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Rusty Details Part 2

November 12, 2019 by Mitch Taylor
So how did everything end up after my faux pas the day before at the ceremony?  After the ceremony was over the next day, I was complimented by the Step Father of the bride, by the Father of the Groom, and by the Mother of the Bride after the ceremony about what a wonderful job I did serving as their Officiant.    Here’s the rub.  We’re not always perfect.  No one is. The key thing to note is to take a moment and stop to smell the roses if you will, stop and enjoy life for a minute.  Center yourself around your purpose, your calling and why it is that you do what you do. Some people think our lives are just party-fil... [read more]
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Rusty Details Part 1

November 5, 2019 by Mitch Taylor
The devil is in the details...or sometimes the rusty details if you will.  What do I mean by that….rusty details? Have you ever come back into the thick of event season after a short break and sometimes you find yourself slip back into rote?  Doing the same thing that you’ve always done. If you’re honest with yourself...I bet you have. This happened to me recently and I thought I would share the experience with you here.  I got to a rehearsal after a short break from the season last year and I go into rote. What’s rote? Rote, according to Dictionary.com, is the mechanical or habitual repetition of something to be lear... [read more]
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MOBILE BEAT #209 – ONLINE NOW

August 31, 2019 by Dan Walsh
Comparison / Contrast for DJs Way back when, as a freshman in college, my first writing prof introduced me to the wonders of the "comparison/contrast" essay: It's where you take a look at the similarities and/or differences between two things or subjects as a way to express some interesting truth about them. This Mobile Beat issue, which I originally thought would be a bunch of unrelated articles, actually offers a pretty good helping of comparisons and contrasts: competition/teamwork, cutting-edge quick mixing/crowd-pleasing classic song lists, how to build company culture/how NOT to build company culture, and so on. We even profile a solo operator... [read more]
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3 Must Do’s For Video Marketing Part 2

August 27, 2019 by Mitch Taylor
This week we finish off our article of 3 Must Do's for Video Marketing.  Here's #2. Be Presentable - Dirty little secret in the DJ world is attractiveness.  No one wants to have a slovenly looking person on a microphone in front of their family and friends or sweating profusely behind turntables when you’re just standing there.  Everything about you from your clothes to your hair to your setup speaks. Be sure it’s conveying the right message. The Length.  Don’t go for long shots that last for :05 or more.  Don’t go for videos that are over 2:00. Keep it short so that your clients will view it.  ... [read more]
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3 Must Do’s For Video Marketing Part 1

August 20, 2019 by Mitch Taylor
Not that long ago I found myself in Times Square at the M & M Candy Store.  I was awestruck at how many items were in that store that were branded with the M & M logo and what they had created out of their brand.  There were mugs, hats, keychains, candy dispensers (OF COURSE!), you name it. I began to think about branding and marketing on a deeper level.  M & M candies are just a bite sized piece of chocolate. You put it in your mouth, you savor that taste of chocolate and it’s gone in mere seconds.  What we provide as DJs, as Master of Ceremonies, as Event Professionals are memories. Those memories l... [read more]
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Be Flexible Part 2

August 13, 2019 by Mitch Taylor
We continue this week with the follow up to Be Flexible.  One time I showed up at an event to perform a speaking engagement and we were moved to a completely different room, it snowed the night before so everyone coming in for the event was delayed due to the weather and traffic.  I quickly realized that we would NOT be starting on time and that we’d just have to roll with it. If I had stayed in my head regarding everything working against me then I wouldn’t be able to live in the moment and truly deliver my presentation and content for that audience.   What’s a key for living in the moment and practicing patience?  Bei... [read more]
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Be Flexible

August 6, 2019 by Mitch Taylor
As a professional speaker, you work with organizations and companies of all types.  Some who have everything together and some who DON’T always have it all together. It’s no different when we do an event.  Sometimes things can get a little flustered. Sometimes the couple is late for arrival for their grand entrance, maybe the photographer takes too long for sunset photos and you’re stuck behind schedule for their first dance. You become frustrated and get SO UPSET about it.  You curse the name of the photographer, say the couple doesn’t care about their event and that everyone is conspiring against you.     ST... [read more]
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Taffer’s Teachings Part 1

August 1, 2019 by Mitch Taylor
Taffer’s Teachings: The Five Musts Part 1 I’ve been an avid “Bar Rescue” fan for quite some time. I had the pleasure of meeting the man behind the show when we both spoke at MBLV20 in Las Vegas a few years back. My wife knows how much of a BIG fan I am of the show, so she bought me Jon’s book “Raise The Bar” for Christmas this past year. Upon arrival in Vegas, I was bummed that in my haste of packing for the trip I forgot the book at home so I wasn’t able to get a signed copy. The “yelling” he employs on the TV show isn’t just frustration or anger…there’s a method to his madness that becomes more... [read more]
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Share Your Heart Part 4

June 20, 2019 by Mitch Taylor
Last week we covered the "A" letter of the acronym H.E.A.R.T., with the “H” standing for Hugs, the “E” standing for Emotion, and the “A” standing for Attitude. We continue today with the final 2 letters of the acronym, Reality and Thoughtful and a final Thought. Reality Kenny Chesney said it best “Reality, yeah, sometimes life ain’t all that it’s cracked up to be.  So let’s take a chance and live this fantasy. ‘Cause everybody needs to break free from reality.”  OK so maybe I’m in a bit of the island spirit here right now but this is a truth in mundane, everyday life as well.  Reality can somet... [read more]
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Make Eye Contact Part 3

May 2, 2019 by Mitch Taylor
Many of us came from a radio background, and frankly many DJs are still that throaty toolbag who isn’t speaking in their real voice to their clients.  No one wants to do business with something or someone who is phony. Be who you are. You’re human and your audience will relate to real world situations that you share with them. Your audience will connect with you more because what you are saying is REAL.  You’re not a made up character using a fake voice and persona. Make eye contact to ensure that you make a real connection with each member of your audience, especially if it’s an audience of one. ACTION STEPS:  The... [read more]