Jon Taffer – Top 5 Mistakes of Small Business Owners

June 27, 2015 by Mobile Beat

Mistakes in managing and operating a business can threaten its long-term viability. The key to success is to quickly identify your mistakes and learn from them. Here are Jon Taffer’s top 5 mistakes of small business owners:

  1. raise-the-barGetting into the business for the wrong reasons
    “The bar business is a very social business, and many owners come into it for the wrong reasons,” says Taffer. “Running a bar is not as sexy or easy as most people think. Too often, owners get involved for the wrong reasons — whether for social gain or easy money — and do not have the self-discipline or determination to be successful.”
    Find your real motivation for starting a business and determine whether you have the entrepreneurial spirit. A great business owner is social by nature but will also possess the financial abilities to manage a business. Remember, it’s a business, not a hobby.
  2. Not taking responsibility for failures
    The common denominator of failure is an excuse. Business owners will blame the economy, the government, their competitors, and every external factor for their failures before they own up to their mistakes. This is wrong – we only fail because of ourselves. The minute you take responsibility, everything changes.
  3. Poor marketing
    A small business needs to develop a brand and marketing strategy in order to provide their customers a clear expectation of what their business can offer. There are three specific marketing initiatives for every business: new customer, frequency, and spending programs. A new customer program such as reaching out to local businesses and neighborhoods promoting your business will bring in new business. Frequency programs, such as email blasts and social media promotions, are designed to achieve the retention of existing customers. Spending programs such as up-selling and exclusive deals are aimed to increase the amount of money spent each time the customer does business with you.

Check out the rest of this article at and make sure to check out more information on Jon Taffer speaking at Mobile Beat Las Vegas at

Mobile Beat Mobile Beat (1727 Posts)

This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.

Filed Under: Event DJ Tips, Mobile DJ Business