Personal Development

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Pleasure Pain and Purpose Part 3

February 15, 2018 by Mitch Taylor
Big Daddy’s advice to us all is NOT to focus on the news.  The world sucks and he weeps for the future.  In our personal lives every day is a GIFT…you are blessed with what you have in this life.  It’s simply a CHOICE you make.  You can’t live your life negatively you must live your life POSITIVELY.  Live life for TODAY.  No one is promised tomorrow.  He believes fully that he was put on this earth to make people’s lives easier and to bring smiles to their faces.  He’s a friend to many and he’s an inspiration to people in his life.   If you ever have a chance to see Jeffrey live, do it. He pulls NO pu... [read more]
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Representation Industry Mitch Taylor

Representation Starts With You Part Two

February 13, 2018 by Mitch Taylor
Representation Industry Mitch TaylorHere's Part 2 of our Representation series.  I just got hired last night to do an event coming up with a referral from a local photographer. Sure I could sit back and wait for referrals to come to me from an association, or hope another DJ is referring me, but that’s just wishing.  You have to take action to represent yourself first.  Keep the relationships open with your fellow event pros, find out how you can work together again and fit into their client’s budgets.   Represent yourself in the media.  If your local paper has a wedding flyer, write an article for it.  Write for a local... [read more]
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Pleasure Pain and Purpose Part 2

February 8, 2018 by Mitch Taylor
Pleasure, Pain and Purpose Part 2  The same is true about you in your daily life.  What do you focus on? The French mathematician Rene Descartes said “I think; therefore I am.”  If you surround yourself with positive thoughts, people and emotions you will live a positive life.  Of course the reverse is true as well.  One can be thrown TONS of obstacles in life.  My good friend Sean “Big Daddy” McKee has dealt with bouts of cancer for quite some time now…undergoing countless treatments and yet he has never given up.  Not only has he never given up…he’s maintained a work schedule that even self-proclaime... [read more]
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You’re Quite The Talker Part 1

January 25, 2018 by Mitch Taylor
[caption id="attachment_112436" align="alignright" width="239"] Charlie "Tremendous" Jones[/caption] You're Quite The Talker Part 1 "You're quite the talker" the man said next to me.  I had just finished wrapping up a phone call with my friend Marcello Pedalino when I heard this gentleman's gruff voice.  I turned to him as my eyes scanned over his tall lanky frame with silver white hair.  I said "Yeah...sorry about that" realizing that the man had probably heard every bit of my conversation in the airport chairs waiting to board the plane.   He asked me "What do you do for a living?" and I told him that I was a Master Of Ceremonie... [read more]
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How Can I Help You Part Three

January 18, 2018 by Mitch Taylor
This week we wrap up our series of How Can I Help You? YOU Yes, ultimately this is about the most important person in the world...YOU.  When you ask the question...how can I help you? - You is in terms of your potential client.  Let's make them both a WIN-WIN.  Early on in my sales career I read a great book called The Closers by Ben Gay III (Yes...that's his name).  The last two words of that book have stayed with me in my sales career and teachings ever since.  What are the last two words?  Sum Tertius.  Sum Tertius is Latin for "I am third".  Regardless of how you feel about religion (and I don't discuss politics or re... [read more]
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Trust The Process Part 1

January 16, 2018 by Mitch Taylor
Trust The Process Part 1 What's your process?  I’m not talking about the sales process this time.  I’m speaking about your planning process, which involves once a client is booked until you perform their event.  Are you missing opportunities for referrals?   If you’re not touching base with your clients at least once every thirty days you’re missing opportunities for referrals and sales before you even perform their event. Not only should you be laying out your process from a follow-up standpoint with email, but what about social media?  Do you have a marketing calendar setup to garner eyeballs, grow and extend relat... [read more]
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How Can I Help You (Part Two)

January 11, 2018 by Mitch Taylor
We continue now with the 2nd part of our series - How Can I Help You? Boy, has Mr. Jeffrey Gitomer schooled me on this! Who's the MOST important person in the sales process? Your customer, right?  WRONG. Let's say you and your client were on a deserted island and one of you has to die first... who's it going to be... you or the client?  That's right... the client.  So now we've established that "I" or in this case "you" are the MOST IMPORTANT person in the equation. What are you doing currently to make YOU a better YOU?  What are you doing to IMPROVE your sales skills? Your client relationships. When was the last time you sent them a "thank you" note?   read more]
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It Never Stops

January 9, 2018 by Mitch Taylor
It Never Stops Life never stops.  Your sales cycle should be the same way.  Sell when you perform and perform when you sell is a great quote from one of my sales mentors, Jorge Lopez.  Jorge is an amazing resource on sales and that’s exactly what you have to be to your client’s at the start of the sales cycle, you must be a resource.  Just yesterday I got an email from a client who needs to move her planning appointment and then she also wants to get my opinion on the timeline.  What did she say afterwards?  She thanked me for helping her and being more than she expected. How can you be a resource to your clients?  First, ... [read more]
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How Can I Help You Part 1

January 4, 2018 by Mitch Taylor
How can I help you? It's a throwaway phrase in our society BUT if said with purpose, meaning and sincerity…it can put you on the path to the sale.  This article is a 3 part series designed to help you break down this phrase to your benefit. I posted this in our online FB group Sales For Event Pros and as expected it fostered some discussion.  What I really believe is that this phrase (and frankly almost every step of the sales process) needs a dissection to truly understand the meaning.  This is a time for self-inflection...NOT a time to think "Oh well I do that..."   Let's examine the full question and breakdown each word s... [read more]
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Luck Is The Residue Of Hard Work

January 2, 2018 by Mitch Taylor
Luck Is The Residue Of Hard Work – Branch Rickey I first heard the above quote from Mike Walter during one of his amazing seminars.  The reality is you have to ask and be honest with yourself “Are you doing the hard work necessary?”  Are you creating your own luck?  Many people complain they are unlucky or they have no luck when in reality, you need to look in the mirror.  Are you CREATING your own luck? When was the last time you actually read a book on marketing, sales or any subject you were looking to improve in and ACTUALLY went back and DID the work the book suggested?  Be honest with yourself.  How many times h... [read more]