Mobile Beat Magazine


 

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Keeping the Heat on When Wedding Season Goes Cold – By Robert Lindquist

April 12, 2018 by Robert Lindquist
T here’s no way around it. For most DJs, wedding are the holy grail. The rub is, most wedding couples prefer to have and to hold their ceremony when it’s sunny and nice—so they can follow their Pinterest inspired exchange of vows with a friendly game of cocktail hour Cornhole. That’s fine if you live in an area where it’s all good news when you turn on the Weather Channel. Unfortunately, the vast majority of North Americans experience four seasons, and at least one of those involves ice scrapers and snow shovels. Now, just because the temperature drops below zero doesn’t mean the number of weddings follows suit. Some couples a... [read more]
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How to Book More Corporate Gigs – By Staci Nichols

April 11, 2018 by BradFeingold
I heart corporate gigs! If you aren’t sure why DJing corporate events rocks, let me spell it out real quick: • Super low-key planning process (typically) and low-drama events. • Companies generally have “change to throw” (to quote Iggy Azalea) • They frequently take place mid-week or early in the day • The photo booth is often an easy up-sell •  Unless you really screw up, repeat business is very likely And how great does it look on your resume to say you’ve handled events for companies like LA Fitness, Boost Mobile, New York & Co, the Marriott, San Diego State University, the Marine Corps, and Baskin Robbins? Those are some of the companies I’ve worked for... and I’m perfectly happy “brand associating” with them. ... [read more]
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Right in Your Own Back Yard – Could You Be Missing Opportunities? – By Stu Chisholm

April 10, 2018 by BradFeingold
As all of my family and friends can attest, my schedule is a mess. Not only do I have seven separate divisions of my own company that do different things keeping me busy, but I also have many outside interests. For one thing, I’m a huge science-fiction nerd and belong to a meetup group. We meet bi-weekly to discuss all things sci-fi, plan conventions and presentations, and do it all over cheap food at a local diner. Another group I belong to champions church- state separation issues, and yet another is the local Toastmaster’s, where I try to maintain and improve my public speaking chops. All in all, I attend some five different hobby/ special interest meetups as well as a monthly professional gathering of my fellow Licensed Massage Therapists, my latest venture and one of the seven divisions I men... [read more]
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Mobile Beat Magazine – Traps – By Todd Mitchem

April 9, 2018 by BradFeingold
THE NUMBER ONE ISSUE ALL DJS HAVE AND MOST REFUSE TO ADDRESS I have worked hard for years to understand the audience and what makes them tick. While a particular DJ or MC may have a great personality or energy, they most likely lack an understanding of the one deficit this article will help to solve. They choose to put themselves in bondage at the onset of an event in a way they don’t realize, while destroying any chances that the audience will indeed respond they way intended. In other words, the DJ becomes trapped. I define a trap as a question you ask to the audience or a throwaway comment that does not deliver maximum audience participation. For example, you may walk in front of an audience and ask, “Who is ready to have a good time tonight?” While you innocently think yo... [read more]
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MOBILE BEAT #189 – DECEMBER 2017

December 30, 2017 by Dan Walsh
MOBILE BEAT #189 - DECEMBER 2017 Raising Your Game In this issue, you'll find a bunch of great ideas for improving your DJ business and your personal performance in the coming year. Along with the "regular" articles there is the first in a multi-issue selection of material from our presenters for Mobile Beat Las Vegas in March - MBLV22. Each piece provides a key point drawn from what they’ll be sharing out at the Tropicana. Without a doubt, this event provides the best (and the first) opportunity professional mobile entertainers have each year to get new skills, gain knowledge to grow their businesses, enjoy topnotch entertainment, build new mutually b... [read more]
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MOBILE BEAT #188 – NOVEMBER 2017

November 22, 2017 by Dan Walsh
MOBILE BEAT #188 - NOVEMBER 2017 Getting Control In this issue of Mobile Beat, we offer some thoughts on choosing your music control solution and gear buying in general, as well as good advice on taking care of that other key part of most DJs' setups these days: your laptop. Add to that some interesting perspectives on professionalism and you have an issue that will help you get control of your situation! ~ Dan Walsh, Editor-in-Chief   CONTROLLERS, ETC Getting Control of the Situation - Dan Walsh Making Your Controller Choice - Arnoldo Offermann Thoughts on Hardware & Software - Joe Bunn The Pherein Principle - Stu ... [read more]
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MOBILE BEAT #187 – OCTOBER 2017

October 31, 2017 by Dan Walsh
MOBILE BEAT #187 - OCTOBER 2017 Modern Marketing Mix Welcome to Mobile Beat's latest modern marketing check-in, featuring ideas to tune up and tighten up your marketing mix, right now and for the coming year! And along with these practical tips for improving your connections with potential clients, we also present a bunch of other great articles full of practical DJ info. Enjoy! ~ Dan Walsh, Editor-in-Chief Click here to view it now!   MARKETING FOR DJS Online Marketing Choices - Joe Bunn Redesign Your Website...or Your Routine? - Robert Lindquist Serve, Don’t Sell - Matt Martindale What Has Really Changed About Marketing in the La... [read more]
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MOBILE BEAT #186 – SEPTEMBER 2017

September 26, 2017 by Dan Walsh
MOBILE BEAT #186 - SEPTEMBER 2017 Looking Beyond Saturday Corporate Gigs, Community Events and More This issue of Mobile Beat focuses on ways to fill your weekdays with more than just prep or busy work. Bring in some cold cash in the wedding reception off-season with the ideas you'll find inside! ~ Dan Walsh, Editor-in-Chief Click here to view it now!   FOCUS: LOOKING BEYOND SATURDAY Right in Your Own Back Yard - Stu Chisholm How to Book More Corporate Gigs - Staci Nichols Keeping the Heat on When Wedding Season Goes Cold - Robert Lindquist About Balance - Mike Ficher Family Events in Focus - Jay Maxwell OTHER FEATURES Traps -... [read more]
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On-the-Spot Networking Skills

August 27, 2017 by Jason Weldon
I recently went to sales seminar that dealt with companies that were positioned in the A/V industry. While learning a ton of new techniques, I was also able to see that the same problems that affect the DJ industry pretty much affect the A/V industry. It was quite scary, in fact. A lot of time was spent on networking so I thought I would share some of what was talked about, as well as some of my own thoughts. It’s common knowledge (or it ought to be) that a networking event is not a place you go to ask for business. It is not a place you go to hang out with the people you know. It is not a place you go to stand by yourself in the corner praying to god that it will all be over soon. It is a place that you go to set the groundwork for getting business. You are there, as well as everyone else, to meet... [read more]
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Networking: All About Giving

August 26, 2017 by Matt Martindale
To be candid, connecting with others and the fine art of networking has delivered more return on my investment than any other marketing tool in my business. With over 1,550+ documented weddings personally performed at the time of writing this, a degree in marketing and lots of real world experience, that says a lot! The reality is, networking, when done correctly, yields tremendous results. It takes time because we are connecting — in effect, building relationships based on the delicate currency of trust. The next time you attend a networking event, look carefully, and you’ll see three distinct types of individuals guaranteed to be there: Givers, Takers and Matchers. This is perfectly described in the blockbuster book, Give and Take: A Revolutionary Approach to Success by Adam Grant, PhD at Wharton... [read more]