Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"] Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better... [read more]

As the final hours of 2019 count down many of you are preparing to rock in the New Year at a club or private event. God bless ya. For the second time in twenty years I'm actually off. I don't really mind at all. December was crazy and after 29 years in the industry I'm happy to be able to kiss my wife in person at midnight instead of phoning it in from some venue. I'll be comfortably sitting at home in my PJ's enjoying munchies and a nice scotch on the rocks watching the ball drop. That being said, I'm happy 2019 is almost over. Business wise it was a solid year. On a personal level 2019 was challenging to say the least. No love lost whe... [read more]

It's December 31st, 2019.  The end of a decade.  The end of an era.  2020 brings to it new ownership for Mobile Beat, and I'm excited to be affiliated with the new team and direction as we gear up towards another Mobile Beat Photo Booth Expo Cruise.  However, that's not what this space is about.  This space is about saying thank you. The only thing constant is change.  It's important as friends and colleagues move on into new chapters in their lives for us to look back, give thanks, and praise them for helping us along in our journey in life.  If it wasn't for Ryan Burger, I wouldn't have been able to speak to you through this medi... [read more]

I was coaching someone just recently and I found that there marketing imagery and messaging was all about the what. That MAY be okay if your client only cares about the what. I would encourage you to dig deeper. Think bigger. Do they care about the how? Someone recently told me to GIVE away your WHY and SELL your HOW. It was even suggested to GIVE away some of your HOW as well. Why? (see what I did there) Because givers gain. When you give freely you’re truly helping another person move forward and become better. Get DEEPER in your HOW. Create something that will elicit an EMOTIONAL REACTION in the people that you want to do... [read more]

            Only five more shopping days until Christmas and you're scratching your head trying to figure out what to get your favorite DJ. No worries. I have a few ideas for you. It's no secret that DJ's love gear. Equally important is education. I recommend a "mix" of... [read more]

When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies below emerged as popular favourites over and over again. [caption id="attachment_126262" align="aligncenter" width="439"] Wedding Marketing by Terry Lewis[/caption] How many are you using?  All work, but some deliver better quality bookings than others, but before you discover which ones do, let's first split the 9 strategies into two categories: Dragging Buckets Vs Installing Pipelines. When you go hunting for brides and... [read more]

Now, you may or may not know this, but I'm a wrestling fan, believe it or not. And I thought about this in correlation with wrestling and how it relates to social media and marketing these days. For Facebook (and texting in general) for example, look at all the emoticons that we have. How does that equate to wrestling? When a wrestler walks down to the ring, they want to evoke a response. They want to be able to draw reaction from the crowd. If the crowd is just there, with little to no reaction then that particular wrestler doesn’t do so well in their career. Wrestlers want to be either loved or hated. It's one of the two you, ... [read more]

5 Little Things To Do That Clients Love - The Little Things Last week we discussed a local fast food chain “Culver’s” that went above and beyond in customer service by handing out a carnation on Mother’s Day. We also mentioned that it doesn’t have to be something physical that makes you stand out to your customer base. Anything that shows you GENUINELY CARE will help ensure you stand out. Let’s look at how to stand out on social. Many people use Facebook regarding remembering their client’s birthdays and anniversaries. That’s all well and good, but what unique ways can you show you care beyond just on this day... [read more]

Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"] Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]

As 2019 comes to a close, it is the perfect time to look back on the last decade. This is what Spotify has done, as the music streaming service has confirmed the most popular songs and artists of the last ten years. The Most Popular Artists In their summary, it is revealed that Post Malone is the most streamed artist of 2019. The American rapper/songwriter’s songs were listened to over 6.5 billion times on the service this year. His song Congratulationsachieved Diamond status from the Recording Industry Association of America earlier this year too, meaning that it has sold 10 million units in the US. 2019 also saw 17-year-old songwriting sensation Billie Eilish’s career blossoming. She had previously burst onto the scene with Ocean Eyesin 2016. The Los Angeles-born singer was the second most ... [read more]

Is it just me or does every commercial you see or hear have some company claiming to be the "Official" sponsor or representative of something? How did they get that title? Lottery? The bigger question is: Does your favorite sports team need an "Official" toe nail fungus remover? Probably not, but they're out there. Several local radio stations have claimed the title of "Official Home of Christmas Music". Was there a vote? Who's in charge of handing out these titles? All kidding aside, does having the title "Official (blank) of Something" really help your business? I can't say that being the official oil change garage of the Boston Bruins makes me wan... [read more]