How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 31, 2018 by Staci Nichols

In part 1, I asked why $10,000 wedding photographer Jasmine Star says that it’s not necessarily her talent that allows her to demand such a premium price. (There are sooo many talented photographers out there.) She points out that anybody can own her same camera, editing software, pre-sets and filters. So what is it about Jasmine Star’s photography that has brides writing those fat checks?

It’s HER. It’s Jasmine Star, the person—not the photographer. If you are a creative, YOU are your U.S.P. (Unique Selling Proposition). Let me explain. In part 1, we discussed why your polite branding is putting brides into comas and the importance of SHOWING what you’re about (rather than TELLING). Now we get into the soul searching…

Read the rest of this article and check out the full issue at mobilebeat.com also thanks to Bose for sponsoring in part this issue of Mobile Beat.

Staci Nichols Staci Nichols (25 Posts)

DJ Staci Nichols is based in San Diego. She specializes in spinning “country fusion,” Latin/Spanish, and mainstream music. Her wedding know-how has appeared in San Diego Style Weddings, Offbeat Bride, Wedding Planner Magazine, Gig Masters, Brides Without Borders, Book More Brides, and more. SanDiegoDJStaci.com. Instagram/Facebook/Pinterest/Twitter: SanDiegoDJStaci


Filed Under: Business, Personal Development