Two Ways and Two Words To Be More Able

October 8, 2019 by Mitch Taylor

Last week we spoke about two words (Really and?) to entice people to share more with you and we also covered the first word to be more able – personable.  This week we continue with the another way to be more able – Memorable

Empathy equals excellence.  You create connection when you create an emotional experience for your potential client.  How can you create an emotional experience for a potential client? How can you ensure that once you both go your separate ways from the connection that you stay memorable with the person.  How can you guarantee that they think about you long after your parting?

Here’s one idea.  Hand a card to your clients at end of the sales meeting. This card is good for FREE (insert low cost high value offering here) when you use the hashtag #InsertYourCompanyHashtagHere and post about your wedding on Instagram, Facebook or Twitter.  Third party advertising is huge and a great way to boost your reach in a market.

Remember, People can only get what you offer from you.  It is your unique advantage. In order to capitalize on your unique advantage you must be personable and memorable in every point of contact you may have with someone.  The better prepared you are the more effective and enjoyable the experience can be.


Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Mitch is the author of the book SALES 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

Filed Under: Business, Inspirational