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Solving Problems Is Priceless Part 1

March 19, 2019 by Mitch Taylor
Don't worry about money - solving problems is priceless. Recently I read a book called The Subtle Art Of Not Giving A F*ck - by Mark Manson.  While the title certainly is controversial, it does provide some great insight into how to truly get happy about your life. Happiness comes for many people by solving problems.   This absolutely relates to our industry.  What makes you happy? Many business owners (present company included) think “Gosh...if only I had maybe a little more money, all my business problems would be solved, and I’d be happy.”  Yeah...sometimes money can be a quick fix, but money may truly just be a ... [read more]
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How Can I Help You Part 3

February 28, 2019 by Mitch Taylor
We finish up our 3 part series with the last 2 words broken down in the phrase How Can I Help You? HELP Help!  I need somebody....Help!  Not just anybody....Help! The Beatles said it best!  Helping is what sales is ALL about. Your potential client has a problem.  They need whatever it is that you offer. They feel YOU might be the best fit for that problem (otherwise WHY would they have contacted you???)  Hey...AT LEAST they gave you a call or an email, right?! Approach them from the mindset of HELPING them with whatever their problem is. The "asking of the price" is more often than not a smokescreen because they don't... [read more]
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How Can I Help You Part 2

February 21, 2019 by Mitch Taylor
We continue this week from last week's article with the next two words broken down in the phrase "How can I help you?" CAN?   Can by definition means "be able to or be permitted to".  I think back to the book "The Little Engine That Could" "I think I can...I think I can...I think I can"  Do you have that can-do attitude? CAN gets to the heart of your attitude and if you are in the right frame of mind at present to take care of that client.  Now answer the questiondo you WANT to? Just because you CAN doesn't mean you WANT. Is this a client that you WANT to work with? I Boy has Mr. Jeffrey Gitomer schooled me on t... [read more]
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How Can I Help You Part 1

February 14, 2019 by Mitch Taylor
How can I help you? It's a throwaway phrase in our society BUT if said with purpose, meaning and sincerity…it can put you on the path to the sale. I posted this in our online FB group Sales For Event Pros and as expected it fostered some discussion.  What I really believe is that this phrase (and frankly almost every step of the sales process) needs a dissection to truly understand the meaning.  This is a time for self-inflection...NOT a time to think "Oh well I do that..." Let's examine the full question and breakdown each word so we have a better understanding of how we can use this effectively in the future...and N... [read more]
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So This Is Christmas

December 25, 2018 by Mitch Taylor
So this is Christmas. The time of year where we spend time with family, with friends, we reflect back on the past year. Did you enjoy it? Was it all you wanted it to be? We break bread, re-connect with loved ones and sing holiday songs. The one holiday song I HOPE you’re singing in your business is “Let it grow, Let it Grow, Let it GROW.” Did your business grow in 2018? If it didn’t, I strongly encourage you to get out to Mobile Beat Las Vegas this coming year. It’s when I feel stagnant in my business that I feel the need to surround myself with like minded individuals who are also seeking that spark, who want to ... [read more]
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DJs Should Be “The Most Wonderful Time Of The Year”

December 22, 2018 by Christos Nikas
Hey Mr. DJ, A huge welcome and thanx for being here. You are amazing. Just a few days before leaving 2018 behind, you could pause for a few seconds and consider about yourself and those you aim to serve... ★Are they looking for You or just a DJ? ★Do they desire to do business with you or do they kind of "have to"? ★Do you care or are you just "interested in"? ★Are you "You" or someone else's copycat? ★Are you "your Worth" or "your Cost"? ★Are you an investment or an expense? ★Are you the entertainer or the guy managing their playlist? ★Are you a "perfect match... [read more]
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Competitors or Friends Part 2

November 15, 2018 by Mitch Taylor
Looking back I was cocky and arrogant...which was probably why Lee gave me the time of day (because that's exactly how he is :) )  We chatted that day on the phone and arranged a meeting for when I came to the UP in about a month for some other job interviews. We met, became fast friends and Lee was my agent for the first several years of Taylored Entertainment's existence while I got my feet underneath me in the area.  There are quiet leaders and there are leaders who are a bit more noticeable. Lee is, in regards to this industry, a quiet leader. But what about those who write/speak/blog/create content for the DJ indust... [read more]
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Purpose Part 1

October 27, 2018 by Mitch Taylor
Purpose has a couple of different meanings. Purpose is a reason something exists or is done. Another meaning for purpose is to achieve a desired result, your aim or your goal. For me it goes a little bit deeper than that. Think about your purpose…or another word for purpose and that is calling. What’s your calling? What’s your purpose? Do you yourself have a mission statement? Do you have a purpose statement? Go deeper. I would encourage you to write out your own purpose statement. How do you do that? Take stock in why you get up every day. That’s one way to create your purpose statement. What motivates you? What do you love ... [read more]
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Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored Sales

Finite Part 1

October 2, 2018 by Mitch Taylor
Finite, Time, Life, Mobile Beat, Mitch Taylor, Taylored SalesIf you think about that word finite what does that mean? For some it may mean small, for others it may mean limited.  In the context of being a DJ at an event, we have a finite amount of time. For some it may be four hours, others could be 8 hours or more, but your time is finite.  Each song you play is a piece of the puzzle. Don’t just sit there and throw out the same playlist at each event. Your client may say “Oh well, we don’t care…just play whatever…you’re the expert.”  That last statement is good for your ego but not for the success of their even... [read more]
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The Most Important Gear You Own Part 1

September 27, 2018 by Mitch Taylor
The Most Important Piece of Gear You Own What’s the most important piece of gear you own?  The speaker manufacturers say you can’t have a party without sound so it’s GOTTA be the thump in the room.  Lighting companies will argue that nothing can transform a room like their products so you NEED to pay for what they offer and create to ultimately sell your client.  Microphone manufacturers will say that nothing compares to their product when it comes to getting people’s attention and moving people in a room. Each entity has their points.  I would argue that the MOST important piece of gear you own is a mirror. U... [read more]