Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Last week we've talked about the three possible service outcomes that may affect your reviews. In this post, we will see what we can do to avoid a bad review and help our business get more and better ones. STEP ONE: TEST THE WATERS Our first step after the wedding -no matter how well we think we did- is to get feedback from our clients, either by calling them or sending a small feedback/service evaluation form. If their feedback is not good, we have an excellent opportunity to fix things and make them right, before this ends up to our review... [read more]

Last week we discussed ways to share your story more effectively, and you may have been introduced to DJ/MC Toastmasters online.  Now we’re going to chat further about how you share in your sales process.When sitting down with a prospective client in the meeting or the lengthy phone call do you just dive into your presentation, spouting facts and figures with a fancy powerpoint?  Or are you more conversational in approach? Do you just discuss them or do you discuss you?   The sales meeting and time leading up to it is just like dating.  Think about it. When you’re getting to know someone you want to know his o... [read more]

I recently got to be a part of an AMAZING wedding celebration for Kristi and Andrew.  This wasn’t the wedding of a fancy venue or elaborate décor and flowers. The wedding venue was her Father’s trucking garage where he does oil changes on his 18 wheeler.  Kristi and Andrew’s family and friends all pitched in and completely transformed the space, turning it into a beautiful setting for their reception. That’s impressive…but what was more impressive was the fact that they wanted to celebrate with Kristi’s Mom…who has cancer.  Unfortunately, Kristi’s Mom passed away just six ... [read more]

Last week we talked about why sharing your story is important...this week we’ll begin to discuss how to do it effectively.  It’s imperative that you know HOW to SHARE your story effectively. Words are like balloons and the emotions that you want your audience to feel must be inserted via your intonation, cadence, tone and inflection.  If you are boring, using the same tone and same cadence throughout your audience will tire quickly and will tune you out. BOOM. One more person crossed OFF the list. Yet when you can use the basics of communication and speak educatedly with purpose and meaning…giving the words you choose d... [read more]

Why is it that you do what you do?  What motivates you? Whatever your focus is in the DJ world or life itself in general….WHY do you do what you do?  What was your initial purpose to get into this crazy DJ business? What’s your motive now? Is it the same or have you evolved (hopefully)? What’s YOUR story?  Does your client know your story?  Does your story SHARE your passion?  Do you think if your client knew your story would it endear you more to them?  Is your story on your website? Why or why not? If your story IS on your website (in a logical place where it can be found – think Sales Funnel)…is it jus... [read more]

It’s the turn of the year…and time for some, as Jason Jani would say, REAL TALK.  Good or bad, I wear my heart and my emotions on my sleeve. I at times find myself taking out frustration or anger on my wife and kids, even when I should really be mad at myself for the situation and not at them of course.  What I need to realize is that these are my own issues, that I may be upset with myself for something in a situation and that's what I'm upset about is my inability to handle it how it should be handled. If you're angry, you're going to attract other angry people. ... [read more]

Don’t miss this.  Working WITH is a completely different mindset shift.  It’s what positions you in an EXPERT advisor role in partnering with your potential client to create their outcome together.  It’s what shows you as the ONLY ONE who can get the job done for them if you follow the rest of the steps outlined in this book correctly.  WORKING FOR is what people have done for ages and leads to a commodity mind set. WORKING FOR becomes price competitive and the buyer thinks they can get whatever you offer somewhere else cheaper, faster and better.  WORKING WITH shows you are the BEST CHOICE for the job and some... [read more]

So this is Christmas. The time of year where we spend time with family, with friends, we reflect back on the past year. Did you enjoy it? Was it all you wanted it to be? We break bread, re-connect with loved ones and sing holiday songs. The one holiday song I HOPE you’re singing in your business is “Let it grow, Let it Grow, Let it GROW.” Did your business grow in 2018? If it didn’t, I strongly encourage you to get out to Mobile Beat Las Vegas this coming year. It’s when I feel stagnant in my business that I feel the need to surround myself with like minded individuals who are also seeking that spark, who want to ... [read more]

You research your potential, current and past clients the same way that they research you.  Google them - what shows up? Type their name in the search bar on Facebook - what do they use for their profile pic and their cover photo?  What mutual friends do you have? Do they have a Twitter account? Are they mentioned at all when you do a search there? Do they have a YouTube channel?  What are they blogging about? What are their passions? What does their website look like? Who’s in their circle on LinkedIn? Do you have any mutual connections there?   When they first show up to a meeting how are they dressed?  How are yo... [read more]

Do you like to be around many people on vacation or do you want to get away from it all in your own private paradise?  Do you want to take a cruise and sail around a few different islands or maybe go on a ski trip? Road tripping in the car or maybe see the United States or Europe in the observation car on a train? NUGGET:  Your client researches YOU just as much as YOU research for your next vacation spot. There are as many different types of vacations as there are types of clients.  When you go on vacation most times you research, research and research some more before you decide to spend your hard-earned dollars ... [read more]