Communication is Key

July 5, 2018 by Mitch Taylor

How have your sales been lately?  In a slump? You’re probably not alone. Communication can ALWAYS be improved upon and that is what must be examined in these down times of sales.

There are steps you can take however.  First, speak to her just as she is speaking to you.  If she’s using short sentences with basic language…do the same.  If she mentions descriptive words about her event use those same words in your reply back.  My assistant (24 year old female by the way so she’s the same age as most brides that I’m marketing after) and I discussed this the other day at dinner after a bridal show and was amazed that some businesses still use very formal language in email.

Are you in the game?  Do brides respond back to your emails or are they never returned?  How are you writing your emails? What I mean by that question is are you speaking their language?  I don’t know about you but now that I’m in my 40s I find it increasingly difficult to communicate with today’s millennial bride.  Follow along next week as we break down a recent email.


Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Mitch is the author of the book SALES 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

Filed Under: Business, Weddings