Show Some Love!

November 14, 2017 by Joe Bunn

I am hoping that if you have been in business for some time, the majority of your business is referral based-either from past clients, people that have seen you perform, or (most importantly) other wedding vendors. I would say that 80% of our business comes from one of those sources. We have stopped doing print and wedding shows altogether.

Even if you are not at that point yet, you can be, and here is a great tip on getting more vendor referrals-send them some love. What do I mean by that? I mean take care of the folks that take care of you. I’m sure that you have places and people that recommend you, very possibly ONLY you, to their clients. Those people should be rewarded and thanked wouldn’t you agree?

Now down South where I live, we don’t have a lot of the “kickbacks” and such going on (thankfully), but people certainly love it when you recognize that they are a big part of your growing DJ company. You don’t have to go bananas to show that you genuinely appreciate them, but it’s nice to do something at least a couple of times a year.

You can do really simple stuff for some of your folks. Ideas include branded coffee mugs, hats or even t-shirts. Yes, everyone has a million Koozies or beer huggers or whatever you call them, but you can always use a few more! A good source is 4imprint.com for this kind of stuff. Check that site out.

I think it’s important to go bigger for the people that literally send you thousands of dollars in business a year! There are so many sites online these days that do incredible gift baskets, and deliver them. Everything from tasty snack to craft beers and everything in between!

I would refrain from doing this at Christmas, but pick random times throughout the year. You will get more impact that way!

Good luck and get more referrals!

 

Joe Bunn Joe Bunn (53 Posts)

Joe Bunn started his DJ career at the age of 14 in his hometown of Wilson, NC. He did shows all throughout high school, college at UNC-Chapel Hill, and eventually moved to Raleigh, NC in the late 90s where he started Bunn DJ Company. The company grew from a couple of DJs to 15 of the area’s best mobile DJs. Over the past few years, Bunn DJ Company has expanded to Charleston, SC, Charlotte, NC and Richmond, VA. The company performs at over 800 weddings a year and another 400 private, corporate and charity events. Joe has been on the board of both ILEA (International Live Events Assocation) and NACE (National Association of Catering & Events). In addition, he is a writer for many national DJ publications such as Disc Jockey News, Mobile Beat Magazine and DJ Times. Joe still DJs almost every weekend, but in recent years has been helping other DJs across the country grow their businesses. He has given seminars at Mobile Beat Las Vegas, Wedding MBA, DJ Times Expo, local/regional organizations, NC State and UNC-Chapel Hill. He has also been hired by DJs all over the world to help their businesses in every aspect from branding to sales.


Filed Under: Mobile DJ Business, Mobile DJ Sales & Marketing