DJ SEO Tip: Website Hosting Can Make Or Break Your Success

January 1, 2019 by Matthew Campbell

When owning a DJ company, an online presence is necessary to show legitimacy for your business.  First, you must decide on a domain and purchase it from a registrar.  Popular registrars include NameCheap and GoDaddy.  Next, you must decide what platform will “host” your website.  The website hosting company you choose can result in your online success or failure.

hosted versus self-hosted websites

You must decide between a self-hosted website and a hosted website.  There are pluses and minuses to both.

A hosted website company takes care of all the heavy lifting and typically is very easy to use.  Hosted website companies that include website builders include Squarespace, Wix, Weebly and Shopify (shopping platform).  Popular blog hosted platforms include Blogger and WordPress.com.  A hosted website is like renting an apartment.

Well, if hosted websites are so easy to use and maintained by the platform, why would you not want to utilize a hosted platform?  The biggest factor not to have a hosted website is that the whole website is technically in the ownership of the hosting company.  For example, if Wix goes out of business, your website is gone without a way to retrieve it or rebuild it easily.  Another factor includes a lack of access to “under the hood” to make technical SEO improvements.

Now that you know some of the disadvantages of a hosted website, a self-hosted website may be your best choice.  You own all of the content and can choose where to host your website.  If you are self-hosting, the most popular website building software is WordPress (wordpress.org).  My favored WordPress hosting companies include WPEngine, Flywheel, and LiquidWeb.  Be sure to check out managed WordPress hosting too as they will handle updates.  With the release of WordPress 5.0 in early December, you can build pages with a drag-and-drop block layout builder.  A self-hosted website is like owning your own home.

The drawback to self-hosting is that YOU are responsible for building, updating and maintaining your website.  You could hire a company to do this for you but you will need to increase your time to market and budget.  You will also need to have an overall understanding of every aspect of your website so you can verify your website is making you money and performing as you expect.

Having a self-hosted website also allows you access to every aspect of the website for complete optimization.  This includes: optimizing website speed, optimizing page titles and descriptions, and verifying URL settings to prevent duplicate content issues.

We all know time is money.  If you have no time and little money, a hosted website would be your best bet.  If you have lots of time and lots of money, then a custom state-of-the-art self-hosted website maintained by a digital marketing company is your best option.  However, most of us fall somewhere in between.

So, which hosting platform do you choose?  Do your homework and research both.  Here are a few considerations:

  • What is your level of coding?
  • How much technical knowledge do you have with building and operating a website?
  • How often do you want to make updates to the website?
  • Does the hosting company offer fast 24/7 support?
  • What is your budget in time and money to build your website?
  • What is your monthly operating budget to keep your website live and secure?
  • Do you need access to “under the hood” to make optimization improvements?

Matthew Campbell Matthew Campbell (13 Posts)

Matthew Campbell is the founder of My Wedding Songs. He DJ’d weddings, parties, and High School dances in Montana during the 90s – and also attended a few Mobile Beat Conferences. Matt continued his love of music through the creation of My Wedding Songs. He and his wife, Sharon, live in the wedding capital of the world, Las Vegas, Nevada. My Wedding Songs is a charter member of the Las Vegas Wedding Chamber of Commerce. Matthew is also an SEO Specialist at Horizon Web Marketing since 2014.


Filed Under: Mobile DJ Business, Mobile DJ Sales & Marketing