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games and a total party atmosphere. And his services are in demand. When trying to schedule this interview I got back this message “I've been busy. You know, I just had eight events in the last seven days.” I don't care how much energy you have and how much Mountain Dew you're drinking, that's got to be crazy. So I asked him more about these events. “So the last week of school,” he says, “—it's about a two week window when school's winding down here in Utah, last week of May, first week of June, I'm doing end-of-the-year school picnics, field day events, assemblies, and even private parties. And so I run this circuit with all these schools. And the great thing about schools is once you get in, they'll probably bring you back every year and it's a lot of fun, and I advertise at the PTA convention. “They have actual conventions where you can be a vendor. And so I go to these conventions. I advertise there, people see me, and then I get into the schools and then I do these events. And most of these field day events go for about two hours, some go three. We do a dance party. I'm a “station” at the field day. “The kids come down and party with me and then we rotate and I get a new group of kids every 10-15 minutes, or some events are just dance parties for two hours. And so it's a lot of fun and it keeps me young and it keeps me fit. And there are weeks where I'm like, you know what, I'm going to do nothing this week because I did 12 events last week. “Every school's different in how they run their field days. A lot of schools are DIY, they do it themselves and so they might have a bounce house or the parents run the relay races. And so with field days they have relay races, they have stations. “So I'm doing schools all over the valley here at Salt Lake City, and I just run the whole gamut of things and it's a lot of fun. One of my favorite events is a teacher-student kickball game. I MC the game and between innings we do activities like Chicken Dance, limbo, hula hoop contests, things like that, to kind of bring some energy and life into the game too. So it's a lot of fun. The other half of Rob's business, partially because of the seasonality of school dances, is weddings and bar/bat mitzvahs, with his “Life of the Party Entertainment.” “Here in Utah we have a lot of weddings, but what I did not realize—the budget for those weddings is the least in the United States,” Rob laments. “We have a lot of young couples getting married right out of college here, a lot of young Mormon couples who don't have a big budget for it and their families don't have a big budget because they have big families. So I soon realized this was not my target client, and so I focused more on the destina- tion bride. Yes. Utah is a destination location. People love to go to Park City and get married with that mountain backdrop and those are the clients that I have been working with for the last six years. And what's really helped catapult me into the wedding business is wedding networking.” (More on that below.) Rob's skills as a formal wedding entertainer then also collide with the crazy interactive DJ when he does bar and bat mitzvahs for the area's Jewish community. While this a small group in Utah, there is still enough business to keep him busy during the season. We always ask out profilees for any words of wisdom they might want to share with you, their fellow DJs. Rob had this to say: “I had the privilege and the luxury of growing my business as a single man. I didn't have a family I had to support, and so I was able to try and find my way as a DJ. I had other jobs that I was looking at doing. I even considered becoming a teacher, and none of those things panned out for me. “And then once I started networking, I was able to meet all those vendors within the wedding world and now I don't just do networking in the wedding world, I do corporate network- ing; I belong to multiple chambers of commerce; and I belong to an organization called Corporate Alliance here in Utah, which puts together the biggest businesses around. I'm the only DJ at Corporate Alliance and I get to sit at tables with people who are planning their events and looking for people like me to do their events. “So networking has been amazing and that's what you get. When you're a full-time DJ, you have that luxury to go to these networking events and meet people and grow your business. And the greatest thing for me also, as I've learned through net- working, is it's not about me giving somebody my card; it's me about serving other people. “If you can put that into your mind, if you can serve people instead of thinking only about what they give me, serve them and they will definitely come back to you and want to help you grow your business.” Check out the rest of the interview at MobileBeat.Com to get Rob’s vibe on training, mentors, and more. WWW.MOBILEBEAT.COM • JA N UA RY 2 0 1 6 49