Communication Is Key Part 2

July 12, 2018 by Mitch Taylor

This week we continue with Communication is Key.  Here’s an example of an email recently received and how we handled it to get the appointment.


Hello I am just getting ideas and prices at the moment and I was wondering around what your average pricing would be I would also like the uplighting also an email would prob be the best way to respond thanks for your time.


Let’s break down her email.  There’s a few negatives in here that you may trigger on immediately.  The words “just”, “wondering”, “average” and “email would prob be the best way to respond” can all be seen by the sales person as a negative.  You can’t let this sway you or put you into a negative mindset from the beginning as it won’t do you any favors.

My response:

Hi!  I got your email regarding entertainment and uplighting for your wedding.  I attached a photo above to show you examples of our work and how we can transform your venue too.  Feel free to call me anytime and let’s talk about your day. 906.786.6967. Thanks for contacting me and I look forward to hearing from you soon.  

P.S.  How’s your wedding planning going?

I acknowledged receiving her question and thenI gave her examples with what she wanted and asked for a meeting to see how I could help her.  Lastly, I asked a question in my response to continue the conversation. This is the best way to ensure you’ll get a response to your email.

Watch this space for the continuation of this email next week.  🙂


Meet Mitch Taylor: A Jeffrey Gitomer Licensed Trainer and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching.

Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Mitch is the author of the book SALES 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to

Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.

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