How to Make Your DJ Biz Stand Out… – By Staci Nichols

July 31, 2018 by Staci Nichols

In part 1, I asked why $10,000 wedding photographer Jasmine Star says that it’s not necessarily her talent that allows her to demand such a premium price. (There are sooo many talented photographers out there.) She points out that anybody can own her same camera, editing software, pre-sets and filters. So what is it about Jasmine Star’s photography that has brides writing those fat checks?

It’s HER. It’s Jasmine Star, the person—not the photographer. If you are a creative, YOU are your U.S.P. (Unique Selling Proposition). Let me explain. In part 1, we discussed why your polite branding is putting brides into comas and the importance of SHOWING what you’re about (rather than TELLING). Now we get into the soul searching…

Read the rest of this article and check out the full issue at mobilebeat.com also thanks to Bose for sponsoring in part this issue of Mobile Beat.

 

 

 

 

Staci Nichols Staci Nichols (30 Posts)

DJ Staci, the Track Star, has been a full-time mobile DJ for 10 years. She has performed internationally, on the Vegas Strip, at festivals, celebrity weddings, and for companies like Lamborghini and Reebok. Staci has spoken at major industry conferences and been featured on DJ News TV, ADJA, BookMoreBrides.com webinars, the Wedding MBA podcast, and a BPM Supreme Female DJ Forum. Staci is represented by both Scratch Events and Purim Agency.


Filed Under: Business, Personal Development