Tom Talks Audio: Mobile Entertainers Everywhere Want Versatility and Mobility

March 22, 2010 by Mobile Beat

Tom Talks Audio
Mobile Entertainers Everywhere Want
Versatility And Mobility
As he gets ready to head to the ProLight + Sound show in Germany, American Audio’s National Sales Manager Tom
Ferret paused to think about the differences between mobile entertainers in the US and Europe. After some serious contemplation, Tom came to this conclusion about the differences between mobile entertainers on either side of the Atlantic (or Pacific for that matter) – there really are no differences. Mobile entertainers everywhere are emphasizing the same things in audio gear today – versatility and mobility.

So what kind of advance buzz are you hearing from Europe on the eve of the ProLight + Sound Show in Frankfurt?
“What’s struck me is that the kinds of products that are generating the most advance buzz in Frankfurt are the same ones that attracting most of the interest over here in North America. DJ’s and mobile entertainers all over the world are looking for the same thing in audio gear. They want great sound and a high level of performance first and foremost; this has always been the case, but today they want something else too.”

What is that ‘something?’
“If I had to sum it up in two words, they would be ‘versatility’ and ‘mobility.’ These are the qualities that really have emerged as critical over the past few years; this is true in the US, Europe and everyplace else.”

Can you elaborate?
“Well, just look at how mobile entertainers approach their work today. Some will use computer files, others will rely on CDs, while a third group will work in both. A lot of DJs like to switch back and forth between the analog and digital worlds. And regardless of what they work in, virtually all DJs are more mobile than ever, so they need gear that’s not only versatile but easy to take with them.”

How has American Audio addressed this need on the part of mobile entertainers ?
“Well, we’ve introduced two new performance tools designed to handle the versatility of DJ-ing today – the Radius 3000 Media Player/MIDI Controller and VMS4 Velocity MIDI Station – plus a new portable sound system whose speakers and mixer pack up into one compact unit, the PPA-210. The three innovative products will headline American Audio’s display at ProLight + Sound trade fair in Frankfurt, Germany, March 24-27, which can be seen in Hall 11, Booth D51.”

How the advance buzz on these products ?
“It’s been fantastic. These products have been well received in America and they’re being embraced with enthusiasm elsewhere too.”

Can you tell us a little more about the Radius 3000?
“It’s a professional CD/ MP3/ WAV player that has MIDI capabilities for controlling DJ music playback software that’s great for DJ-ing with CDs or a computer The versatile unit includes a slot-load CD drive, and both SD Card and USB inputs. Configured like a pro CD deck, its familiar design makes it easy for DJs to make the transition to the digital world. It features things like a large 6-inch jog wheel, 9 on-board DSP effects (Scratch, Filter, Echo, Trans, Skid, Phase, Flanger, Pan, Bop), a display with track and artist information, and a convenient white LED marker that rotates around the jog wheel to show where the track is playing. So it really delivers the best of both worlds.”

How about the VMS4 and PPA-210?
“The VMS4 Velocity MIDI Station is the ultimate DJ controller. It’s an amazingly versatile piece of gear that combines all the features of a 4-channel professional club mixer, 2 touch-sensitive playback decks and a user configurable sound card into a convenient roadworthy steel chassis. It includes both MIDI and analog channels, so it can be used with a computer or as an analog mixer without a computer, which also makes it a great “backup” unit if the computer crashes.

“The PPA-210 is a compact portable PA system with built-in digital effects, graphic EQ and USB playback, which is ideal for anyone who needs to take their music with them. The convenient all-in-one system includes two10-inch portable speakers, an 8-channel powered mixer and a dynamic microphone, along with all the cables required to set it up. When it’s time to move on, the entire system packs up into one compact unit that latches together for easy transport and maximum protection.

“As I mentioned, all three products have been generating a lot of advance buzz in Frankfurt, so we should be pretty busy in Germany.”

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This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.

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