The Devil Is In The Details

May 30, 2017 by Mitch Taylor

Devil Is In The Details Mitch Taylor Taylored SalesA long time ago I was working in Metro Detroit performing at weddings. I had a client who had a Friday night reception, and they hired a horse drawn carriage to bring them from the ceremony site to the reception. At the time, I thought that was an awesome touch.  The problem was is they didn’t factor in the fact that they’d be traveling through the Detroit traffic to get to the country club and therefore arriving an hour and a half late. This caused dinner to be an hour and a half late that evening and guests were eating their rolls at the tables first.  


They didn’t have someone to be a planner for them. They didn’t have someone to have foresight for them to say hey it’s not really a good idea, and back then I wasn’t as detail oriented and experienced as I am now.  The devil is in the details. You need to be eyes and ears to overcome obstacles for your clients. This may be the first time they have ever planned a five figure event. We live and learn. We grow with experiences right. Share your experience with your client in a way that helps them get to their desired outcome.  


Think about ways you can differentiate yourself by sharing your experience. Maybe it’s your online planning forms. Maybe you have a video you create of you walking your client through your online planning forms. Maybe you have a video you create of walking your client through the process. Think about how you can differentiate yourself from any other service business and serve your clients better. Another way to differentiate yourself is in your delivery of your product or service to your clients.  I just got an email yesterday from a groom of all people who thanked me for the eight month checklist that went out, with suggestions for what he needs to be doing in his wedding planning at that point in time.  How can you have a better delivery system to your clients that deliver something of value?  Put on your thinking cap, get together with another event pro and brainstorm ways to get better at the Triple D.  Details, Differentiation and Delivery.   The end result will be another D.  Dollars in your bank account.

Mitch Taylor Mitch Taylor (151 Posts)

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

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