the U.S. and Ca ... [read more]
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Go Far With The Right PR

May 25, 2017 by Brian Lawrence
Word of mouth is arguably the most powerful marketing tool. A referred customer is more likely to book your services. Even better, most will book your services without even comparing you to the competition. The main reason? Trust was established from the start. 10888776353_9c71574e19_bPublic relations can oftentimes be a proactive art, but you must create the positive word of mouth about your business. If you’re the subject of a magazine, blog, or newspaper article, that subconsciously implies endorsement to readers by a reputable source. In a sales situation, this will often give the client the same level of respect ... [read more]
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It’s Time To Analyze Your Time

May 25, 2017 by Brian Lawrence
Employees in the wedding industry generally work a set number of hours per week and are paid hourly. On the other hand, many DJ’s and entertainers will set no boundaries on the amount of time dedicated to their business. The rewards of owning a business stretch far beyond financial gain. But analyzing your own time expenditure in your business can be an insightful growth experience for efficiency, balance, and profitability. time-managementOwner operators tend to take on many responsibilities with the default mentality that if they do something themselves, they don’t have to pay someone else to do it and thus, save money. But if someone else can easily knock out those tasks, you can spend more time selling, marketin ... [read more]
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How to Turn One Wedding Into 4 Blog Posts

May 25, 2017 by Stephanie and Jeff Padovani
Repurposing content! This was a huge theme at Social Media Marketing World, the world's biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you think about your content. One wedding is a gold mine of content opportunities...trust me! #1 - The “Real Wedding” Write-Up So, this is the “duh” blog post. Not sure how to structure a real wedding write-up fo ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Minimize Your Wedding/Event Preparation Time!

May 25, 2017 by Jason Rubio
The old adage "failing to plan, is planning to fail," is very true for just about anything. In the DJ business, planning and preparation is crucial to your success! Every DJ prepares for his/her event at different times. I'll share with you the strategy that works best for us, nearly 100% of the time! Here are some tips, below. Deadlines - Give your clients a clear deadline about when you need your documents or information. Send it in your first booking confirmation email and add it to your contract. This helps ensure you'll have enough time to prepare for your event. We require all documentation to be completed and sent to us 21 days prior to any event. We also require all final remaining balances to be paid at that time, too. This give us about 3 weeks to prepare for each event. Most of the clients will comply with our requirements, but every now and then, ... [read more]
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communication is key part 1

Communication Is Key Part 2

May 25, 2017 by Mitch Taylor
communication is key part 1Here's the continuation of last week's article on Communication Is Key.  Remember we left off with her stating what others are doing and how they aren't being helpful.  Here's how we responded:   My response:   Hi Amber,   Sure...we can do that.  When's a good time for us to get together to chat about your wedding?   Mitch   Bride’s Reply   Mitch,   ... [read more]
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Capturing the Audio Action

May 25, 2017 by MarkEvans
Over the last few Mobile Beat Las Vegas shows I’ve had the fun job of interviewing DJs, vendors and presenters. One of the challenges of recording at these shows is the noise in the background so I started looking for a simple mic system for the camcorder. In previous years we tried a hand-held mic and cable but that was clumsy and several times we had people almost trip over the cord, so, for safety reasons I wanted to go wireless. I found a great mic system to record the interviews: the Audio Technica ATW-1702, a System 10 Camera-Mount Digital Wireless Mic.

Read the rest of this article and check out t ... [read more]