Marketing Tidbits: Keywords (Pt. 3)

June 24, 2008 by Robert Starkey

Found the keywords that pull for your business? Great!

Places to use those keyword include some of the following:

  • Title Tags
  • Meta Description Tag
  • Meta Keywords Tag
  • Image “ALT” Tags
  • Hyperlink “TITLE” tags
  • H1, H2 and H3 Page Header and Subheads
  • Body Content
  • Footer

IMPORTANT NOTE: Keywords should not be combined all together. Write your keywords in to sentences and phrases – Google clearly identifies a “SPAM Website” as one in which the content is not created for an end reader. Search Engines are not stupid – you will get punished by lower ranking if you insult the search engines using keywords all thrown together.

Let’s take a look at how a keyword might work. Let’s use the keyword “Creative Wedding”.

<TITLE>Las Vegas – Respected DJ for your Creative Wedding</TITLE>

<META NAME=”Description” CONTENT=”Creative Weddings is our specialty at XYZ Entertainment in Las Vegas, NV.“>

<META NAME=”Keywords” CONTENT=”Las Vegas Nevada NV N.V. DJ D.J. Creative Wedding bride-to-be bride“>

Body might look like:

Hello Bride-To-Be,

Having your Wedding in Las Vegas, N.V.? Here in Nevada Brides are trusting XYZ Entertainment for all their Creative Wedding needs. We cover all of NV, not just Las Vegas so call us today and let our D.J. Company have the opportunity to speak with you.

Your footer might look like:

Copyright (C) 2008 XYZ Entertainment – Serving Las Vegas, NV. since 1981

Tired of reviewing Keywords? This is the final episode on Keywords (I’m pretty sure).




ABOUT THE AUTHOR:   Robert Starkey, as a Disc Jockey himself running an operation out of Lake Havasu City, Arizona under “Robert Starkey’s Wedding Entertainment” and serving as a Wedding Specialist. Robert also is owner of Outside The Box DJ Tools, a service which sells products and services such as Enhanced Planning Forms for DJ Intelligence.  For further information on this venture please kindly visit

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