The 7 Steps To Successfully Booking Brides At A Wedding Fair
Many wedding suppliers say to me "Terry, I'm giving up on wedding fairs because they just don't work!"
But wedding fairs do work... when approached strategically. If you struggle with wedding fairs these 7 steps will help.
1. Apply the 10 Minute Funnel
Condense conversations with brides to 10 minutes.
Think of your fair as a conveyor belt of potential new business; every minute you spend engaged in conversation with a bride, is a minute saying goodbye to other brides walking by, because as they pass, they do so having been denied the o... [read more]
I am a veteran of many, many Mobile Beat conventions and countless other national, regional and local disc jockey and entertainment- related conferences. I dare say I have attended more than most. Each and every one of them brings something new to the table and allows me to learn and improve my bottom line.
I recently met with an up-and-com-ing local DJ. This person has worked off and on in various types of DJ-related areas of the business for many years. He was asking my opinion on some things, and even referred to me as a “mentor,” which is a polite way of saying I am old. He just booked his airfare for Mobile Beat Las Vegas and is very excited. His company... [read more]
In this 85th installment of the wedding cocktail hour series, we’ve brushed off our passports to explore exotic musical offerings from abroad. The inspiration for this playlist was the song “Tuyo” – a sultry tango and the opening track from Netflix series “Narcos” that explores the life and times of Pablo Escobar. The playlist expanded from this selection to feature other South American artists from Colombia, Argentina and Brazil. Then we embark on side trips to France, the Caribbean and finishing in Mother Africa.
Representative artists include the Buena Vista Social Club, Federico Aubele, Juanes, Carlos Vives, Celia Cruz, Beres Hammond, Manu Dibango and Femi Kuti. This playlist is designed to impart a tropical beach feel.read more]
Many DJ’s are home-based because they feel the overhead is too high to open up a retail store. Even if you’re enjoying success in your home office, you’d probably think twice about opening a retail store because you’ve have to gain a considerable amount of additional bookings and clients to keep up with the expense of rent, insurance, utilities, and staff.
And there’s also the problem of opening up in a mall, shopping center, or busy area where you are paying high rent to have exposure to a large audience. Unfortunately, most of this audience won’t have any interest in your service. It makes more sense to open a store or office that is ea... [read more]
Incentives drive behavior. When you have someone working for you, they need to have incentives to produce results. Most of the time, the incentive is nothing that big. Having flex time, giving them their birthday off, buying them lunch, can all be easy things that make an employee want to work harder for you and themselves.
But let’s be honest, there are only so many lunches that an employee will take before they might be looking for a larger incentive. From an employer point of view, you need t... [read more]
When you ask a me “how?” or “what’s the real difference between a $5000 DJ and a $1000 DJ?” what is it that you’re truly asking? Are you asking me if there is a switch you can flip so that 6 months, 12 months, 24 months from now you can be experiencing similar “success”?
Or, are you asking me to talk with you about the days where I’m hustling from 8:00 AM – 2:00 AM trying to refine something that I don’t think is good enough in my business process — even though it would satisfy most others?
Maybe you are asking me about the Thursday nights after fire department practise where ... [read more]
We're going to talk about how 40is the new 20. I want you to really think about this. People talk about this all of the time. "You know I'm turning 40. I'm going to do this, I mean to do that." Here's the reality. 40 is just a number. It's not anything beyond that.People look at their 40s as maybe a time to relax and just you know they've learned a lot and they've grown as individuals and now they can just settle in and what they're doi... [read more]
Created as a no-compromise choice for both live performers and installers, the VERTUS CS1000 compact line array combines maximum performance with a modular, scalable approach. Its lightweight but sturdy construction blended with FBT’s distinctive engineering and elegance has delivered a system that can be deployed on stage within minutes, or discreetly integrated into the most delicate of decors to provide high-quality sound and controlled directivity.
A bi-amplified design, the system comprises a long excursion 12” bass reflex subwoofer and a passive mounted satellite, linked via a Neutrik SPEAKON connector and equipped with six full-range neodymium 3” dr... [read more]
ADJ is pleased to announce the release of its highly-anticipated Vizi BSW 300 moving head. This unique and innovative fixture offers hybrid output – functioning interchangeably as a beam, spot or wash effect – as well as an incredibly powerful 300W LED light-source and a host of professional features to help aid creative lighting design professional.
Sitting at the top of ADJ’s growing range of professional lighting products, the Vizi BSW 300 is the company’s most powerful LED moving head fixture to date. It boasts a specially-designed and phenomenally bright 300W white-light LED engine, which means that its output is sufficient for most large venues and event productions. This means that the advantages of LED – low power-draw and extremely long lamp life – are now available in situations where... [read more]
In short, I help wedding DJ’s fill their calendars with wedding bookings at 2x, 3x and even 10x their current earnings.
And I can help if you:
Have too few bookings
Quote too low
Have too few enquiries
Need inspiration getting to the top
My belief is:
To fill your calendar and be booked at the fees you want, you need to help brides and grooms get what they want to get. If you can do this in a remarkable way, achievement is inevitable.
Which is why my blogs teach how to become remarkable and invaluable in t... [read more]
Last week, I wrote an article about how much you should charge for a deposit. I saw another post, from another Mobile Beat writer named Randy, stating his opinion/feedback, which I always appreciate. I wanted to visit this topic, again, to add a few more details, which I planned on doing, anyway (I post once per week).
As I previously stated, our company charges a $100 deposit to book any of our services. We know this is certainly not the norm in the wedding business and we purposely set our rate this low. Again, we make it easy for clients to book with us. I actually just got married, last October, and though we already knew the wedding business well, it was still overwhelming. Even though my wife and I are certified wedding and event planners, it still required a lot of work, time, and... [read more]