Four Top Tips for Filling Your Schedule

January 19, 2019 by Mobile Beat

For those looking in from the outside, DJing has the same glamor and sense of otherness as acting or singing. There’s something fantastical about it, and it can often seem that those at the top of their game achieve success as if by magic.

Of course, those actually employed in the industry know there’s a whole lot more going on behind the scenes. Success isn’t given, it’s earned, and, as in any profession, you really have to graft to get where you want to be.

So, fancy learning how to fill up your diary and boost your bank balance? Then, here are four top tips from those in the know.

Use your weekly downtime wisely 

Although we understand that there are plenty of DJs who have a day job, there are also those who do it full time and, if you’re among them, we suggest making the most of your weekdays and using them to your advantage. This is when you’re always going to be quietest so, rather than obsessing over the empty space in your diary, spend a few hours each day prospecting. Reach out to past clients, visit potential facilities, and map out exactly what you need to do to boost your business (more on that to follow).

Get your audience’s attention with offers and promotions 

Source: Pixabay

Part of the aforementioned work that you ought to be doing to boost your business is figuring out ways to attract more clients. Although your existing customers are essential to the continued success of your business, you need to bring new people in too if you have any hope of growing, and one of the best methods of doing so is with offers and promotions. The casino industry is an ideal place to look for inspiration, as they’ve got the concept down to a fine art. Websites like RealMoney.ca offer some great ideas on how it’s done and how to really grab your audience’s attention.

Update and improve your website 

Enticing people in with offers and promotions is essential to increasing your customer base, but so too is updating and improving your website. This online space is where people will go to find out more about you and your business and, if it’s not up to scratch, they’re unlikely to bother contacting you. Try to create something that not only has the most up-to-date information, but also builds a strong and relatable brand, is easy to navigate, and positions you as an authority.

Increase your visibility 

Source: Pixabay

Once you have a website that reflects your brand ethos and what your business is capable of, it’s time to make sure people can find it. One of the best ways to do this is through digital marketing, with your SEO strategy being particularly important. You can enhance the effectiveness of this by utilizing social media platforms too, such as Facebook, Twitter, and LinkedIn. You can not only use these to push and promote your brand but also to make new contacts and set yourself up as the ultimate professional through your comments on and participation in professional DJing groups.

Isn’t it time to revise your strategy and give your business the boost it needs?

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