Wedding Marketing Strategies By Terry Lewis #6

August 6, 2018 by Terry Lewis

Cont. from last week

Looking back on the time I resonated with C: 

‘I rent spaces at wedding fairs and hope to get one or two bookings to cover the cost of my overheads. Any more is a bonus.’ 

I do so with a degree of disappointment in the realisation that I set my standards so unacceptably low. I managed my expectations to be happy at breaking even. It demonstrated a lack of drive and ambition to step up and claim my fair share of brides at the fair looking to hire a supplier in my category. I displayed a lack of self-confidence that I did not expect more than one or two couple’s to buy from me. I’d conditioned myself for premeditated failure, worst still, I was OK with it. If this resonates with you, and you circled C, then you owe it to yourself to raise your standards, and if the wedding creatives around you tell you it’s OK to just cover costs at a wedding fair, I’m here to tell you, you are moving in the wrong circles. In fact, without knowing it you are spiralling within an ever decreasing circle, and this is your warning to change that view now if you want to grow your wedding business exponentially.

An attitude of being happy breaking even is way too low a benchmark for you. Break free from this limiting thought, elevate your self-worth and adopt a winner’s mindset.

If you circled D: 

‘Wedding fairs are an abundant source of higher-paying brides. My goal is to book a considerable proportion of the brides who express an interest in me at a wedding fair, not on the day but as part of my follow-up process.’

The rest of this section will help you get more profound successes.

And if you circled E: 

‘I have gone full circle, I have an abundance of ideal clients beating a path to my business, I no longer need this strategy.’ Congratulations!

In the first part of this section, I promised to give you a roadmap to success at wedding fairs, here’s the blueprint I recommend for you:

7 Steps to Attract & Book Brides at a Wedding Fair:
1. Apply the 10-minute funnel 

Condense your pitch and responses from your prospects to around 10-minutes. Why? Think of your wedding fair as a conveyor belt of potential new business. Every minute you spend engaged in conversation with a bride, is a minute saying goodbye to the other brides walking past your stand, because as they walk on by, they do so having been denied the opportunity of learning about how your unique wedding experience can improve their day.

So what should you aim to achieve in around 10 minutes for maximum bookings from your fair?

To be continued next week…

Watch my free webinar if you want brides to book you more often

Six months from now how would you like to go into meetings knowing brides and grooms would book you more often than not at higher prices than you charge today?

To achieve this there is one thing you must do and its this:

Take EFFECTIVE PROVEN ACTION to create a unique desire that make brides hire!

Get started by watching my FREE webinar here

Terry Lewis Terry Lewis (69 Posts)

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 – 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 – Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It’s built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book ’12 Habits of Successfully Booked Up Wedding Suppliers’ – Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.

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