Pioneer Ups Ante on Video/Audio Mixer

December 26, 2007 by Mobile Beat

Pioneer Electronics (USA) Inc. Professional Sound and Visual Division today unveiled the SVM-1000, the world’s first reference audio and video combination mixer designed for elite DJs, VJs and club venues to enhance their audio/video performance and provide their patrons and fans with an all encompassing sensory experience.In addition to mixing audio and video, the SVM-1000 mixer incorporates a built-in 11-inch LCD touch-panel display, symmetric channel layout, 4-channel audio and video inputs, Still Image Sampler and hundreds of combinations of video effects. Features and audio mixing capabilities of the SVM-1000 are similar to the industry standard Pioneer DJM-1000/800 mixers, which give DJs and VJs the creative freedom to easily build and create synchronized visual effects to accompany their audio mix for a complete entertainment encounter.

“Traditionally, the roles of DJs and VJs were separate – the DJ mixes the
music while the VJ controls the visuals – their performances awkwardly
coordinated with one another. With the SVM-1000 the audio and visual
effects are seamlessly controlled in one master area,” said Matt Dever,
vice president of sales and marketing for Pioneer’s Professional Sound and
Visual Division. “Best of all, operation of audio and video mixing are
done similarly to our popular DJM audio mixers making the SVM-1000 an easy
transition for any DJ and/or VJ.”

The SVM-1000 mixer was designed to easily integrate into a club
environment’s DJ booth due to its physical traits. The face of the mixer
incorporates a “channel symmetric layout” featuring an 11-inch LCD touch
panel in the center of the mixer. With a quick touch of the screen, video
manipulation follows the audio with fluid transition.

SVM-1000 Features Include:
Multiple Video Blending Technology
DJs can synchronize audio and video with up to four sources simultaneously.
Each of the four channels features independent fading and equalization for
traditional mixing techniques. The mixer is also capable of sound-only or
visual-only control for creative mixing according to the DJ/VJ style. For
enhanced visuals of any mix, the cross fader is capable of various video
effects such as FADE, WIPE and CHROMAKEY.

Audio Video Effect Function
An Audio Video Effect function enables the user to fully synchronize audio
and video effects utilizing a built-in 11-inch touch-panel LCD display.
With up to 30 built-in audio and video effects, users have the ability to
quickly create exciting visual treatments orchestrated to music. When
video isn’t available from a source, such as a CD, the DJ can still create
a visual performance through pre-loaded graphics and images accessed from
an animated on-screen icon for quick selection.

Pioneer SVM-1000 Mixer pg. 2

AV Beat Effect: The mixer automatically detects the tempo of the music and
synchs it with the video content. Twelve beat effects are available
including Delay, Echo, Pan, Transformer, Filter, Flanger, Phaser, Reverb,
Robot, Chorus, Roll and Reverse Roll which can also be combined with other
visual effects such as Inverse, Edge and Hue for numerous arrangements.
AV Touch Effect: Taking advantage of the large touch-screen display, users
can quickly access 12 touch effect patterns including Ripple, Lens, Spot,
Radiation, Cube, Block, Kaleidoscope, Twist, Zoom, Drop, Blur and
Distortion. Each effect contains four parameters to create different
variations on the screen.
Text Effect: Custom text messages can also be displayed to the tempo of the
music in various beat-linked expressions. Six text patterns are available
including Random, Zoom, Block, Rotation, Crush and Slide which can also be
inputted through its built-in USB connection.

JPEG Viewer Function
The SVM-1000 lets users incorporate their own images and photos from an
external memory device for use in their performance through a SD slot and
USB connection. Its “Still Image Sampler” further enhances visuals by
mixing images, such as logos of DJs, events or sponsors with videos or
other still images with the ability to loop and play them as a slide show.

Audio and Video Quality

Audio: The mixer employs 96 kHz / 24-bit digital sampling and a 32-bit
Digital Signal Processor (DSP) for the highest quality audio. The SVM-1000
integrates various features to maximize audio quality: high rigidity
chassis for minimizing unnecessary vibration, dual-shield structure for
eliminating digital noise and high performance / low noise power supply for
clean and powerful sound.
Video: The video signal input through the Analog to Digital Converter is
image processed at 600MHz / 32-bit / 4800MIPS (Million Instructions per
Second) to maintain high dynamic range and minimized noise resulting in
accurate and clear visuals.

Other Performance Features Include:
Video Trim: Enables adjustment of brightness for each input video channel
Video EQ: Assignment of video parameters such as RGB, contrast, hue or
saturation allows equalization and synchronization of audio and video
Fader Start: Allows the cross fader to start other Pioneer players
Fully Assignable MIDI: Control of external MIDI equipment such as effectors
or DJ/VJ computer software
Video Monitor Select: One touch on-screen video selection

The SVM-1000 will be available in February 2008 with a manufacturers
suggested retail price of $5,999.

Pioneer offers a complete line of professional DJ equipment through its
Professional Sound and Visual Division. Their DJM, CDJ and DVJ
Professional DJ equipment are known for their high quality sound and
reliability and considered the industry standard at clubs, studios, mobile
rigs and homes around the world. For more information, visit

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