Weddings

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Communication Is Key Part 3

July 19, 2018 by Mitch Taylor
This is the continuation of the email conversation with a bride from last week.  :) Bride’s Reply I am sorry I have gotten your calls but been busy working.  At this time we are going to go with a live band from 8-12. I am looking to rent uplighting (for the whole night of the reception) and also entertainment from 4:00pm-8pm.  Not many have been willing to do that time slot since it is Labor Day weekend. Please let me know Amber Now she has gone from needing entertainment and lighting to just lighting and given me more information.  This can be seen by some to be a negative, but don't let that discourage you.  The door is still open to a sale.  I dare say she is also warming up vs. just being factual in the previous email.  To me this is attributed to the verbiage and tone I used in the ... [read more]
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Scaling Up – By Byron Gunter

July 11, 2018 by Mobile Beat Staff Writer
Most of you reading this probably think that you are one of the top wedding DJs, if not the best, in your market. In most markets there is plenty of room for growth—but there’s only one you and only so many weekend dates a year. So, the question is, how do you duplicate yourself? How do you build a multi-op with an arsenal of DJs who bring the same level of professionalism and experience that you do? How do you maintain your brand consistency and quality-of-product as you scale? As a multi-op that does well over 400 weddings a year, I could spend hours explaining how, for example, we do all those weddings with little to no advertising, how ... [read more]
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Communication is Key

July 5, 2018 by Mitch Taylor
How have your sales been lately?  In a slump? You're probably not alone. Communication can ALWAYS be improved upon and that is what must be examined in these down times of sales. There are steps you can take however.  First, speak to her just as she is speaking to you.  If she's using short sentences with basic language...do the same.  If she mentions descriptive words about her event use those same words in your reply back.  My assistant (24 year old female by the way so she’s the same age as most brides that I’m marketing after) and I discussed this the other day at dinner after a bridal show and was amazed that some bus... [read more]
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Search Without Stalking

June 26, 2018 by Mitch Taylor
Search Without Stalking   I talk in my book SALES for Event Pros quite a bit about the Search process and this is a common question that I get. “Mitch, how do I research a client without appearing like a stalker?”   The first thing I do is I look for clues, not necessarily always in social media, but in the information they have already given me. I’m sure you have some required fields in your request for information forms but let’s say they contact you via email. What does their email address say about them? Is it a college email? A professional email? An older email provider like Hotmail or yahoo? Maybe it... [read more]
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K Plus T Equals C Part 3

June 19, 2018 by Mitch Taylor
  K plus T equals C Part 3   Last week I shared a true story of how to handle an alcoholic Father of the Bride wanting to take the mic at his daughter’s wedding when the bride didn’t want him to speak. Why was I able to achieve an appropriate outcome during a stressful time? Answer: I followed the formula – Knowledge Plus Trust equals Connection. I asked my client in advance what was most important about her day. We discussed a plan A (him not speaking), plan B (what would happen if he did), plan C (how to handle that). She trusted me throughout the process to always put her bes... [read more]
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Whatever Happens, Don’t Panic! – By Mike “Dr. Frankenstand” Ryan

June 15, 2018 by Mike Ryan
I recently had a chance meeting with Moby at a restaurant in Los Angeles. He was beyond kind to chat with me for a few moments. After eating I purchased his book, Porcelain, and powered through it in a week. It’s a candid telling of his hard life before fame, living in an abandoned warehouse, dashing about through Gotham City’s sordid and dangerous street life. One of the things that stuck me was his honesty about a couple of mistakes he made while performing in night clubs—mistakes that would have destroyed any normal DJ. We all make mistakes; how we respond to them tests our mettle as professional entertainers. It is inevitable that yo... [read more]
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K Plus T Equals C Part 2

June 12, 2018 by Mitch Taylor
K plus T equals C – Part 2   Last week we discussed the whole “what do you do if the bride’s father is an alcoholic yet still wants to give a toast?” The easy answer is to limit his drinking until after he gives a toast, but in reality we don’t know how much he’s going to have himself in his car or with others before the reception even starts. With entertainment, we have one shot to get this right, there are no “take two’s”. You need to have a plan “B”, plan “C” and more. I had this exact situation happen, and here’s how I handled it.   I had explicit ins... [read more]
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K Plus T Equals C Part 1

June 5, 2018 by Mitch Taylor
K plus T equals C. Knowledge plus Trust equals Connection.  This is a formula I have followed often in my life and have had great success with it.  I share it with you here. If you have Knowledge about someone, something going on in their life, and they confide in you then that builds Trust.  When you have Trust in a situation that deepens the Connection between you and them. Let me share an example. We recently had a situation here at Taylored Weddings where a client confided in us in a situation that they were concerned about for their reception.  My prior experience and knowledge of how I have h... [read more]
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Stick It to the Crowd – By Marc Andrews

June 1, 2018 by Mobile Beat Staff Writer
I have found a nearly perfect little sound system and it performed amazingly at a wedding last week. The wedding reception scene was a nice rustic-style but modern nature lodge in a large park. So it involved around 100 people in the mood for a fun wedding reception party and not a lot of space to work in. My gear for the event consisted of a standard DJ rack with MacBook, DJ controller and mixer, two STK- 106Ws from American Audio and some basic lighting. The speaker system comes packaged up in a nice slip-on case with a pocket for cables. The unit comes apart with the stick portion of it coming out of the back of the sub, along with its mounting pole... [read more]
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Lyle Lovett & Gringo-Friendly Spanish Dance Songs – By Staci Nichols

May 30, 2018 by Staci Nichols
Once in college, I met a Kardashian-esque LA princess. She said, “You like country music? So, like, Lyle Lovett, right?” I thought to myself, “Who the hell is Lyle Lovett? I bet the only country song she knows is “Achy Breaky Heart”...sigh.” I told her, “No, more like Garth Brooks,” who she’d never heard of. The extent of her knowledge about country music had come from what she’d read about Julia Roberts’ ex-husband in Us Weekly. After I presented at the 2017 Wedding MBA, and had mentioned my “magic pin” -- “34 Gringo-Friendly Spanish Dance Songs for an Intercultural Mexican Wedding,” -- I realized many of us gringo DJs f... [read more]