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Taffer’s Teachings The Hiring Process Part 2

September 12, 2019 by Mitch Taylor
This week we continue with the 2nd and 3rd Tenets of Jon Taffer's Hiring Process.  Here's #2. 2.  Recruit Through Proper Advertising: For years, we as an industry have advertised with “No Experience Necessary…Will Train….Must Be Able To Life 50 lbs. Must have reliable transportation and willing to work weekends. ” REALLY? Yes…those are absolute MINIMUM qualifications that we should have. However why would you want to keep your talent to a minimum? You want ROCK STARS…not just people looking to punch in and out and collect a paycheck. There’s nothing worse than sifting through dozens of applicants who... [read more]
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Connect With Authenticity Part 2

September 10, 2019 by Mitch Taylor
This week we continue where we left off with how to get your client to listen more intently to what you have to say.  Previously I mentioned that it’s important to make your client laugh. I said to the bride we were speaking of that we’re a full-time entertainment company and that since this is our sole income, we have to do a great job for you or we don’t eat….and I like to eat :).  If delivered well that can create a bit of laughter and this bride laughed, and it helped our company connect with her on a deeper level.   Connect with authenticity with your couples, share with them a story that communicate... [read more]
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Denon DJ Prime 4 Upgrades Connectivity, Adds Streaming

September 5, 2019 by Dan Walsh
DENON DJ® v1.4 FIRMWARE PUBLIC BETA RELEASE BRINGS TIDAL STREAMING SUPPORT FOR PRIME 4 STANDALONE DJ HARDWARE  PRIME 4 now WiFi-activated and enabled for TIDAL music streaming service  Cumberland RI, USA (September 5, 2019)—Denon DJ (www.denondj.com), a leading manufacturer of premium DJ products and solutions, today announced its Prime 4 smart controller is now enabled for both hard-wired and Wi-Fi internet connection, via a new v1.4 Firmware update. This update, delivered within a forum-based public beta initiative, brings the global stream and entertainment platform TIDAL—the first of Denon DJ’s premium content streaming partners— to the Prime 4, with SC5000 and SC5000M support to follow in short order. Both the beta group members and current Prime Series users (following product registrat... [read more]
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Taffer’s Teachings The Hiring Process Part 1

September 5, 2019 by Mitch Taylor
Jon Taffer is the personality and producer behind Spike TV’s hit show Bar Rescue. I love Jon’s brashness, knowledge of science behind the bar business (and entertainment business too) and demeanor that he uses. All of this is easily laid out for you (and applicable to our business in the entertainment industry). However, after reading his book Raise The Bar while on a recent vacation to Anguilla, I’m happy to share the nuggets I’ve gleaned and how I believe they apply to our industry. We will be exploring different lessons learned from the book in upcoming articles as well and how they apply to us ... [read more]
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Connect With Authenticity Part 1

September 3, 2019 by Mitch Taylor
Connecting with authenticity means that you actually create a bond with your clients up front, you actually create a connection and find some common ground. Sometimes this is WAY easier to say than to do.  Some clients you’ll connect with on a deeper level than others. Let me share with you an example of two different phone calls I had with a potential client.     The first one I absolutely connected with them.  We met at a bridal show. She chatted with one of the ladies on my team, Kaylene.  Kaylene made a nice connection with the bride by just commenting on the weather, or something about her attire a... [read more]
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DJ PPC Tip: Use Negative Keywords to Stop Wasting Money

September 1, 2019 by Matthew Campbell
In my last article, you learned about keyword phrase match types to help stop spending money wastefully in Google Ads with your target keywords.  Today, I will cover how to add negative keywords so that your ads do not show in searches that will not result in a lead or are irrelevant to your business.   Negative keywords prevent your ads from displaying for particular keywords and keyword phrases that you indicate in a negative keyword list. Before adding negative keywords, you first must know what searches your ads are showing for in Google.  To do so, you must navigate to the search terms report. Sign in to your Google Ads account. Click All Campaigns in the navigation pane on the left, then click Keywords in the page menu. Click Search terms at the top of the page. [caption id=... [read more]
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19 Things You Can Do This Fall To Improve Your Business

September 1, 2019 by Michael Cordeiro
September in New England usually means wedding season is starting to wind down, school dances are back in full swing and it's time to think about Holiday parties. After a busy summer season it's a good idea to look around your office and catch up some things you've let slide. There's equipment to be fixed, things to be cleaned, social media and marketing to catch up on, etc. Time to switch gears a little. Here is a really spot on list of ideas from a marketing website I follow. I firmly believe that to truly grow your business, you need to digest content from a variety of sources. I came across Josh Pather on Instagram a few months ago. Not all of h... [read more]
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MOBILE BEAT #209 – ONLINE NOW

August 31, 2019 by Dan Walsh
Comparison / Contrast for DJs Way back when, as a freshman in college, my first writing prof introduced me to the wonders of the "comparison/contrast" essay: It's where you take a look at the similarities and/or differences between two things or subjects as a way to express some interesting truth about them. This Mobile Beat issue, which I originally thought would be a bunch of unrelated articles, actually offers a pretty good helping of comparisons and contrasts: competition/teamwork, cutting-edge quick mixing/crowd-pleasing classic song lists, how to build company culture/how NOT to build company culture, and so on. We even profile a solo operator... [read more]
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The 5 most underrated sites for EDM music

August 31, 2019 by Mobile Beat
We all need a bit of music in our lives, be it to brighten up a gloomy day or help alleviate the pain of a long car journey. Put simply, music - and in this case, electronic dance music - is the perfect accompaniment to any day. Life would be extremely dull without it, right? But not all of us are listening to our favourite artists via the same platforms and various services out there that provide the music we know and love. One more notable way some of us are accessing music is through the use of torrent sites as they allow us to find a whole host of songs, usually for free of charge, and at the touch of a button or two. Torrent sites are convenient, easily accessible and have a vast array of tunes to search for and, subsequently, download. Some torrent sites might not be accessible inside or outside o... [read more]
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Taffer’s Teachings Part 5

August 29, 2019 by Mitch Taylor
This is our final of the 5 Musts of Business from Jon Taffer and it's called Safety. I learned LONG ago that safety is important as any aspect in our line of work. Oftentimes you are the only sober person in a room full of celebratory individuals in a mind-altered state. You HAVE to put guest safety at the TOP of your priority list. After chatting with my good friend Ben Stowe we decided as a company we didn’t want the liability of rigging, tents and the like. I’m not condemning anyone who does these things; someone has to, but PLEASE…take the necessary steps to provide these options the RIGHT way. Consult your insurance... [read more]
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3 Must Do’s For Video Marketing Part 2

August 27, 2019 by Mitch Taylor
This week we finish off our article of 3 Must Do's for Video Marketing.  Here's #2. Be Presentable - Dirty little secret in the DJ world is attractiveness.  No one wants to have a slovenly looking person on a microphone in front of their family and friends or sweating profusely behind turntables when you’re just standing there.  Everything about you from your clothes to your hair to your setup speaks. Be sure it’s conveying the right message. The Length.  Don’t go for long shots that last for :05 or more.  Don’t go for videos that are over 2:00. Keep it short so that your clients will view it.  ... [read more]