Influencers to get you booked – EXPERT STATUS

July 27, 2017 by Terry Lewis

Imagine you find yourself on the airstrip of a private runway. You urgently need to fly home, and an aeroplane is almost ready for takeoff. It’s a small jet, and the unkempt pilot and co-pilot seem quite unsure about the instruments, regularly referring to flight manuals for instructions. The cockpit looks shabby, and in need of mechanical attention, some of the dials show small but noticeable cracks unnerving you.

20 minutes before takeoff, the captain eventually ignites the engine, and a random clanking noise amplifies your concern.

You have the opportunity to disembark or fly.

Will you “sit back and enjoy the flight,” or head for the nearest exit? Based on your first impressions, probably the latter.

 

A tale of 2 planes

Imagine instead you find yourself onboard a private jet, where after being checked in by the smartly uniformed flight attendants, you notice the soft leather flatbed seats. The door to the cockpit is ajar, and the crisply dressed captain and co-pilot are making final flight checks. The captain notices you and politely tilts his head in acknowledgement before refocusing his attention. The flight deck is immaculate.

You sink back into your broad spaciously set apart seat as multiple engines smoothly ignite, you hardly hear a sound.

Takeoff is imminent, and you have the opportunity to disembark or fly. This time you choose to “sit back and enjoy the flight”.

Why?

It’s because you formed different opinions about the quality and reliability of each jet and crew, which led to different flying decisions. This is the attraction of the expert glow, and you must learn to radiate expertise from every aspect of your service if you want to influence brides and grooms to book you.

Take a step back from your wedding business – when presenting solutions to prospects, do you ensure your marketing and sales funnels lead you to prescribe expert, confident and irresistible offers? Do this and couples will hire you more often than not. Fail, and you will have to sell hard alongside the competition and sometimes discount to get booked.

Written exercise. Print the section below and fill in the blanks.

5 stamps of reliability and confidence I can use to surround myself in an expert glow that will be i) hard for me to attain and ii) almost impossible for my competitors to copy are:

1. ______________________________________________

 

2. ______________________________________________

 

3. ______________________________________________

 

4. ______________________________________________

 

5. ______________________________________________

  1. About Terry Lewis.
  • The author of the popular book ’12 Habits of Successfully Booked Up Wedding Suppliers’. Available on Amazon
  • A 6x Wedding Award Winner, including Best Wedding DJ in England
  • Judge for The Wedding Industry Awards
  • Mentor & Coach
  • Speaker

To learn more about how I can help you grow your business, please sign up for my free wedding marketing here.

Terry Lewis Terry Lewis (15 Posts)

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 – 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 – Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It’s built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book ’12 Habits of Successfully Booked Up Wedding Suppliers’ – Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.


Filed Under: Business, Sales & Marketing, Weddings