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From 4 Star To 5 Star Service Part 2

November 14, 2019 by Mitch Taylor
We discussed last week how simply caring can help you go from 4 stars to 5 stars, and continue with the article this week.  Another Uber driver in the evening figured out a way to ensure he ALWAYS got 5 star reviews. When we got in the Uber he pulled around the corner and offered each of us a small bottle of ice water. GENIUS! When you are an out-of-town traveller in a place like Vegas and not accustomed to the dry heat, this one small ges... [read more]
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Rusty Details Part 2

November 12, 2019 by Mitch Taylor
So how did everything end up after my faux pas the day before at the ceremony?  After the ceremony was over the next day, I was complimented by the Step Father of the bride, by the Father of the Groom, and by the Mother of the Bride after the ceremony about what a wonderful job I did serving as their Officiant.    Here’s the rub.  We’re not always perfect.  No one is. The key thing to note is to take a moment and stop to smell the roses if you will, stop and enjoy life for a minute.  Center yourself around your purpose, your calling and why it is that you do what you do. Some people think our lives are just party-fil... [read more]
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Ryan Burger on Passing the Mobile Beat Torch and Going Out with a Bang!

November 11, 2019 by Mobile Beat
PAST, PRESENT AND FUTURE IN PERSPECTIVE Mobile Beat owner and MBLV show producer Ryan Burger reflects on his time at the helm for 14 events, including the upcoming MBLV24 (March 17-19, 2020), looks to his own future, and at the dawn of a new MB era. Ryan Burger is determined to make what has become his final Mobile Beat Las Vegas event a memorable “going away party.” Here at Mobile Beat we’re not completely sure yet exactly what that means, but keep your eyes on MobileBeatLasVegas.com for updates on the pumped-up event!  Meanwhile, the Mobile Beat owner and MBLV show producer has been feeling reflective on his journey to this point, and the new road MB is about to take. He shared the following: “Five years ago, while the Mobile Beat crew was busy reinventing the DJ conference with the rev... [read more]
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From 4 Star to 5 Star Service Part 1

November 7, 2019 by Mitch Taylor
Recently I attended and presented at a conference, as I naturally do a few times a year. As you can imagine, my schedule for speaking and seeing so many different seminars was awesome and a whirlwind in its own right. Combine that with nightly dinners, gatherings and just plain being overtired can wreak havoc on a body. Technology is ever-changing and it appears that the taxi alternative services Uber and Lyft are here to stay.  When you have to be somewhere fast and don’t want to pay the higher prices of the taxi services (I heard one individual say his taxi to an airport was $65, vs. my Uber to the airport from my hotel... [read more]
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Rusty Details Part 1

November 5, 2019 by Mitch Taylor
The devil is in the details...or sometimes the rusty details if you will.  What do I mean by that….rusty details? Have you ever come back into the thick of event season after a short break and sometimes you find yourself slip back into rote?  Doing the same thing that you’ve always done. If you’re honest with yourself...I bet you have. This happened to me recently and I thought I would share the experience with you here.  I got to a rehearsal after a short break from the season last year and I go into rote. What’s rote? Rote, according to Dictionary.com, is the mechanical or habitual repetition of something to be lear... [read more]
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Mobile Beat and the Mobile Beat Las Vegas Show Acquired by HPK Online Expos

November 4, 2019 by Dan Walsh
25th Anniversary Mobile Beat Las Vegas DJ Show (MBLV25) to be co-located with 7th Annual Photo Booth Expo in 2021.   For the past two decades, Mobile Beat Las Vegas has been North America's leading Mobile DJ trade, networking, and educational event. In addition to the topnotch seminars and workshops, the MBLV exhibit hall has provided hands-on access to the latest pro DJ gear from top suppliers (sound, lighting, software, etc). MBLV is where DJs go to find the products, services and information they need to build their businesses. During its first ten years, Mobile Beat Las Vegas was known as “The Mobile Beat DJ Trade Show and Conference”, taking its name from its parent publication, Mobile Beat Magazine. In 2006, the magazine and trade show were purchased by BC Productions, located in Grime... [read more]
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MOBILE BEAT #211 – ONLINE NOW

November 1, 2019 by Dan Walsh
Time to Diversify? In this issue you'll find a whole lotta good perspectives on the how's and why's concerning DJs expanding their offerings. This includes Part 1 of a three-parter by Matt Martindale that is sure to help you decide if expanding or focusing in on Brand: You is what's called for. Here's to your increasing success, no matter which road your mobile DJ business takes! ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW! ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: The Keys to Diversification: Awareness & Attitude - Stu Chisholm Are You Agile Enough? - Joe Bunn DJs and Photo Booths - Dan Walsh Building... [read more]
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DJ PPC Tip: How To Create A Google Ads Search Campaign Part II

November 1, 2019 by Matthew Campbell
Setting up your Google Ads campaigns correctly could determine your success or failure.  In part 1, I discussed the initial setup settings for Google Ads campaigns.  Now, you will learn the structure of campaigns and ad groups, Each Google Ads campaign has its own budget.  So, if you wish to spend $50 per day, then your campaign budget should be set at $50 per day.  If you have a campaign for lighting and another campaign for wedding DJ, then you can distribute your $50 per day budget to get the best return on investment such as $35 for wedding DJ and $15 for lighting.  You also have the option to have a shared budget between campaigns.  If you want to spend your budget on both lighting and wedding DJ searches to maximize orders, then, you can have 1 campaign and 2 ad groups for lighting and wedding ... [read more]
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How To Convert Price To Meeting Part 4

October 31, 2019 by Mitch Taylor
We finish this series with how I ended my email and the outcome of the event itself.  Finally I gave her our 2 goals that we have for any event we partner with a couple on. After that I said this “If that sounds like what you are looking for then I would recommend a time to have a virtual chat with us and see how we can help you further, or if you want to be sure you don't lose your date feel free to call me and we can work out the rest of the details. Ultimately, brides hire us to take responsibility for the success of their wedding day so they can relax and enjoy it.  It's what we do best...that and provide GREAT memories. ... [read more]
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Extroverts Have Feelings Too Part 2

October 29, 2019 by Mitch Taylor
We're back this week with the 2nd half of the article - Extroverts have feelings too part 2. Given that I blew up at my friends, many people would blame that on just being an extrovert and think I can get away with it.  If your friend is a true friend they will forgive you for an occasional blow up. It’s only human, and hopefully they’ll forgive you and move on.  I’m thankful that our true friends had a conversation with me and we were able to move on from that situation.   Truth is...all personality types can blow up.  They just have different triggers. In order to avoid the trigger, it’s important to take a step... [read more]
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How To Convert Price To Meeting Part 3

October 24, 2019 by Mitch Taylor
We continue to see how the bride responded to my initial reply after the search phase.   “Hi Mitch,Right now the best way to reach me is through email. At this time, I am only looking for DJ services for my reception. Would you be able to supply pricing information for this?” At this point she has asked for pricing twice and wants to pin down to a price, not being satisfied at the range I gave her and asking for a phone call. She specifically said “right now” and “only looking for DJ services” and “pricing information”. Many people would write her off. I didn’t.  In my seminar “ROAR” at MBLV20 I discusse... [read more]