Performing

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What’s Your IQ Part 2

March 14, 2019 by Mitch Taylor
This week we continue with “What’s Your IQ?, Part 2”.  For example: We offer our clients planning meetings. OK that’s great.  What’s the intriguing question here? If you’re a single op and you meet with your couples in advance or are a multi talent company that meets with their couples your intriguing question could be this.  Wouldn’t you like to know whom you are handing a live microphone to in front of all of your friends and family? That question will have the person stop and think about that. It positions them there at their event…imagining someone on the microphone and now they will also think back to events... [read more]
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Setting The Stage Part 1

March 5, 2019 by Mitch Taylor
Setting The Stage in almost any scenario is so important, but especially in the sales world.  This article will help you set the stage in your favor and give you some tips on how to do it more effectively. I first learned of this concept in the book “The Ultimate Sales Machine” by Chet Holmes.  In this book Chet talks about the Threshold Effect. The Threshold Effect states that whenever you walk into a space and meet someone for the first time, you or they are making 11 different assumptions about you or your space, such as “What kind of money do they make?”, “What kind of car do they drive?”  “Are you afflu... [read more]
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How To Handle Last Minute Changes Part 4

February 26, 2019 by Mitch Taylor
We wrap up our month long article discussing two of the most common last minute changes and how to handle them.  What do you do if the party gets out of hand...if a guest or two gets a little bit rowdy? I had this happen recently with two younger gentlemen (I’m not sure if they were of true drinking age or not) where they got a little out of hand and began crashing into the head table and I see it literally starting to topple.  Two of the ushers stepped in along with the Groom and handled the situation. Have you had that kind of discussion with your clients? Finally, what are your Plan B’s and Plan C’s if... [read more]
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How To Handle Last Minute Changes Part 3

February 19, 2019 by Mitch Taylor
When dealing with last minute changes, the best thing you can do is to handle as much of the discussion surrounding who is the ultimate decision maker in advance if at all possible.  Most conflicts on event day are completely preventable if you are prepared ahead of time and have prepared your client’s mindset ahead of time. Let’s look at a couple of other scenarios where you may have last minute changes and how to handle them.   What do you do if the Event Planner changes things on you last minute?  First off, do they have approval from your mutual client? This again speaks to a previous conversation you... [read more]
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How To Handle Last Minute Changes Part 2

February 12, 2019 by Mitch Taylor
Last week we discussed emotions running high and the psychology and preparation that goes into handling last minute changes.  This week we’ll expand on the topic at hand a bit more, and discuss WHAT you need to do. Knowing that you’ve done your preparation and understand the psychology of the event and how it impacts your clients lives, up next is managing expectations.  You of course want to expect that they will have a great event. The key is to under promise and over deliver in your client’s eyes. Don’t promise them the sun, moon and stars and only deliver the basics.  As Ray Davies of the Kink... [read more]
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What’s Your Legacy Part 2

February 7, 2019 by Mitch Taylor
What's Your Legacy?  We continue where we left off last week.  I share this with you to hopefully inspire you.  To realize that your next event is NOT just another gig.  It’s NOT playing just another song. Your job is NOT just about playing music and making announcements.  It’s about impacting people’s memories. Moving people emotionally. Changing lives for the better. Giving a Grandfather a moment; to share with his granddaughter and flash that knowing smile of his life’s work left behind.  Creating a memory for a Mother who is in the middle of her life’s work. She can see from both sides of the hourglass i... [read more]
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How To Handle Last Minute Changes Part 1

February 5, 2019 by Mitch Taylor
How To Handle Last Minute Changes?   Every client has last minute changes it seems.  It doesn’t matter if it’s a kids birthday party or a large wedding reception, they happen and sometimes happen often.  For some of us, (yours truly included), it can drive you CRAZY. How do you deal with a client who seems to ALWAYS be changing their mind?   You must have preparation going in.  You need to have everything laid out in your head of what to do. Not only in your head, but on paper too.  Do you write a script? Do you rehearse before your event, or are you practicing at the event itself? You may... [read more]
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MOBILE BEAT #202 – JANUARY 2019

February 2, 2019 by Dan Walsh
MOBILE BEAT #202 - JANUARY 2019 Get It Started Well, here we are at the beginning of a brand new year. Seems like an appropriate time to look at the idea of "getting started." In this issue you'll find: - Key things for beginning DJs to think about - What first-time Mobile Beat Las Vegas attendees need to know - How beginning with thorough music preparation helped a DJ truly rock a major event - A look at new vehicles for mobiles - because you have to get there first - An insightful analysis of audience dance floor behavior So...let's get this party started! ~ Dan Walsh, Editor-in-Chief ( PS: Yes, I appreciate the irony of an issu... [read more]
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Sharing Is Caring Part 2

January 10, 2019 by Mitch Taylor
Last week we talked about why sharing your story is important...this week we’ll begin to discuss how to do it effectively.  It’s imperative that you know HOW to SHARE your story effectively. Words are like balloons and the emotions that you want your audience to feel must be inserted via your intonation, cadence, tone and inflection.  If you are boring, using the same tone and same cadence throughout your audience will tire quickly and will tune you out. BOOM. One more person crossed OFF the list. Yet when you can use the basics of communication and speak educatedly with purpose and meaning…giving the words you choose d... [read more]
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Sharing Is Caring Part 1

January 3, 2019 by Mitch Taylor
Why is it that you do what you do?  What motivates you? Whatever your focus is in the DJ world or life itself in general….WHY do you do what you do?  What was your initial purpose to get into this crazy DJ business? What’s your motive now? Is it the same or have you evolved (hopefully)? What’s YOUR story?  Does your client know your story?  Does your story SHARE your passion?  Do you think if your client knew your story would it endear you more to them?  Is your story on your website? Why or why not? If your story IS on your website (in a logical place where it can be found – think Sales Funnel)…is it jus... [read more]