Keep Up With Technology & Keep Up Your Profits!

May 11, 2017 by Jason Rubio

As a long time DJ, I’ve seen the different technology that has evolved over the years. I first started as a kid, in the early 90’s and wow, DJing was completely different! Gone are the days of carrying 15 HEAVY record crates, massive speakers, amps, heavy lighting, etc. Though much of the equipment we use is similar, technology has made DJing much easier. In today’s DJ world, technology is not something to hate, but is something that you should warmly embrace! Why? Simply put, technology will help your business run more efficiently! Today’s clients are used to technology and expect you to keep up with it, too! Here are a few examples of how technology can help your business!

Transparency

Today’s clients and couples grew up with the internet and technology and therefore, they want immediate information and they want it, now! They want to be easily find what they’re looking for on your website, or business page, without having to hunt down the details. Sure, they’ll schedule a phone call with you, but if they don’t have to, you can eliminate the “tire-kickers” and price shoppers by putting the info they need, right on your page. You don’t have to list all the details, but perhaps a price range or starting price, will really help weed out the couples who cannot afford your rates. Being transparent will save you and them, time!

Responsiveness 

Responsiveness can really help win clients over! I can’t tell you the number of times our initial contact with clients started with “wow, thanks for getting back to me so quickly! I really appreciate it!” Customer service matters, a lot! So how can you be more responsive? Technology can certainly help! If you have a website, add a chat feature! Clients want immediate answers and this will help! Put your business contact information, easily visible, on EVERY page of your site, social media and everywhere else! They need to contact you, so make it as easy as possible. Texting is a must for clients and it should be for you, too! Don’t force an initial meeting or call, if you don’t have to!

Convenience

Additionally, make things as easy as possible for your clients and you’ll reap the rewards! Take payments, right on your website. Use what your clients know and are using. PayPal, credit cards, Venmo, etc. We rarely get checks anymore, even with the added credit card surcharge. People want easy, fast, and convenient, so be all of those and watch your profits rise!

Jason Rubio Jason Rubio (75 Posts)

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ’ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for “The DJ Insider” for Rent My Wedding Magazine.

Jason is also a graduate of Texas State University with a Bachelor’s and Master’s degree in Education, as well as a Master’s of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin’s Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area.

Visit us: www.AustinsBestDJs.com


Filed Under: DJing Weddings, Event DJ Tips, Mobile DJ Business, Mobile DJ Sales & Marketing