This is the future of our society and this is the future of marketing. And this is the ideal strategy for attracting same-sex couples to your wedding DJ business (and their engaged straight friends and family who love them).
An example of how you can use inclusion marketing for print advertisement in a wedding magazine is to the left. This ad appeals to not only same-sex couples but also opposite sex couples and simply reflects the diversity of the clientele that this planner works with. In short, everyone is included. You can use something very similar in your DJ business.
This is a very successful marketing strategy for you to consider as you create ads, especially print ads and banner ads for your business. You can also take this approach on your website. Although same-sex couples really are looking for images of other same-sex couples, you don’t necessarily have to have a gay section on your website unless you do that section very very well. Including images of straight and gay couples side-by-side is a perfectly respectful and successful approach in reaching all audiences.
To learn more about booking more same-sex couples in your DJ business, check out our free tip sheet: 5 Things You Can Do Today to Book More LGBT Weddings.