Keeping the Sales Flowing

September 23, 2016 by DigiGames

Today, I am going to be looking at a slightly different theme and that is sales….not sales of your services, or questions…..but sales the establishment makes whilst you are hosting the trivia event…..or doing any kind of entertainment for that matter.


What you have to consider first and foremost is why you are hired. You are hired, they make an investment in you for one reason, and one reason only, and that is to make sure that they make profit. Your salary, the costs of having you there, and the jackpot prize they offer is all factored into if a profit is made. No matter how great your quiz is, no matter how many great ideas you have, and how swanky your website is, if the bar isn’t making money then your gig is going to be cancelled before you know it. This is exactly why a lot of venues won’t issue 3/6/12 month contracts because as soon as you start costing them money then you are going to find that your out of the door.


So, what we are going to look at today, is how you, as a trivia host, can ensure that your customers can not only enjoy the quiz and keep coming back, but also when they are there that they spend money on drinks. There are various ways to do this but I am going to look at a few key areas.


Keeping the Sales Flowing – The old timing trick….

This is perhaps the oldest trick in the book when it comes to making sure people spend money on drinks…..advertising a time for the quiz and starting it later. This is very very common practice and it works. If your poster, facebookpost or flyer says “Quiz – Sunday Night – From 8.30pm”……Your players, especially new ones, will aim to be there at 8.30pm. You can get set up during this time, talk to players, hand out the answer sheets but don’t actually get things going until 9pm then you can usually guarantee people will be ready for another drink soon. You have them in the venue spending money from the start….and if you then play the rest of the quiz just right you can stagger the breaks so that they come when people will be finishing.


If you start spot on 8.30pm, people may feel rushed and be focusing on the quiz rather than thirst. Yes, people will get used to the start time being later and adjust their timings accordingly but getting that first round of drinks in before the quiz starts is vital to profit.

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DigiGames DigiGames (54 Posts)

Are you looking for customizable, innovative and creative game show trivia software and technology that will set you apart from the rest of the competition? Are you looking to boost your trivia business, secure customers and appeal to a wider trivia market? Then DigiGames is the place for you. With over 15 years’ experience in the Trivia industry DigiGames provides you with expert advice, information and materials with the finest and most innovative technology and unrivaled customer service. If you are in the Trivia business then DigiGames is your route to success!

Filed Under: Game Shows & Trivia for Mobile DJs, Mobile DJ Performance Tips, Mobile DJ Sales & Marketing