Smart DJ Tips: Considering Quinceaneras

August 1, 2018 by Jason Rubio

When it comes to DJing, not all DJ gigs are the same. I’m pretty sure you’re already aware of the huge differences in pay and expectations between club/bar DJs and wedding & private event DJs. Bars versus private events are literally night and day! Today, I want to discuss a private event that is similar to a wedding, in many ways, which are Quinceaneras.

First of all, you may not be aware of what a Quinceanera even is. Basically, it’s a special celebration for when a girl (usually of Latino or Hispanic origin) turns 15 years old. There are ceremonies that take place, a church mass (usually Catholic), and of course a fun party with dinner and music! That’s where a DJ comes in! If you want more details about the ceremonies of a Quinceanera, check out my article What is a Quinceanera?

So now you may be thinking, I’ve never done a Quince (usually what Quinceaneras are called), so why should I care? Well, according to the US Census Bureau, as of July 2017, Latinos and/or Hispanics, represent 18.1% of the total U.S. population. That’s nearly 59 million people! So if you decide, meh, they’re not for me, you’re excluding a lot of revenue you could be making! The choice is obviously up to you, of course, but consider your demographics and where you live. In the Southwest area of the U.S., Latinos make up between 30 – 49% of the total state population! In Texas, our market, (we provide Quinceanera DJs for Austin/central Texas) Latinos make up 39.4% of the total population. Many families spend upwards of $10,000 – $20,000 on their daughter’s quinces. That being said, within their budget is money for entertainment.

Though we’re busy providing numerous wedding DJs and photo booths, in Austin/central Texas, every weekend, we also provide Quinceanera DJs and photo booths, at least 1-2 times per month, all year long! We’ve had several months with Quinces every weekend! Additionally, the birthday girl often invites many of her friends from school and guess what that means? If you do an amazing job, they’ll recommend you for their school events or prom! You may think okay, perhaps I’ll give it a try, now what? 

If you decide you’d like to try it, reach out to someone in your market (or maybe a little outside your market, to avoid competitors) and ask them to mentor you on how to do quinces. They may agree to do it, free – especially if you offer to be there for the entire event and help set up/breakdown, which is always needed! 🙂 If they’re reluctant, offer to pay them a fee that works for both of you. Consider the return on investment you’ll be making. So if you want a chance to increase your revenue, perhaps you should reconsider Quinceaneras!

 

If you already do Quinces, feel free to chime in with your comments and/or experiences!

 

Jason Rubio Jason Rubio (94 Posts)

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for hundreds of weddings and events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes “The DJ Insider,” and has been featured in Canadian Special Events Magazine, Wedding Planner Magazine, and numerous other sites and publications. Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Contact Jason Rubio at www.AustinsBestDJs.com


Filed Under: Digital DJing, Event DJ Tips, Mobile DJ Business, Mobile DJ Misc, Mobile DJ Sales & Marketing, Photo Booth Tips