From Hip Hop Icon to Ambassador of Positivity – By Michael Cordeiro

August 2, 2018 by Michael Cordeiro

Mobile Beat Las Vegas has always prided itself on featuring major talent at the evening celebrations that are a key part of each event. Each artist or group that has performed at Mobile Beat has made an indelible mark on the music industry in some way; this year is no different. Making his second appearance at MBLV (the first being in 2009) is Rob Van Winkle—aka Vanilla Ice!

Rob’s multi-platinum hit “Ice Ice Baby” not only helped brake down stereotypes of who a “rapper” could be, the song also made a whole new generation fans of Hip Hop, both the music and the style. Kids wanted to dress like him, dance like him and be ice cold cool like him. “Ice Ice Baby” is also a perennial entry on the Mobile Beat Top 200 chart. Heck, my mom even knows the lyrics! Not bad for a song written by a sixteen-year-old kid who hated school and worked at a car wash.

Click through to read the rest of this article and find the full issue at also thanks to Innovative LED for sponsoring in part this issue of Mobile Beat.

Michael Cordeiro Michael Cordeiro (77 Posts)

Mike Cordeiro is the owner of M.C. Entertainment. A small RI multi-op. Mike got his start in the entertainment field while stationed in Frankfurt Germany in 1990. He has a Bachelor’s degree in Entertainment & Event Management from Johnson & Wales University and has appeared on TLC’s Four Weddings, Toddler’s and Tiaras, Acting credits include Bleed for This, Equalizer 2, TV commercials, Music videos and several episodes of the new AMC series NOS4A2. Follow him at:

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