Wedding DJ Marketing Tips Made Easy By Terry Lewis #14

October 12, 2018 by Terry Lewis

Cont. from last week…

Social networking is an effective way to win new business and even though I personally place it at the base of my own marketing pyramid do not underestimate the new business to be gained by being a part of the social networking family. The potential revenues are enormous.

Summary 

There are a plethora of ways to market your wedding business outside of the strategies I’ve suggested, but unless you have a large marketing department and a large budget, I recommend learning to master just a few that you can stay on top of. By way of summary, let me explain why I suggest you prioritise your pyramid (at least the top 4) in the same order to which I’ve stacked my own. 

4/5 Star Venues

Word of Mouth 

Parallel Industry Networking 

Same Industry Networking

Google: Organic & Paid 

Wedding Fayres 

Paid Leads from Directories 

Facebook Adverts 

Free Facebook Posts,  Twitter and LinkedIn

Of the 9 strategies I recommend, your ‘Golden Triangle pipelines will require the most laborious amount of work, take the most extended amount of time to harvest but when you eventually reap the rewards, these sources will deliver a lucrative income stream of low hanging fruit.

By focusing on your ‘Golden Triangle’ you can do the hard work once, then get valuable referrals for many years after. Laying these pipelines is passive marketing at its best. In this zone, you work smart not hard. I have networking relationships with a number of the best suppliers in the wedding industry. I am busy and no longer worry about where my next job will come from because of my Golden Triangle pipelines. Nothing is stopping you from doing the same, other than taking action.

‘Dragging buckets with one hit wonders’ 

The other strategies beneath the Golden Triangle work but serve up one hit wonders, meaning you will have to drag buckets by hustling them continuously. My advice is to use the one hit wonder strategies while building your business or during quiet times but your primary long-term marketing objective should be to structure a powerful Golden Triangle capable of sustaining you.

Final food for thought 

Wedding entrepreneurs who focus on the bottom of the marketing pyramid will always work harder for business than those who choose to capitalise on the riches at the top of the marketing pyramid. Which will you focus on? 

Don’t Allow Your Inbox to Boss You Around 

Before I got into effective work habits, I was addicted to distractions. I’d wake, check Facebook and emails then allow the notifications and messages to boss me around, reacting to whatever distraction the incoming email or post requested of me. I had no priorities for the day and was blown around like a leaf in the autumn wind by message after message. Can you relate to this? Thinking back if I worked that way during my corporate days, I’d have been fired! Do you need to fire yourself and re-hire a new you?

To be cont. next week…

THE MANIC MARKETEER

Are you a Manic Marketeer! I was a decade ago! Like most wedding professionals I thought if I’m going to get booked I have to be visible everywhere. I posted on Facebook and Twitter. I beat the bushes for clients at wedding fairs, I SEO’d my website, purchased leads from wedding directories. I was marketing like crazy! And was exhausted.

Today, other people send me leads on autopilot while I do other things. Find out how I do it here: https://www.weddingmarketingmastery.co.uk

Terry Lewis Terry Lewis (68 Posts)

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 – 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 – Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It’s built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book ’12 Habits of Successfully Booked Up Wedding Suppliers’ – Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.


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