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MOBILE BEAT #209 – ONLINE NOW

August 31, 2019 by Dan Walsh
Comparison / Contrast for DJs Way back when, as a freshman in college, my first writing prof introduced me to the wonders of the "comparison/contrast" essay: It's where you take a look at the similarities and/or differences between two things or subjects as a way to express some interesting truth about them. This Mobile Beat issue, which I originally thought would be a bunch of unrelated articles, actually offers a pretty good helping of comparisons and contrasts: competition/teamwork, cutting-edge quick mixing/crowd-pleasing classic song lists, how to build company culture/how NOT to build company culture, and so on. We even profile a solo operator... [read more]
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3 Must Do’s For Video Marketing Part 2

August 27, 2019 by Mitch Taylor
This week we finish off our article of 3 Must Do's for Video Marketing.  Here's #2. Be Presentable - Dirty little secret in the DJ world is attractiveness.  No one wants to have a slovenly looking person on a microphone in front of their family and friends or sweating profusely behind turntables when you’re just standing there.  Everything about you from your clothes to your hair to your setup speaks. Be sure it’s conveying the right message. The Length.  Don’t go for long shots that last for :05 or more.  Don’t go for videos that are over 2:00. Keep it short so that your clients will view it.  ... [read more]
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3 Must Do’s For Video Marketing Part 1

August 20, 2019 by Mitch Taylor
Not that long ago I found myself in Times Square at the M & M Candy Store.  I was awestruck at how many items were in that store that were branded with the M & M logo and what they had created out of their brand.  There were mugs, hats, keychains, candy dispensers (OF COURSE!), you name it. I began to think about branding and marketing on a deeper level.  M & M candies are just a bite sized piece of chocolate. You put it in your mouth, you savor that taste of chocolate and it’s gone in mere seconds.  What we provide as DJs, as Master of Ceremonies, as Event Professionals are memories. Those memories l... [read more]
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Be Flexible Part 2

August 13, 2019 by Mitch Taylor
We continue this week with the follow up to Be Flexible.  One time I showed up at an event to perform a speaking engagement and we were moved to a completely different room, it snowed the night before so everyone coming in for the event was delayed due to the weather and traffic.  I quickly realized that we would NOT be starting on time and that we’d just have to roll with it. If I had stayed in my head regarding everything working against me then I wouldn’t be able to live in the moment and truly deliver my presentation and content for that audience.   What’s a key for living in the moment and practicing patience?  Bei... [read more]
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Be Flexible

August 6, 2019 by Mitch Taylor
As a professional speaker, you work with organizations and companies of all types.  Some who have everything together and some who DON’T always have it all together. It’s no different when we do an event.  Sometimes things can get a little flustered. Sometimes the couple is late for arrival for their grand entrance, maybe the photographer takes too long for sunset photos and you’re stuck behind schedule for their first dance. You become frustrated and get SO UPSET about it.  You curse the name of the photographer, say the couple doesn’t care about their event and that everyone is conspiring against you.     ST... [read more]
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Taffer’s Teachings Part 1

August 1, 2019 by Mitch Taylor
Taffer’s Teachings: The Five Musts Part 1 I’ve been an avid “Bar Rescue” fan for quite some time. I had the pleasure of meeting the man behind the show when we both spoke at MBLV20 in Las Vegas a few years back. My wife knows how much of a BIG fan I am of the show, so she bought me Jon’s book “Raise The Bar” for Christmas this past year. Upon arrival in Vegas, I was bummed that in my haste of packing for the trip I forgot the book at home so I wasn’t able to get a signed copy. The “yelling” he employs on the TV show isn’t just frustration or anger…there’s a method to his madness that becomes more... [read more]
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Share Your Heart Part 4

June 20, 2019 by Mitch Taylor
Last week we covered the "A" letter of the acronym H.E.A.R.T., with the “H” standing for Hugs, the “E” standing for Emotion, and the “A” standing for Attitude. We continue today with the final 2 letters of the acronym, Reality and Thoughtful and a final Thought. Reality Kenny Chesney said it best “Reality, yeah, sometimes life ain’t all that it’s cracked up to be.  So let’s take a chance and live this fantasy. ‘Cause everybody needs to break free from reality.”  OK so maybe I’m in a bit of the island spirit here right now but this is a truth in mundane, everyday life as well.  Reality can somet... [read more]
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Make Eye Contact Part 3

May 2, 2019 by Mitch Taylor
Many of us came from a radio background, and frankly many DJs are still that throaty toolbag who isn’t speaking in their real voice to their clients.  No one wants to do business with something or someone who is phony. Be who you are. You’re human and your audience will relate to real world situations that you share with them. Your audience will connect with you more because what you are saying is REAL.  You’re not a made up character using a fake voice and persona. Make eye contact to ensure that you make a real connection with each member of your audience, especially if it’s an audience of one. ACTION STEPS:  The... [read more]
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How Are You Being Fed Part 3

April 30, 2019 by Mitch Taylor
What are you listening to?  What are you absorbing? Having a positive affirmation each day can help you begin each day in a positive manner and things are what you are absorbing from inanimate objects. And specifically I'm talking about the podcast you listen to the shows you watch the books, you read the things that you absorb every day.  I began my seminar Creative Consultations at Mobile Beat 2011 with a video of a young girl showing off her positive mantras in front of her sink from a viral video back then. Before you watch the news or pick up that magazine, ask yourself “Is that a positive influence on my life?” How... [read more]
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Make Eye Contact Part 2

April 25, 2019 by Mitch Taylor
Here’s an etiquette tip.  During a recent workshop I had the pleasure of conducting I went around the room of seated attendees and introduced myself.  I made it a point to specifically greet them by name, smile, look them in the eye and then outstretched my hand to touch both internally and externally the person I was trying to connect with.  NOT ONE of the workshop attendees stood up to shake my hand. Proper etiquette states that when someone introduces himself or herself to you and you are seated and they are standing that you stand up, look them in the eyes and extend your hand and with a firm but warm handshake to make ... [read more]