The Non-Secret Formula that Makes a Great Salesperson

December 5, 2016 by Jeffrey Gitomer

• Why are salespeople great? 175-14-15
• What makes salespeople successful?
• What characteristics make up a sales superstar?
• Wouldn’t you like to know the answer to these questions?

So would every salesperson.
So would every sales leader.
So would every person who hires a salesperson.

By understanding what criteria sales managers and business owners look for in a salesperson, you may be able to determine how those characteristics fit into your own personal success formula.

Everybody tells me they wanna hire a great salesperson. They go through the expensive gyrations of outsourcing, in- sourcing, testing, interviewing and finally hiring. Then they train with some intensive orientation and a week or two of product sales skills, investing all the while in their hopeful rookie. Yet the turnover rate of sales- people is pegged at 74% in the first year. So evidently, there’s a gap between who you think is great, and who is actually great.

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Jeffrey Gitomer Jeffrey Gitomer (8 Posts)

Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, and The Little Book of Leadership, and 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide.

Filed Under: 2016, Mobile DJ Business