Mobile Beat Magazine


 

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Online Marketing Choices – By Joe Bunn

May 27, 2018 by Joe Bunn
Based on the number of Facebook messages I got from DJs around the country this past week, I can attest that it is most definitely renewal season. In other words, it’s that time of year where the reps for Wedding Wire and The Knot (the two most popular sites for couples getting married) start hitting up wedding vendors asking them to either renew or to start advertising with them. First and foremost, just to be clear, Bunn DJ Company does do paid advertising with both The Knot and Wedding Wire. We have had success with both and therefore continue to renew each year. Based on your area and the reach of the listing, prices can vary, but it’s definite... [read more]
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MOBILE BEAT #194 – MAY 2018

May 26, 2018 by Dan Walsh
MOBILE BEAT #194 - MAY 2018 WEDDING DJ SECRETS While you'll find wedding DJ stuff in just about every issue of Mobile Beat, this one is our regular closer look at rocking your receptions. We are confident you will find at least one new tip or trick in these digital pages to help you improve your wedding reception performance or get more and better wedding gigs!. ~ Dan Walsh, Editor-in-Chief   WEDDING DJ SECRETS How to Have an Awesome Reception: 3 Keys for Couples - Matt Martindale A Dream Wedding: It Takes More than Magic - Jay Maxwell “Why Should I Hire You?” - Stu Chisholm How to Get on a Venue’s Preferred Vendor List - Kim... [read more]
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Serve, Don’t Sell – By Matt Martindale

May 26, 2018 by Matt Martindale
Every DJ can be great if they remember one simple thing: Life is a performance—just like your actual performance at an event—and YOU are in charge! You have a role to play, and if you are true to yourself, and you know who you are, then that role becomes second nature. You know what you want. That allows you to tap into an inner resolve because you never have to change who you are. In Mark Sanborn’s book, The Encore Effect, he talks about what it takes to ensure a consistently fantastic performance in every aspect of your life. In fact, “every remarkable performance: • Moves us to act. • Makes us feel good. • Causes us to laugh. ... [read more]
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MOBILE BEAT #194 – MAY 2018

May 26, 2018 by Dan Walsh
MOBILE BEAT #194 - MAY 2018 WEDDING DJ SECRETS While you'll find wedding DJ stuff in just about every issue of Mobile Beat, this one is our regular closer look at rocking your receptions. We are confident you will find at least one new tip or trick in these digital pages to help you improve your wedding reception performance or get more and better wedding gigs!. ~ Dan Walsh, Editor-in-Chief   WEDDING DJ SECRETS How to Have an Awesome Reception: 3 Keys for Couples - Matt Martindale A Dream Wedding: It Takes More than Magic - Jay Maxwell “Why Should I Hire You?” - Stu Chisholm How to Get on a Venue’s Preferred Vendor List - Kim... [read more]
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Redesign Your Website…or Your Routine? by Robert Lindquist

May 25, 2018 by Robert Lindquist
We live in a time of accelerating rate of change. We can’t assume that the marketing strategies that worked a year, or even six months ago, will produce the same results today. Technology is constantly revealing new opportunities in social and online marketing, and each one merits consideration. While it often seems like we’re fighting a losing battle to stay ahead of the game, one online marketing rule has remained consistent: Functionality trumps fancy. The most effective websites are not about animation and interactivity; they provide useful information. An extreme example is Craigslist. While I doubt anyone reading this would take such a brutal... [read more]
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Keeping the Heat on When Wedding Season Goes Cold – By Robert Lindquist

April 12, 2018 by Robert Lindquist
There’s no way around it. For most DJs, wedding are the holy grail. The rub is, most wedding couples prefer to have and to hold their ceremony when it’s sunny and nice—so they can follow their Pinterest inspired exchange of vows with a friendly game of cocktail hour Cornhole. That’s fine if you live in an area where it’s all good news when you turn on the Weather Channel. Unfortunately, the vast majority of North Americans experience four seasons, and at least one of those involves ice scrapers and snow shovels. Now, just because the temperature drops below zero doesn’t mean the number of weddings follows suit. Some couples act... [read more]
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How to Book More Corporate Gigs – By Staci Nichols

April 11, 2018 by BradFeingold
I heart corporate gigs! If you aren’t sure why DJing corporate events rocks, let me spell it out real quick: • Super low-key planning process (typically) and low-drama events. • Companies generally have “change to throw” (to quote Iggy Azalea) • They frequently take place mid-week or early in the day • The photo booth is often an easy up-sell •  Unless you really screw up, repeat business is very likely And how great does it look on your resume to say you’ve handled events for companies like LA Fitness, Boost Mobile, New York & Co, the Marriott, San Diego State University, the Marine Corps, and Baskin Robbins? Those are some of the companies I’ve worked for... and I’m perfectly happy “brand associating” with them. ... [read more]
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Right in Your Own Back Yard – Could You Be Missing Opportunities? – By Stu Chisholm

April 10, 2018 by BradFeingold
As all of my family and friends can attest, my schedule is a mess. Not only do I have seven separate divisions of my own company that do different things keeping me busy, but I also have many outside interests. For one thing, I’m a huge science-fiction nerd and belong to a meetup group. We meet bi-weekly to discuss all things sci-fi, plan conventions and presentations, and do it all over cheap food at a local diner. Another group I belong to champions church- state separation issues, and yet another is the local Toastmaster’s, where I try to maintain and improve my public speaking chops. All in all, I attend some five different hobby/ special interest meetups as well as a monthly professional gathering of my fellow Licensed Massage Therapists, my latest venture and one of the seven divisions I men... [read more]
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Mobile Beat Magazine – Traps – By Todd Mitchem

April 9, 2018 by BradFeingold
THE NUMBER ONE ISSUE ALL DJS HAVE AND MOST REFUSE TO ADDRESS I have worked hard for years to understand the audience and what makes them tick. While a particular DJ or MC may have a great personality or energy, they most likely lack an understanding of the one deficit this article will help to solve. They choose to put themselves in bondage at the onset of an event in a way they don’t realize, while destroying any chances that the audience will indeed respond they way intended. In other words, the DJ becomes trapped. I define a trap as a question you ask to the audience or a throwaway comment that does not deliver maximum audience participation. For example, you may walk in front of an audience and ask, “Who is ready to have a good time tonight?” While you innocently think yo... [read more]
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MOBILE BEAT #189 – DECEMBER 2017

December 30, 2017 by Dan Walsh
MOBILE BEAT #189 - DECEMBER 2017 Raising Your Game In this issue, you'll find a bunch of great ideas for improving your DJ business and your personal performance in the coming year. Along with the "regular" articles there is the first in a multi-issue selection of material from our presenters for Mobile Beat Las Vegas in March - MBLV22. Each piece provides a key point drawn from what they’ll be sharing out at the Tropicana. Without a doubt, this event provides the best (and the first) opportunity professional mobile entertainers have each year to get new skills, gain knowledge to grow their businesses, enjoy topnotch entertainment, build new mutually b... [read more]