It’s People

January 29, 2015 by Jason Weldon

ItsPeople-silhouettesAll through my 20’s I thought of myself as DJ. I was a guy who owned a business and thought that getting jobs and making my company grow was the number one goal.

That certainly is a great goal to have. We all want to be successful business owners who have year-over-year increases in sales and are consistently building something better.

Now I am 35. I have a little more time to reflect on things and just what we are doing with the company. It takes more time now than it ever has to plot the plan for growth and how we are going to achieve it. And the two things we need more now than we ever have are the money and the people. The more we want to grow, the more qualified people we need to hire. We really need to hire smart people to take this company where we want it to go.

One of the biggest revelations I had this year was the realization that a growing company wasn’t actually our number one goal. Hiring people was. Growing the company was number two. Having the ability to provide good, solid jobs with room for growth is absolutely the most important thing to me. It just took me a while to figure that out. It is such an obvious part of running a business, that value gets looked over very easy, but I suspect you may feel the same way.

If you are a business owner and you hire just one person, part time, to help set up some gear, you are creating a job. You are helping someone else out. And that is something to be proud of.

We have over 60 employees at Synergetic. And if we were to all of a sudden stop doing what we do, a lot of people would be in a tough position. Each year, we want to hire more. And each year we want to benfit the community by offering people those jobs.

Think about your company for a minute. Even if you don’t have people working for you, I bet your company directly affects other businesses that you do business with. When you buy from them, they need more people to help them, so they have to hire people. When you do a good job, more people want to use you, which may require you to train a new DJ. Or hire an assistant. Or just buy more gear and other items. It all contributes to the economy.

Now I know some of you think hiring people and having people work for you is difficult, but when you look at it in the context of creating jobs so America can get back to work, then it seems like a much more exciting thing to do. Good people are out there and they need jobs. How awesome would it be if you could teach them and give them the opportunity!

For my company, up until now, that was always a by-product of doing a good job. But now, the good job is the by-product of the good people. And that always makes me smile; it will make you smile too.

Start small. Hire someone to help with the little things. Do some research on hiring. Read about best practices and how to interview. Take some time to get more educated yourself so that you can help create just one job. That’s it. Just one. If all the readers of this magazine could create one new job; part time, full time, heck even on a contract basis, we could collectively create over 20,000 jobs. Wow, now that would be pretty cool, don’t you think?



Jason Weldon is a wedding business consultant who specializes in small to medium-sized companies that want to grow their business. His objective is to help guide people through organizing their thoughts and laying the groundwork for a better, more successful start-up. He currently lives in Philadelphia and is also the president of Synergetic Sound and Lighting, Inc. and DJ and A/V company.

Jason Weldon Jason Weldon (45 Posts)

Filed Under: 2015, Mobile DJ Business