Your Reputation Is Everything Part 3

March 20, 2017 by Stephen J Clayton

Welcome to the 3rd and final part of “Your Reputation is Everything!” Series!
So far we have covered some of the basics on why having a good reputation is important, and how to set the foundation for a long lasting client relationship from the very beginning. Now we will discuss out of the box ways to to maintain client relationships!

Yes, an email follow up after the event you worked is always a good idea. But let’s go deeper! There are so many different kinds of activities and fun gestures you can do for your clients that will make sure you are always first in their mind when it comes to their next event.

  1. Open House BBQ! If you just got new equipment that you’re dying to show off, consider throwing a BBQ and inviting current and past clients. It will encourage networking and you’ll have the opportunity to show off your new stuff!
  2. Bowling Night! Almost all bowling alleys offer a group deal, so taking a client and their partners out to a bowling night will not only be fun, but a totally unique way to connect with them.
  3. Sporting events. Have extra tickets to a
    game and no date? Take your favorite client, or a client you’re trying to procure! Treating them to a day out to enjoy the game and talk business will take your relationship from ordinary to extraordinary.

These are just a few ways to think outside the box when it comes to maintaining a relationship with your clients.  Remember, people like doing business with people they like.  If you and a client share a similar interest, that can open doors of a long lasting business and/ or personal relationship.
Keep in mind, there are simple ways to stay in touch that show you’re not just sending out a mass email. Every office loves a good box of cookies and a hand-written thank you card!

So remember, having a long lasting client relationship is a sure fire way to make sure you’re always busy with events.

As my parents always said (in their British Voice) “Planting the seeds now, will reap harvests in the future.”

Stephen J Clayton Stephen J Clayton (22 Posts)

Steve Clayton has been working with event professionals for over 16 years teaching, mentoring and consulting with them to help them get more out of their event business. Originally beginning his event career as a mobile entertainer, DJ, and manager, Steve has transformed his business into a full service event management and production company. His companies specialize in full service production, technology, consulting, and talent buying.

Over the past 13 years, Steve’s companies have worked with clients such as the Rose Bowl, USC Football, The Holiday Bowl, Time Warner Cable, Hyatt Hotels, Chalice Festival, High Times, and The Neighborhood Awards. Steve and his team have been blessed to work and handle major talent artists. Steve has worked or purchased talent from Lo Cash and Frakie Ballard to Comedians Steve Harvey, and Wayans Brothers. And rappers from Dougie Fresh, B.O.B and Robin Thicke to Lil Wayne, Wu Tang Clan and Machine Gun Kelly.

Steve has owned companies manufacturing and selling lighting products to companies to writing and teaching classes for University of San Diego.

Steve’s current companies include Soundskilz and The Event Inventor. Steve currently teaches event management, marketing and technology classes at UC Riverside.


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