How To Craft Your Story Part 3

November 28, 2017 by Mitch Taylor

This week we continue with Part 3 of How To Craft Your Story.  Do what you say you will do.  This seems like a very simple concept, but let’s expand on it.   Not just do what you say you will do, but do it WHEN you say you will do it, or even BEFORE.  Exceed their expectations. Here’s an example I had with a client yesterday. She called in to revise her contract so I revised her contract and I told her I’d have it to her by the end of business day. I got back to her within an hour. What does that do?  That shows exemplary customer service. It shows that I’m on it.  It shows her that her business means something to me. Under-promise and over-deliver.  Think of ways you can do that in your own business, think of ways you can deliver for your clients.

One final way to build trust and wow your clients.  Don’t simply just send a quote. Sending a quote is so 2000 and late. Find a way you can actually present your quote in a unique fashion. I just created a quote for a larger show that we helped produce the audio tech side for down in lower Michigan and I sent them a video proposal outlining how we were going to approach their event from a different perspective to make it more fun and engaging for all attendees.  Nothing too fancy, just me talking into the camera and chatting with them about what we could accomplish together.  Have fun with this!  We’re in the fun business.  Let your way shine!   

How can you give your clients that experience, that vision, and create something different?  Every other person is sending a quote or e-mail or a price.  Brainstorm new ways to wow them and build trust forever.

 

Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales


Mitch is the author of the book S.A.L.E.S. 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor.

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

Mitch Taylor Mitch Taylor (135 Posts)

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.


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