How To Convert Price To Meeting Part 2

October 17, 2019 by Mitch Taylor

How To Convert Price To Meeting Part 2

We continue this week with why you should study of personalities in converting price to meeting.  It’s really important to do this so that you realize there IS a human being on the other end of this communication that is searching for information to see if you are a good fit for her. Many times we get an inquiry like this and we get disgruntled and complain, “all she wants is a price” (which is true at this point). By taking this extra step it helps us soften that initial response to her a bit.

Second, just by looking at her email address (@hotmail) I can fairly assume that she is probably a bit older than a bride just fresh out of college as an older demographic sometimes will cling to that email from the early 2000s of Hotmail. I also see that she lives in Wisconsin but because I know my area I see that she has a 231 area code for a phone number, which means she has ties to lower Michigan. There’s commonality there as I used to work in lower Michigan so I may have some talking points there with her.

Now that my initial research is out of the way, let’s look at how I handled this. Here’s my initial response back to her email asking for us to please email her pricing. “Hi!  Thank you for inquiring about Taylored Weddings.  We have pricing starting at $200 and going up to $6500 depending on the service and outcome you want for your event.  I’m not sure what services of ours you are looking for.  When is good for us to chat on the phone and I can provide you with a better idea of pricing and see if we are a right fit.”  We’ll continue and see how she responded back with next week’s article.

Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Mitch is the author of the book SALES 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor.

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

Filed Under: Business, Weddings