Tips for Success: Know WHY Clients Should Book You!

April 28, 2017 by Jason Rubio

As you already know, the DJ industry is becoming more competitive, every year. When I first started DJing, in the early 90s (I was 13), the DJ business was far less competitive. There was literally a handful of DJs for the entire town I lived in and we were a community of DJs. We gave each other gigs, when we were overbooked. You had to have turntables (CDs/CD mixers weren’t mainstream, yet), no laptops and all your equipment was super-heavy! We simply had to have business cards and you were booked! Then, along came the internet, laptops, DJ software, YouTube, social media, etc. This changed everything! It’s now easier (and cheaper) to become a DJ, which means competition is strong. While competition is good, especially for clients, it presents a challenge to DJs, DJ companies, photo booth companies and any other business that provides services for public and private events. The question is how do you stand out, within a crowded market? Let’s discuss this.

With new DJs popping up, every month, offering to DJ entire events for $150, how can you compete? Why should a client book you and spend hundreds, if not thousands more, for your DJ services? This question may seem easy to answer, since experience really matters, of course; however, do you know why clients should always book you, instead of competitors who may be priced similarly, a little cheaper, or more than you? If you can’t really easily explain this, it’s time to find the answer to this question.

I’ve seen so many DJ ads, websites, and social media posts that constantly say the exact same thing: “we offer high quality services, top of the line equipment,” etc. Many DJs will list what their packages offer, such as: “two speakers, a subwoofer, lighting, microphone,” etc. Newsflash: EVERYONE offers just about the same “professional equipment and high-quality services.” This is what you offer. Clients don’t know the DJ industry, so if all they have to go on is the equipment you list, they may simply choose the lowest priced DJ. Don’t sell what you have. Sell your clients on why! Why are you better? Why do clients continually book you? Why are you different? What do you do that no one else does? When you can answer to all of these questions and clearly communicate your value to clients, you will succeed and won’t have to worry about your competition!

Jason Rubio Jason Rubio (54 Posts)

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for “The DJ Insider” for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com


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