The Effectively Expanding DJ – By Michael Cordeiro

July 26, 2018 by Michael Cordeiro

Many DJ companies grow their businesses by expanding their service offerings beyond simply providing music. These new  services can add new dimensions to a company, truly benefitting clients while also increasing a DJ’s bottom line. For too many DJ companies expansion equals buying a nifty new controller (with unnecessary bells and whistles), or some shiny new lights (without a plan for how to upsell them). Expansion should be about adding services that accentuate what you already offer.

One person who has mastered the art of successful expansion is Ryan Scheller of Sound Extreme in Sonora, California. I got to hang out and chat with Ryan at Wedding MBA in back in October 2017. His company has expanded from DJ work into marketing lighting, pipe and drape, video walls, concert sound reinforcement, trussing and much more. I asked him to break down how he grew his company, share some wisdom and talk about some of the obstacles he faced.

Continue reading the rest of this article and the full issue at also thanks to RCF for sponsoring in part this issue of Mobile Beat.

Michael Cordeiro Michael Cordeiro (99 Posts)

Mike Cordeiro is the owner of M.C. Entertainment. A small RI multi-op. Mike got his start in the entertainment field while stationed in Frankfurt Germany in 1990. He has a Bachelor’s degree in Entertainment & Event Management from Johnson & Wales University and has appeared on TLC’s Four Weddings, Toddler’s and Tiaras, Acting credits include Bleed for This, Equalizer 2, TV commercials, Music videos and several episodes of the new AMC series NOS4A2. Follow him at:

Filed Under: Business, Mobile DJ Career Development, Personal Development