The Law of Reciprocity – By Terry Lewis

August 7, 2018 by Terry Lewis

Think about the last time someone gave you a free, unexpected gift, but you had nothing to give back in return. How did it make you feel? Thankful? A little bit awkward that you could not reciprocate? Did you think “I must repay that person somehow, sometime in the future? These emotions and thoughts are all tied to reciprocity.

I recently experienced reciprocity when I visited my local dry cleaners to have a button sewn back onto a jacket I needed the same day for a wedding.

The owner said, “Come back in two hours it will be ready.”

Sure enough upon my return he reached behind him and lifted my jacket off the bottom rail, placed in on the counter in front of me and pulled up the clear plastic cover to reveal my button perfectly sewn back onto my jacket. “I’ve even put a bit of steam through it for you to freshen it up!”

Reaching for my wallet, I said, “Wow thank you, how much do I owe you?”

He replied, “Nothing…it’s on me. Enjoy the wedding!”

Finish this article and find the full issue at mobilebeat.com also thanks to Audio-Technica for sponsoring in part this issue of Mobile Beat.

Terry Lewis Terry Lewis (67 Posts)

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 – 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 – Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It’s built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book ’12 Habits of Successfully Booked Up Wedding Suppliers’ – Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.


Filed Under: Event DJ Tips, Mobile DJ Sales & Marketing, Weddings