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Sharing Is Caring Part 2

January 10, 2019 by Mitch Taylor
Last week we talked about why sharing your story is important...this week we’ll begin to discuss how to do it effectively.  It’s imperative that you know HOW to SHARE your story effectively. Words are like balloons and the emotions that you want your audience to feel must be inserted via your intonation, cadence, tone and inflection.  If you are boring, using the same tone and same cadence throughout your audience will tire quickly and will tune you out. BOOM. One more person crossed OFF the list. Yet when you can use the basics of communication and speak educatedly with purpose and meaning…giving the words you choose d... [read more]
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Sharing Is Caring Part 1

January 3, 2019 by Mitch Taylor
Why is it that you do what you do?  What motivates you? Whatever your focus is in the DJ world or life itself in general….WHY do you do what you do?  What was your initial purpose to get into this crazy DJ business? What’s your motive now? Is it the same or have you evolved (hopefully)? What’s YOUR story?  Does your client know your story?  Does your story SHARE your passion?  Do you think if your client knew your story would it endear you more to them?  Is your story on your website? Why or why not? If your story IS on your website (in a logical place where it can be found – think Sales Funnel)…is it jus... [read more]
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MOBILE BEAT #201 – DECEMBER 2018

December 31, 2018 by Dan Walsh
MOBILE BEAT #201 - DECEMBER 2018 DJ Psych 101 In this final issue of 2018, we take a look inside the minds of DJs and clients, with the hope that it will help you improve your performances, your business and personal relationships, and your bottom line. Best wishes for a peaceful and prosperous new year! ~ Dan Walsh, Editor-in-Chief ~~~~~~~~~~~~~~~~~~~~~~ DJ PSYCH 101 “Sports Psychology” for DJ Performance - Staci Nichols Dealing with Difficult Clients - Joe Bunn Holding on Too Tightly to Perfection - Matt Martindale Keeping Your Cool When It Matters Most - Kevin Freese Different Colored Shoppers - Vickie Musni Acting Tools DJs Can... [read more]
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MILESTONE: MOBILE BEAT #200

December 1, 2018 by Dan Walsh
MOBILE BEAT #200 - NOVEMBER 2018 This Is How WE Do It: Events from All Over Inside this milestone 200th issue of Mobile Beat you'll find a helpful collection of ideas, advice and observations on the topic of multicultural or intercultural or ethnic wedding receptions. We've packed a lot of practical tips into this one, so take a close look to see if there's something you can use in service of your next client looking to celebrate their heritage. We also profile DJ Whit Taylor, who has blazed her own unique path as a leading DJ in the Middle Eastern party capital of Doha, Qatar. And back in North America, Kevin Freese takes a virtual "road trip" a... [read more]
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how to handle a bad review

How To Handle A Bad Review Part 2

November 20, 2018 by Mitch Taylor
how to handle a bad reviewThis week we’re covering specifically what I should have done differently from a bad review I received in the past about an employee. I should have listened before I spoke. I got one side of the story and did my own research and went off half cocked on the client when I should have just calmly invited them into the office to have a conversation about things in a peaceful way after both parties had calmed down. My team member had her side, the bride and groom had their side of the story, and the truth of it all lied somewhere in the middle. I didn’t give an option for the real truth to come out, and it became a ... [read more]
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how to handle a bad review

How To Handle A Bad Review

November 13, 2018 by Mitch Taylor
how to handle a bad reviewHow To Handle A Bad Review People say the best teacher is experience. This is true, and especially true for dealing with a bad review. I think if you’ve been in business for any length of time you’re bound to have one or two. It’s not about getting one although there’s something to be said for the level of preparation one can take to avoid a bad review. It’s about how you respond to it both publicly and privately. I’ve had a bad review of an employee before and I wouldn’t say that I handled it in the best way possible. Now hindsight is always 20/20, and I certainly would have handled it differently.... [read more]
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MOBILE BEAT #199 – OCTOBER 2018

November 2, 2018 by Dan Walsh
MOBILE BEAT #199 - OCTOBER 2018 What's In Your Toolbox? So, my nightmare is over... OK, that may be an overly dramatic way of saying that this issue is out AFTER Halloween due to difficult circumstances for this one-man magazine production team. It's no reflection on my great freelance writers, who work very hard to hit the deadlines I give them and do their best to make my job of editing a lot easier than it could be. If only I had a personal clone or two in MY toolbox... In this issue, some of those writers answer the cover question, with either actual physical implements or tools of the more metaphorical kind. I'm sure that, despite its tardi... [read more]
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Tips To Grow On Part 3

October 25, 2018 by Mitch Taylor
We continue with the 3rd installment of Tips To Grow On. I would go to school during the day....run sales routes two days a week for WGUY-FM and then fill in overnights and take up weekend part time on air shifts for WWFX-FM.  After graduation the hard work as a college student paid off in landing a FULL TIME 6p-12a night shift on 105.7 WHMX Hot Mix 106 making the grand total of $200.00 per week salary in 1994.  I'll never forget my take home pay from that job for as long as I live. $143.57 per week. My roommate at the time had a extremely small DJ system and we would go out and play local events and called ourselves Wild Aces Product... [read more]
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Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored Sales

Finite To Infinite

October 16, 2018 by Mitch Taylor
Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored SalesLast week’s article we dug deeper in regards to how music can move people emotionally and how that can be used for maximum impact at your events.  Now let’s get into a little nitty gritty for application. For example, when you're transitioning out of dinner and into dancing, play a beat. Use sing along songs that aren't necessarily danceable, but they're definitely moving the party forward in the night. If you have a younger demographic couple you might be dropping some early 2000s like Maria Maria or Hey Soul Sister or something similar. Play songs that are g... [read more]
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Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored Sales

Finite Part 2

October 9, 2018 by Mitch Taylor
Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored SalesLast week we talked about how the time you have at an event to affect a client and their guests with music is finite.  Now your clients may or may not care about the choices you play for music but I can assure you this, at least a few people on their guest list in your audience do.  It’s been said before and it’s a true statement. If you’re not booking at least one event on average per event you do, it’s time to step up your game on the performance side.  On this, one of the more jubilant days of someone’s life, do you want to evoke not so good memories? ... [read more]