New Equipment Doesn’t Make You Better

March 6, 2018 by Mitch Taylor

New Equipment Doesn’t Make You Better

DJs LOVE toys.  We love the blinky lights, new gear, speakers, faders, controllers, etc.  The myth is that new equipment makes you better.   Many DJs think that new equipment makes you better.  It does not.  You can’t add any tangible product and make YOU better.  New equipment CAN make you more money if you sell it properly and your client has a need for it.  New equipment can help you stand out as different from the crowd.  For example, one can pick up one of the latest and greatest projectors and through Living Motion Monograms or Projectorgram learn how to design amazing monograms.  However, what’s to stop your next closest competitor from going out and buying the same exact gear as you?  

 

One could even make the argument that new gear helps eliminate the risk of something failing at your event with your equipment.  I would say that is certainly a possibility, and you always want to have backup on hand.  The key besides having backup on hand is to KNOW what to do in a situation where you have an equipment trailer.  The answer is not “Well, I’ll just go back to the shop or go out in my truck and get my backup gear”.  Think deeper.  

 

I’m not saying you shouldn’t invest in quality gear.  There are many great suppliers who support the DJ industry and it is through them that we should strive to buy any and all of our needed gear from.  I had this conversation recently with a fellow DJ from Wisconsin and we discussed what gear he buys and where he buys it from.  I mentioned to him that he should reward those businesses and entities that support the conferences that we attend, shows that we watch online and publications we consume.  He understood my point (I think).  🙂  I hope you do too.  I’ll be back with Part 2 of this article next week.

Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales


Mitch is the author of the book SALES 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor.

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

Mitch Taylor Mitch Taylor (165 Posts)

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.


Filed Under: Personal Development, Sound, Weddings