If You Book It, You Own It

November 7, 2018 by Michael Cordeiro

No one likes to be taken advantage of, right? Have you ever booked a gig only to have the client want to change what is expected without changing the price? How often have you received these messages: “We’re extending the event an hour, you don’t mind staying do you?” Or “Do you mind bringing microphones and sound for the musicians?” How do you handle a repeat client that suddenly wants to rearrange their event but pay the same price as last year?
Many of us fail miserably in these situations due to one simple error. Lack of ownership. I still get surprised by how many DJ’s do not complete an in depth contract with their clients for each event. I read it nearly everyday in the forums. If you do not clearly define the services you are providing, your client is going to end up with a bad taste in their mouth and you will be left feeling resentment about taking the gig instead of doing your best.

Remember if you book it – You own it! All events are organic. Details change and we have to be ready to go with the flow. That does not, however, mean providing extra services without compensation. At the same time, though, we should always be trying to exceed a client’s expectations whenever we can. Never walk into an event with the mindset of “What is the least I can do tonight to get paid?” I think there’s enough of that in our industry already.

A big part of this is charging a price that makes your client happy and leaves you room to do a little extra for them without getting stressed if need be. Everybody wins. Learn how to ask the right questions. Lots of questions. Not just about the event, but also the venue, other vendors, etc. It’s your fault if you show up to a venue with a ton of gear and find out there’s three flights of stairs, no elevator and no parking. You should’ve asked.

Learn how to say no. Sometimes a client may have unreasonable expectations or just does not want pay a fair price for the amount of work that has to go into making their event a success. We all want to fill our calendars and make money, but you also have to know when to walk away from a bad deal. Bottom line is once you book it , you own it and you should own it like a boss!

Michael Cordeiro Michael Cordeiro (99 Posts)

Mike Cordeiro is the owner of M.C. Entertainment. A small RI multi-op. Mike got his start in the entertainment field while stationed in Frankfurt Germany in 1990. He has a Bachelor’s degree in Entertainment & Event Management from Johnson & Wales University and has appeared on TLC’s Four Weddings, Toddler’s and Tiaras, Acting credits include Bleed for This, Equalizer 2, TV commercials, Music videos and several episodes of the new AMC series NOS4A2. Follow him at: www.michaeljcordeiro.com

Filed Under: Digital DJing, DJing Weddings, Event DJ Tips, Mobile DJ Business, Mobile DJ Career Development, Mobile DJ Misc, Mobile DJ Performance Tips