How To Handle Last Minute Changes?   Every client has last minute changes it seems.  It doesn’t matter if it’s a kids birthday party or a large wedding reception, they happen and sometimes happen often.  For some of us, (yours truly included), it can drive you CRAZY. How do you deal with a client who seems to ALWAYS be changing their mind?   You must have preparation going in.  You need to have everything laid out in your head of what to do. Not only in your head, but on paper too.  Do you write a script? Do you rehearse before your event, or are you practicing at the event itself? You may... [read more]

You research your potential, current and past clients the same way that they research you.  Google them - what shows up? Type their name in the search bar on Facebook - what do they use for their profile pic and their cover photo?  What mutual friends do you have? Do they have a Twitter account? Are they mentioned at all when you do a search there? Do they have a YouTube channel?  What are they blogging about? What are their passions? What does their website look like? Who’s in their circle on LinkedIn? Do you have any mutual connections there?   When they first show up to a meeting how are they dressed?  How are yo... [read more]

Research Your Client I hear the sounds of the waves crashing as my skin is bronzing (or is that burning) in the hot rays of the Caribbean sun.  My body lays here on top of the beach towel and chair from the hotel property…tired from the 10 hour trip it took to arrive in this island paradise…exhausted from the amount of work I’ve put in to my year and my career up to this point.  I NEED to relax and ENJOY this seaside getaway. We’ve spent MONTHS planning this vacation, researching on various websites, checking out TripAdvisor reviews for the various properties we were considering, pouring over flights until we fou... [read more]

Study Entertainment Studying entertainment is so important. That being said, DON’T study other DJs.  Study experts at their craft who are on higher planes, if you will, of the entertainment world.  Study touring acts.   One of the biggest influences I had on my life as a professional DJ was seeing the interaction of artists such as Brad Paisley and Garth Brooks with their crowds and how they use video in their performances of today.  Both of these artists started out in the 90s, and haven’t stayed complacent in their presentation.  They’ve evolved with video, interaction and staying relevant in their marketing. ... [read more]

The SpeedQuizzing system has changed the way people today approach quiz events….Gone is the slow pace. Gone is the cheating (that has undermined the integrity of pen and paper pub quizzes for many years) and the days where quiz contestants actually have to mark each others question sheets is thankfully also now a thing of […] To access this post, you must purchase Digital Plus. ... [read more]

This presentation and the discussions that follow come from the daily phone calls and e-mails that DJs get asking for us to donate our time, equipment and talent to Non–Profitevents. I have turned those daily phone calls into a lucrative division of my company. I will reveal how I am answering the question and taking […] To access this post, you must purchase Digital Plus. ... [read more]

Kid’s entertainment for ages 3 to 7 years old is fast becoming a more popular way to increase revenue. Join Rob Peters as he introduces you to a Bubble Parties…a concept that has helped DJs throughout the United Statesmake more money! The Bubble Parties Business Program can add additional revenue to your existing DJ business. […] To access this post, you must purchase Digital Plus. ... [read more]

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Howard Wallach of A-Z Entertainment Ltd., is known within the Jewish communities of Chicago as one of the most talented Mitzvah production companies in the area. Howard will go through the different levels of mitzvahs that work in different markets across the country including full production events like he does in his area. Mobile DJ […] To access this post, you must purchase Digital Plus. ... [read more]

1. This game will help you rock networking events and make you a ton on referrals. 2. This game will help you book a ton of family corporate events. 3. This water game will help you book a ton of week day kids and church events. 3.5 will make you a superstar at charity fundraisers […] To access this post, you must purchase Digital Plus. ... [read more]