Is your daily routine moving towards, or away from your goal? (3 of 3)

December 7, 2017 by Terry Lewis

Go back to the daily routine you completed in Is your Daily Routine moving towards, or away from your goal? (1 of 3) two weeks ago.

Here’s a reminder of what it looks like:

Exercise: List your daily routine

Time Activity


Lay this next to the Money Hours form you completed last week in 2 of 3. Here’s a reminder of what that form looks like:

Can you see what you are currently trading your Money Hours for daily?

If in this moment you realise you are mis-using your Money Hours, precious seconds you will never get back in exchange for reacting to none important emails, socialising on Facebook, phone calls that could be taken ‘off-peak’ etc, this is your wake-up call to prioritise your important time so you carry out activities likely to help you achieve success.

Put another way, it’s like getting to the peak period in your Money Hours and putting a sign on your desk that has your full name in bold with the title Marketing, Sales and Innovative Director underneath it followed by the message: “I am away from my desk at the moment because I have chosen not to grow my business at peak times, I’ll be back later, sorry for any inconvenience.” 


Red Flag 

Metaphorically speaking, the next time you are about to ‘put’ that sign on your desk during your Money Hours ask yourself this question:

“Is what I am I am about to do right now (eg emails, socialising on Facebook, phone calls that could be taken ‘off-peak’ etc) much more important than ensuring the growth of my wedding DJ business?”

I know you lead a busy life and you find it difficult to squeeze everything in, but it’s vital for the long-term success of your business that you spend prime time creating an environment in which your business can thrive and that’s by being in Zone 1, (marketing, sales and innovation, the new ideas you bring to the market capable of delighting your ideal client), because the longer that metaphorical sign remains on your desk during your Money Hours, the longer it will take to turn your business around into the successful business it was meant to be.

If this resonates with you ask yourself “What simple changes can I make right now to carry out more activities capable of making my business thrive at peak times?” Because if you’ve identified the fact that your ideal bride has a narrow window to meet with you, take your call, or respond to your email at say 6.30pm but you decide to hang-out on Facebook socialising instead, can you see how this will never help you reach your goal of succeeding in the area you want to?

The willingness to recognise areas for change, then implementing change are the keys to success. I really hope this post opens new doors for you.

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Terry Lewis Terry Lewis (39 Posts)

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 – 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 – Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It’s built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book ’12 Habits of Successfully Booked Up Wedding Suppliers’ – Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.

Filed Under: Mobile DJ Business, Mobile DJ Sales & Marketing