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how to handle a bad review

How To Handle A Bad Review

November 13, 2018 by Mitch Taylor
how to handle a bad reviewHow To Handle A Bad Review People say the best teacher is experience. This is true, and especially true for dealing with a bad review. I think if you’ve been in business for any length of time you’re bound to have one or two. It’s not about getting one although there’s something to be said for the level of preparation one can take to avoid a bad review. It’s about how you respond to it both publicly and privately. I’ve had a bad review of an employee before and I wouldn’t say that I handled it in the best way possible. Now hindsight is always 20/20, and I certainly would have handled it differently.... [read more]
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Fix Your Process Part 3

November 6, 2018 by Mitch Taylor
Last week we explored fixing your process in a bit deeper way. We’ll wrap up this series this week with some final thoughts. Thinking about your process is the same thing I stated in “Creative Consultations” back in 2011. Sit where your client sits. See what they see. Just recently I was asked by a fellow deejay to look at his process in regards to the sales cycle, email campaigns and things. I didn’t have to examine his process too in depth and was able to pick out two or three things from just that quick glance over of ways he could improve. I emailed him and said here's what I'd recommend. Shorten up your words. Don... [read more]
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MOBILE BEAT #199 – OCTOBER 2018

November 2, 2018 by Dan Walsh
MOBILE BEAT #199 - OCTOBER 2018 What's In Your Toolbox? So, my nightmare is over... OK, that may be an overly dramatic way of saying that this issue is out AFTER Halloween due to difficult circumstances for this one-man magazine production team. It's no reflection on my great freelance writers, who work very hard to hit the deadlines I give them and do their best to make my job of editing a lot easier than it could be. If only I had a personal clone or two in MY toolbox... In this issue, some of those writers answer the cover question, with either actual physical implements or tools of the more metaphorical kind. I'm sure that, despite its tardi... [read more]
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Tips To Grow On Part 1

October 11, 2018 by Mitch Taylor
In 1993 I attending New England School of Broadcasting (now New England School of Communications) and at the time the school was in transition, going from a one year certificate upon completion school to a 2 year Associates Degree of Science in Broadcasting.  My class was the "pilot" program for that school into the Associates Degree. Our president George Wildey always told me that I was blessed because I didn't have the "Maine accent" which meant that I could work anywhere I wished and not be pigeonholed to Maine or other New England states for work.   Tip:  Don't be afraid to be the guinea pig on an idea.  You never know where it ... [read more]
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Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored Sales

Finite Part 2

October 9, 2018 by Mitch Taylor
Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored SalesLast week we talked about how the time you have at an event to affect a client and their guests with music is finite.  Now your clients may or may not care about the choices you play for music but I can assure you this, at least a few people on their guest list in your audience do.  It’s been said before and it’s a true statement. If you’re not booking at least one event on average per event you do, it’s time to step up your game on the performance side.  On this, one of the more jubilant days of someone’s life, do you want to evoke not so good memories? ... [read more]
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two brides, sales, wedding, dj sales, wedding sales, online marketing, brides.com, weddingwire, the knot, DJ, sales meeting, referral, previous client referral, Mitch Taylor, Taylored Sales

A Tale Of Two Brides Part 3

August 16, 2018 by Mitch Taylor
two brides, sales, wedding, dj sales, wedding sales, online marketing, brides.com, weddingwire, the knot, DJ, sales meeting, referral, previous client referral, Mitch Taylor, Taylored SalesThere had been a recent debate in a group of wedding entertainers I belong to on Facebook stating “You can’t turn a $500 bride into a $2000 bride”  I began thinking back to my Creative Consultations seminar and the words ringing in my head were “Don’t shortcut the process” This is all shaping up to be very interesting….   We had a recent meeting at Taylored Weddings offices in Escanaba.  I welcomed... [read more]
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two brides, sales, wedding, dj sales, wedding sales, online marketing, brides.com, weddingwire, the knot, DJ, sales meeting, referral, previous client referral, Mitch Taylor, Taylored Sales

A Tale Of Two Brides Part 2

August 9, 2018 by Mitch Taylor
two brides, sales, wedding, dj sales, wedding sales, online marketing, brides.com, weddingwire, the knot, DJ, sales meeting, referral, previous client referral, Mitch Taylor, Taylored SalesQuestions like “How important is entertainment to the success of your reception?” and “What do you want your guests to say about your reception?” are asked because I want to know where they are at in their planning, what they deem as important or not about their event and how best I can serve them in future communication.  Miranda also set up a meeting with me through my website while I was sleeping which I confirm... [read more]
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The Law of Reciprocity – By Terry Lewis

August 7, 2018 by Terry Lewis
Think about the last time someone gave you a free, unexpected gift, but you had nothing to give back in return. How did it make you feel? Thankful? A little bit awkward that you could not reciprocate? Did you think “I must repay that person somehow, sometime in the future? These emotions and thoughts are all tied to reciprocity. I recently experienced reciprocity when I visited my local dry cleaners to have a button sewn back onto a jacket I needed the same day for a wedding. The owner said, “Come back in two hours it will be ready.” Sure enough upon my return he reached behind him and lifted my jacket off the bottom rail, pl... [read more]
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two brides, sales, wedding, dj sales, wedding sales, online marketing, brides.com, weddingwire, the knot, DJ, sales meeting, referral, previous client referral, Mitch Taylor, Taylored Sales

A Tale Of Two Brides Part 1

August 2, 2018 by Mitch Taylor
two brides, sales, wedding, dj sales, wedding sales, online marketing, brides.com, weddingwire, the knot, DJ, sales meeting, referral, previous client referral, Mitch Taylor, Taylored SalesIf you're like me and involved in the wedding market you're likely to get leads from many different sources.  Some of them come and go and in fact one not that long ago sent me an email suggesting  “A New Way To Plan Your Wedding” and promising free custom quotes from local vendors in 24 hours.  I’m sure that there’s many of you who have received similar emails that says, “Your Name, these brides need your servi... [read more]
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The PARTY Principle – By Rob Johnson

August 1, 2018 by Mobile Beat Staff Writer
Weddings are the main source of income for most mobile DJs. I get that. But more and more entertainers are reaching out to me, trying to enhance their business or in some cases completely overhaul it. I don’t know if it is today’s brides or the thousands of “competitors” that have invaded the industry over the years. Believe it or not: You CAN make a great income outside of the actual wedding industry. PLAN WHAT YOU WANT TO DO Start with a plan on what types of things you want to do to supplement your income. You might want to increase your bottom line and you might want to completely revamp what you have been doing. I have had d... [read more]