Mobile Beat Magazine


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Exceeding Expectations?

May 22, 2017 by Robert Lindquist
Meaningless marketing expressions and phrases are everywhere, and the two I see to see the most lately are “jaw-dropping” and “We exceed your expectations.” The copywriters at Yahoo have had a steamy love-affair going with “jaw-dropping” for about the last year. It seems to show up in their cheesy click-bait headlines at least a dozen times a week. Then there’s this “Exceeding Expectations” thing—which appears not only online, but on the sides of vans, on business cards and in so many print ads that it’s well...jaw-dropping. It’s one of those marketing claims that just makes me cringe, whether it’s being used by a DJ, house pai... [read more]
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The 30-Day Twitter Challenge

May 21, 2017 by Staci Nichols
Before putting this 30 Day Twitter Challenge together, I went to The Knot’s DJ page for my locality and saw who had Twitter links on their profile. Of the less than half who did, I checked out their Twitter pages. I mostly saw DJs who tweeted 10x a year, had not bothered to put up a cover image, and who just plain didn’t “get” Twitter (improperly formatted tweets, no followers, etc). Then I went to Twitter and searched “San Diego DJ.” My SEO-savvy, on-page-one-of-Google DJ friend Charlie Walkrich and I were the only direct results...that’s it—just two of us. None of the DJs I’d just seen on The Knot were anywhere to be found. What I... [read more]
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Summer: Half-Time Inspiration

May 20, 2017 by Joe Bunn
Summer is coming. (I just said that in my best Jon Snow accent. Game of Thrones fans get it.) Summer is pretty consistent here in North Carolina. In May, it’s hot, June is hotter and July and August are unbearable. As you can imagine, May and June are slammed with weddings, July and August, not so much. However, being from the South, it’s going to take more than a 100-degree day to stop me from working! Summer can be super productive. Let’s discuss a few things we do here at Bunn DJ Company during those months that maybe you can incorporate into your calendar in 2017. Music Updates One of the first things we do at the start of summer... [read more]
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DJ Routines

May 19, 2017 by Dayna Solomon
Brush your teeth before you go to bed...Stretch after turning off the alarm clock...Dance like nobody is watching to your fav jam to get a recharging afternoon boost...All of these are simple routines or rituals that are a part of our human nature of habit. Imagine you are someone like swimmer Michael Phelps, the record holder for Olympic gold medals, as well as medals overall. What do you think his daily routines look like? In his book, No Limits: The Will To Succeed, Phelps describes the comprehensive routine he follows during the two hours leading up to every race. Besides a precise series of stretching and loosening up, he followed the following rout... [read more]
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Are You Summerized?

May 18, 2017 by Stu Chisholm
It might seem silly, with the snowflakes still dancing outside the window for many of us, to be thinking about summer. Just as a smart DJ starts contacting Christmas clients in July, he or she will also be planning ahead for those warm summer months just weeks away. On the business end, most of us have companies, businesses and groups that have summer picnics and fairs to contact, not to mention planning the second phase of our wedding advertising; the bridal show season has yet to peak! Right now is not too early. There are also those other, less obvious things we should be thinking about. Sunshine on his shoulders might’ve made John Denver happy, bu... [read more]
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Use Your Story to Connect

May 17, 2017 by JasonWeldon
Stories should be one of the many tools in your sales arsenal. Actually, the powerful story is probably one of the most overlooked tools. Why would anyone ever want to hear your story? It doesn’t really matter why: They do. And they will buy from you because of it. Many of us in the entertainment industry are constantly trying to show value to our prospects—that one thing that would get a prospect to choose you over another company. Many times we over-think what our value is or do a horrible job of expressing it to the prospect. We over-think the very basic concept that our prospects want to hear, which is a great story about how you got to be where you are today. And they want to hear this because, ultimately, if you have a good story, they want to be a part of it! read more]
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Plug the People into Your Lighting

May 16, 2017 by Mobile Beat
Due to make its DJ industry debut at MBLV21's Peavey DJ Takeover, the primary product from DJBands.com is designed to add excitement to your events by making the audience be part of the light show. Although this brief review will give you a good overview of DJ Bands, this definitely something you have to see in person to fully understand. So be in Las Vegas for the product roll out! While similar technology has been seen in the past, Geoff Carlisle of Jamm Entertainment has been working with manufacturers in China for the last nine months to get just the right product ready for the DJs in North America to use at their events. Adding the audience to your light s... [read more]
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Innovating in the Visual Arena

May 15, 2017 by Mobile Beat
With the release of the first ever Virtual Reality Photo Booth, LA Photo Party has once again proven itself as an innovator in the photo marketing and entertainment space. And during a recent visit to their new headquarters in Glendale, California, I got to see firsthand how the company’s exponential growth has resulted in a product line of photo booth hardware and software perfect for any DJ looking to use their photo booth operation to open the door to more high-paying corporate clients. LA Photo Party launched in 2007 and quickly began developing new photo concepts for parties and events. “I quickly realized that the industry hadn’t changed much in deca... [read more]
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A Primer on Digital Signal Processing

May 14, 2017 by Robert Lindquist
In the days of analog, loudspeaker cabinets contained two or three drivers, some baffles and a “carpet” covering. The amplifiers were mounted in a separate rack or built into the mixer, and the signal went straight from the outputs on the amp(s) to the inputs on the speakers. Signal processing was accomplished using separate, rackmounted EQs, compressor/limiters and other processing devices injected into the signal chain prior to the main amplification. It’s not like that anymore—at least not for most DJs. Coincident with the advent of powered speakers, Digital Signal Processing (DSP) has taken over the task of EQing or “tuning” loudspeakers to provi... [read more]
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Fixing Business “Boo-Boos”

May 13, 2017 by MarkBattersby
Every mobile entertainment operation faces an ever-increasing amount of red-tape, rules, regulations, fees, and taxes that they must contend with. Just on the federal level, according to the U.S. Small Business Administration, there are 3,348 federal regulations in the pipeline, with nearly 1/3 impacting small businesses directly. At the same time that new rules are proliferating, enforce- ment on every level is becoming more aggressive, more issue- focused—with even more, costly results. It doesn’t take an experienced business owner to know that mistakes are inevitable. Fortunately, a combination of strat- egies and unique tax write-offs can help any DJ, VJ... [read more]