Last week we discussed ways to share your story more effectively, and you may have been introduced to DJ/MC Toastmasters online.  Now we’re going to chat further about how you share in your sales process.When sitting down with a prospective client in the meeting or the lengthy phone call do you just dive into your presentation, spouting facts and figures with a fancy powerpoint?  Or are you more conversational in approach? Do you just discuss them or do you discuss you?   The sales meeting and time leading up to it is just like dating.  Think about it. When you’re getting to know someone you want to know his o... [read more]

I recently got to be a part of an AMAZING wedding celebration for Kristi and Andrew.  This wasn’t the wedding of a fancy venue or elaborate décor and flowers. The wedding venue was her Father’s trucking garage where he does oil changes on his 18 wheeler.  Kristi and Andrew’s family and friends all pitched in and completely transformed the space, turning it into a beautiful setting for their reception. That’s impressive…but what was more impressive was the fact that they wanted to celebrate with Kristi’s Mom…who has cancer.  Unfortunately, Kristi’s Mom passed away just six ... [read more]

Last week we talked about how to not project your views and how your ego was stopping you from doing just that.  What’s the one thing that can stop your ego? The mirror.  By taking a long look in the mirror and say “What could I do in this moment to not get upset?”  This is not a holier than thou thing. I do this and I need to get better at it. This is simply a self awareness check for me as well. Last night I spent put together a bed for my daughter to get her up and running in her room.  My wife was teasing me about the fact that I'm wrapped around my da... [read more]

Why is it that you do what you do?  What motivates you? Whatever your focus is in the DJ world or life itself in general….WHY do you do what you do?  What was your initial purpose to get into this crazy DJ business? What’s your motive now? Is it the same or have you evolved (hopefully)? What’s YOUR story?  Does your client know your story?  Does your story SHARE your passion?  Do you think if your client knew your story would it endear you more to them?  Is your story on your website? Why or why not? If your story IS on your website (in a logical place where it can be found – think Sales Funnel)…is it jus... [read more]

It’s the turn of the year…and time for some, as Jason Jani would say, REAL TALK.  Good or bad, I wear my heart and my emotions on my sleeve. I at times find myself taking out frustration or anger on my wife and kids, even when I should really be mad at myself for the situation and not at them of course.  What I need to realize is that these are my own issues, that I may be upset with myself for something in a situation and that's what I'm upset about is my inability to handle it how it should be handled. If you're angry, you're going to attract other angry people. ... [read more]

MOBILE BEAT #201 - DECEMBER 2018 DJ Psych 101 In this final issue of 2018, we take a look inside the minds of DJs and clients, with the hope that it will help you improve your performances, your business and personal relationships, and your bottom line. Best wishes for a peaceful and prosperous new year! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ DJ PSYCH 101 “Sports Psychology” for DJ Performance - Staci Nichols Dealing with Difficult Clients - Joe Bunn Holding on Too Tightly to Perfection - Matt Martindale Keeping Your Cool When It Matters Most - Kevin Freese Different Colored Shoppers - Vickie Musni Acting Tools DJs Can... [read more]

Don’t miss this.  Working WITH is a completely different mindset shift.  It’s what positions you in an EXPERT advisor role in partnering with your potential client to create their outcome together.  It’s what shows you as the ONLY ONE who can get the job done for them if you follow the rest of the steps outlined in this book correctly.  WORKING FOR is what people have done for ages and leads to a commodity mind set. WORKING FOR becomes price competitive and the buyer thinks they can get whatever you offer somewhere else cheaper, faster and better.  WORKING WITH shows you are the BEST CHOICE for the job and some... [read more]

Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Just a few days before leaving 2018 behind, you could pause for a few seconds and consider about yourself and those you aim to serve... ★Are they looking for You or just a DJ? ★Do they desire to do business with you or do they kind of "have to"? ★Do you care or are you just "interested in"? ★Are you "You" or someone else's copycat? ★Are you "your Worth" or "your Cost"? ★Are you an investment or an expense? ★Are you the entertainer or the guy managing their playlist? ★Are you a "perfect match... [read more]

Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. I love watching my DJ friends posting photos & videos on Facebook and Instagram. Seeing them succeed, raising the bar and being creative is something that really excites me. Thing is, there is too much noise out there so what can you do to stand out? For all of you posting your outstanding work on social media, I have some tips to share. Who is it for - What is it for - What success looks like? Every post we do on our business profiles should have 3 things. 1. A specific recipient (Who is it for) ... [read more]

Last week we talked about trajectories in business and ran a comparison to driving around aimlessly in your car with no direction vs. going to the source (Google Maps) and getting direction for where you want to be. It’s the same in your business. What source are you going to?   First off, seek advice from those you trust and from those who have been where you want to go. Ideally, you’re looking for a coach. You can keep forging ahead on your own, but in order to maximize your time it’s better to have guidance from who can point you in the right direction. A mentor or a coach can save you strife from ways that they ... [read more]