Smart DJ Tips: Why Your Google Business Page Ranking Matters, A LOT!

August 8, 2018 by Jason Rubio

When it comes to the rules of just about any business, there are three things to remember:

  1. Location
  2. Location
  3. Location

For every business, location matters, a lot! Just a few years ago, brick and mortar stores were dominant and your actual physical location mattered a lot. Now, it’s all about online presence. Particularly with Google, which has about 75% of the search engine traffic. Others such as Yahoo, Bing, and Baidu (search engine in China), hold a large audience at around 5-10% of the search engine traffic. Baidu is actually gaining ground, too! For now, let’s just focus on Google and Yahoo/Bing.

For the most part, Google is very dominant in the U.S. You have to give it to Google for their marketing and branding campaign. When your brand becomes a “verb” in the English language, you’re dominating! Think about it. When you don’t know the answer to something that someone asks you, what is your typical response, after “I don’t know?” I’ll answer that for you. Most people say, “I don’t know, Google it.” Google is the verb. 🙂

That being said, your Google page ranking is clearly, very important. Around 47% of people in the world accessed the internet, daily, in 2017. To be honest, the only time I can recall not using the internet for a day or more is when I was on vacation and didn’t get service. 🙂 Another very important thing to consider is that 95% of people don’t go past page 1 of Google’s results! Beyond this, 71% of the click-through rates are for page 1 results! Sorry about all the numbers and stats, but data is very important for any business. So, it’s obvious that your page ranking matters a lot. So how can you tell what your true ranking is? It’s not as simple as you think.

Most people use Google and have a Gmail account. You are usually logged into Google on your computer and phone, and Google saves your search history data, in order to provide you with personally-tailored results. So if your business comes up on page 1, from your phone or computer, it may be likely because you have searched it and clicked on it, many times. This is NOT what everyone else sees when they search for terms related to your business. Many people foolishly think they’re on page 1 because they searched for their exact business name or DJ name. Of course, you’ll be on page 1, when you search for your exact name. 🙂

So, the best way to find out your true results is to use a proxy server, like “Hide My Ass” proxy. It’s a funny name, but it does work to hide your IP and location. So, here’s what to do:

  1. Delete Your Search History and Cache
  2. Sign Out of Google (if you haven’t already, after deleting your history)
  3. Visit “hide my ass” and search for key terms that you should or want to rank for
  4. Choose Your Server Location (I normally choose the United States)
  5. View results!

I will do this, pretty often, to determine our own website’s ranking. I simply search for the terms I am ranking for or trying to rank for, such as: wedding DJs Austin and I choose U.S., and boom, there are my real results! Here is a picture of my results, today.

Austin's Best DJs Blog

Google Results for “Wedding DJs Austin”

As you can see, our business, Austin’s Best DJs, is ranked #3, on the organic (non-paid) results. The only websites above us are The Knot and Wedding Wire. Both of these sites have MILLIONS of users and have users all over the US. So to be #3, even above Yelp and Gigmasters, which are similar, is pretty awesome! Now I will say that it took a lot of work for us to make it to page 1, for our search term, but it worked. There is a combination of factors that go into how Google ranks pages. Things like direct website visits, time on site, pages per visit, bounce rate, referring domains, etc. All those things are an entirely different blog, about SEO. Yes, I learned SEO on my own, when I realized how important it was for our business. I advise anyone to do the same!

Now you may be saying to yourself, “meh, his results are skewed because he knows which search terms he ranks for.” Yes, you’re right, I know many search terms that we rank for, and so should you. To be honest, I tried a brand new one, today, just to find out if we ranked for a term I really had not thought about. This time, I searched for: “school dance DJ Austin.” Here are the results:

Austin's Best DJs Blog

“School Dance DJ Austin” Google Search

Surprisingly, we’re #2 on Google! I repeated several searches, for numerous search terms related to our business. I thought of several different terms that people may search for, to see where we ranked. I was actually quite surprised to see we were on page 1 for about 10-12 top search terms, related to our business. We still have some work to do, since we’d love to rank on page 1 for “photo booth rental Austin” and we’re towards the bottom of page 2, right now. We’ll keep working hard to get there.

So when it comes to your business ranking, don’t give up because you haven’t been in business as long as some of the other guys have, or you don’t have millions of unique users like the wedding sites; it’s totally possible to rank well! Hopefully, you use this information to determine your true page ranking and you start working hard to get to page 1 of Google! Good luck!

Jason Rubio Jason Rubio (92 Posts)

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for hundreds of weddings and events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes “The DJ Insider,” and has been featured in Canadian Special Events Magazine, Wedding Planner Magazine, and numerous other sites and publications. Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Contact Jason Rubio at www.AustinsBestDJs.com


Filed Under: Mobile DJ Business, Mobile DJ Misc, Mobile DJ Profiles, Mobile DJ Sales & Marketing