Creating Customer Demand For Your Services

February 26, 2008 by Scott Faver

This article and concepts are dedicated to Michael Port, author of Book Yourself Solid. I saw Michael in October and his ideas that have helped my pitch, sales process and bottom line.Studio 54 has a red velvet rope at the door. Hopeful guests line up to get in but not all make it through the front door. And not just anyone can attend. Is anyone with a check book your client? Or are you selective about who is your client?

Three weekends. Three Bar Mitzvahs. Two were great. One was absolutely fabulous! All three were from the same Temple. All three had a similar make-up of guests including many of the same guests. So what made the difference?

The first two Mitzvahs had clients with specific needs that I fulfilled, but limited their entertainment options. The fabulous event, that had everyone dancing, partying and raving at the end, was a client who allowed me to do what I do best – entertain.

I do my best work for clients just like you! A powerful statement which can truly excite a client, and close the sale. Know what you do best. Recognize clients who want what you do best, and let them know that you do your best entertaining for clients just like them.

Like Studio 54 you can create a sense of exclusivity about your service. Clients will then chase you down, instead of the other way around. It’s not about ego. Instead it’s about delivering to your clients just what they want because that’s what you do best!
As the moderator of ProDJ’s Interactive DJ Forum and fellow DJ/Entertainer, your comments, game ideas, and questions are always welcome.

Scott Faver has established himself as the Game Master with DJs from across the country. In addition to entertaining clients whose names are household words, he continually crafts new games for his clients and the DJ industry. Scott is also the moderator of the Interactive DJ Forum at and hosts a weekly on line chat, every Monday, discussing games and activities with DJs all over the world. A big part of the reason DJs have come to recognize Scott as the Game Master might be his being in front of hundreds of them at numerous conventions, cruises or in their own living rooms with his Four Game Master DVDs. A seminar with Scott means one thing: standing room only and fun for all! he also writes the Master’s Series in the ADJA Newsletter and can be found right here on Mobile Beat’s On Line Edition on Game Master Mondays. You can also visit Scott’s web site.

Scott Faver Scott Faver (11 Posts)

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