Dress yo’self before you wreck yo’self!

November 23, 2012 by Arnoldo Offermann

As I began writing this article, I realized how many pieces have been done simply because I was perusing through DJ websites. I can’t tell you how many DJs I still see in a 3 piece suit with a bow tie. I’ve only seen one person really pull that look off, and unless he spins music when he’s not 007, Bond is NOT a DJ.

I’m not here to tell you to lose the suit, I’m here to urge you to dress for what you market! I’ve said it time and time again, if you’re doing a school event, don’t wear a suit. Likewise, if you’re at a high-scale wedding, jeans and a t-shirt will NOT cut it. If you feel slightly uncomfortable or out of place in your wardrobe, it’s time to rethink it, and I’m here to help!
The first thing to do is understand why you choose the attire you do:
* To not be naked. DJs argue enough about equipment as it is.
* To attract people. In this case, you want to attract the market you want money from. 🙂
* To be comfortable. Good clothes should make you comfortably physically and emotionally. The combined feeling means better confidence, ergo a better performance.
For example, my average school event has me in designer jeans. I call these “upscale club / dress jeans” for a better clarification. This means that they’re well-fitted jeans that don’t sag and don’t look like I raided my wife’s closet. They are edgy enough that they blend in with just a t-shirt but add a dress shirt and a vest and look dressy enough for even the most discerning school. For the average school dance or homecoming, I pair this up with a comfortable tee.
Lately, I’ve wanted something a tad more formal for proms; not because admin ask for it (they really don’t care), but because I like the look. With that in mind, I’ve paired the jeans with a dress shirt, rolled up sleeves, vest, colored tie, and a matching fedora hat. This is the same outfit I wear for bridal shows, minus the fedora.
Yes, I wear jeans when I MC at a bridal show. Why? I feel SUPER comfortable in this, and the extra boost in confidence has really helped how people react to my sales, plus the pattern of interruption is a bonus. For my average wedding, I replace the jeans with fitted slacks. To top it off, I have matching shoes, but not dress shoes… almost a hybrid tennis/dress shoe.
At first I thought this would turn off people, including fellow vendors, but I got nothing but compliments on the look. Funny enough, things change if I take the tie off; which has led me to believe that a tie is the universal “glue” as to what constitutes a formal event. It sounds like a “duh” statement, but it truly shows when you experiment with different ensembles.
Notice I said average wedding. This is because my average wedding means I hit my target clientele. In my case, I look for someone who wants a club-style wedding with an entertainer that has the look and skill of a DJ but with the polish of a fun, experienced MC. My chosen clothing has given me a clean, trendy look without sacrificing formal elements. However, not every wedding is average; the one this weekend is a more upscale wedding (to begin with) so I have my suit jacket on until the dance part of the reception kicks in.
It has truly made a difference for me in terms of being more comfortable and creating a unique look for my own, personal brand. Likewise, I have elements that I tie across most events.
Think about how this applies to you. What is your target market? If your weddings are all upscale, but you want to appeal to the 20-30s demographic, then an all black tuxedo only hits one of the two. Consider a modern suit in a fashionable color (dark grey, black on black pinstripe, taupe, etc) to appeal to both the demographic and style. Are you offering separate DJ and MC? Perhaps the MC can be in a well-fitted suit in matching tie whereas your DJ is in vest and tie. This creates a great “tag team” look that makes each role uniquely stand out!
A/V work? Easy! ALL BLACK! Black work shoes, black slacks (I wear BDUs), and a company black polo shirt.
Schools? Easy– PUT AWAY THAT TIE… maybe the whole formal thing altogether!
The most important part is to really be comfortable in what you wear. Don’t pick an outfit because I told you to, or because a DJ said it’s industry standard or anything else. Pick it because it reaches the aforementioned qualifications. Forgot already?
* Not be naked.
* Look good.
* Feel great!
Most importantly, find something in your chosen look that makes you stand out from the rest. When you walk in, people should recognize you right away before they see your face! It’s time to stop worrying so much about dressing up equipment and worry about dressing ourselves up!
Arnoldo Offermann Arnoldo Offermann (40 Posts)

Arnoldo Offermann is the president of 4SchoolsOnly, a national phenomenon in school dances. In a market where DJs cry about $500 school DJs, 4SO sees 10-20x that price tag per event. Arnoldo is also the creator of Master School Dances, the leading educational tools for DJs wanting to get into this great market. He is a sought-after speaker, reviewer, and DJ tech-writer. You can learn more at http://MasterSchoolDances.com

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