The Pherein Principle by Stu Chisolm

June 4, 2018 by Stu Chisholm

I first heard the word “pherein” (pronounced “fair- in”) from my wife’s mentor and artistic collaborator, Joseph Wesner. A sculptor of some fame in art circles, he created a series of abstract sculptures he called the “Pherein Series.” As he described them (and the term), “pherein” is a Greek word that means to both support and carry forward. I stashed this factoid in the back of my brain until one day when I was at my favorite DJ toy store with some cash, but no real plan. (Sound familiar?) For some reason, “pherein” popped into my head, which led to the question…


When we consider adding equipment, lighting and other effects to our shows, we often do it because of an impulse to toss everything we can at an audience, trying to overwhelm them with awesomeness. Back in the Vaudeville days, entertainers would call it “razzle dazzle,” which was considered a bit of shuck-and-jive by the theatrical set. They knew it could distract the audience from a weak story or poor performance. (Or a good performance, for that matter.)

Then again, I tend to think that most DJs are simply thinking, “Wow, that thing is cool! I want one!”

Read the rest of this article and find the full issue at also special thanks to Altea for sponsoring in part this issue of Mobile Beat.

Stu Chisholm Stu Chisholm (56 Posts)

Stu Chisholm had been collecting music since he was about eight years old and began his DJ career in 1979. After much hard work, trial-and-error, and a stint at the Specs Howard School of Broadcast Arts, he studied the DJ arts with famous Michigan broadcaster, Bill Henning, at a local college. Stu interned at Detroit’s rock powerhouse, WRIF. To his radio and mobile work Stu later added club gigs at Detroit’s best venues, and voiceover work. He has shared his extensive DJ experience through his Mobile Beat columns, as a seminar speaker and through his book, “The Complete Disc Jockey: A Comprehensive Manual for the Professional DJ,” released in 2008.

Filed Under: 2017, Event DJ Tips, Mobile DJ Equipment