Reviews Emergency (pt1)

January 10, 2019 by Christos Nikas

Hey Mr. DJ,

A massive welcome and thanx for being here. You are amazing.

It’s this time of the year when our Facebook newsfeed turns yellow, and those cute little words start popping up. COUPLES’ CHOICE AWARD!

We all know that getting this badge is all about collecting good reviews yet so many WeddingWire listed professionals -all around the world-, have no reviews at all or struggle to collect them.

I keep getting questions like: “I have requested them for a review. Why have they gone radio silence.” “Everybody had fun, so why did I get  just a few words long review?”
“Is it so hard to collect reviews?”, “What can I do to get better reviews?”

This answer has to do with both what YOU have done and what YOU can and should do.

Each of your weddings has only three possible outcomes that may affect your reviews.

1. YOU FELL BEHIND MEETING THEIR EXPECTATIONS
This outcome is not good at all. You shouldn’t even be asking for a review.
If you fell behind just a bit, you may get away with it simply by not getting a review.
If you have failed to deliver your promise big times or something went really bad, oh… you are getting one, but I bet you are not going to like it.

2. YOU MET THEIR EXPECTATIONS
Many professionals may argue that this is a good thing, but actually, it is not.

When you meet your couple’s expectations, they JUST… leave. (HT to Alan Berg)
It was a fair deal; you did what you have promised, so they owe you nothing.
They got exactly what they ‘ve paid for so why give you their time, why give you a 5-star evaluation and write 2-3 beautiful paragraphs that could make even your competitors hire you?

Depending on how persistent you will be, they may write a few generic words like: “Everything was great. Very professional. Thank you”.
Their rating may be 5-star but this review isn’t really helping, right?

3. YOU EXCEEDED THEIR EXPECTATIONS
Now we are talking. This is where the fun begins.

When you exceed their expectations, and you give them so much more value than they have paid for, they feel they owe you.

They feel this need to give you more in return.

This is when they will reward you with the most heartfelt, detailed and personalized review, not just in Wedding Wire but everywhere you tell them to post it.

Next week we will talk about what you can do to get better reviews more easily. Till then…

Thank you for your time reading this
May the fun be with you
Christos

Christos Nikas Christos Nikas (6 Posts)

“I have studied Visual Communication & Design management and spent several years running my creative studio.” “I joined the creative world of weddings & events back in 1996, serving the industry as a wedding DJ and an event entertainment professional since this very day.” “I am the founder/owner of Wedding Republic (an event entertainment firm in Greece), the organizer of WDJC (Greece’s Wedding DJ Convention) and organizer of several DJ business workshops.” “I always believed that you have to give so you can make space for new things to come.” “I also -firmly- believe in the value that comes from the community; the greatness that can be accomplished together with other people. This is why I speak, I teach, I write and I grind daily, trying to motivate other wedding DJs in Greece & Cyprus, connect with each other, care for one another, help one another, develop work ethics and see the true value of a healthy competition.”


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