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Like Equals Meh Part 2

December 24, 2019 by Mitch Taylor
I was coaching someone just recently and I found that there marketing imagery and messaging was all about the what. That MAY be okay if your client only cares about the what. I would encourage you to dig deeper. Think bigger. Do they care about the how? Someone recently told me to GIVE away your WHY and SELL your HOW. It was even suggested to GIVE away some of your HOW as well. Why? (see what I did there) Because givers gain. When you give freely you’re truly helping another person move forward and become better. Get DEEPER in your HOW. Create something that will elicit an EMOTIONAL REACTION in the people that you want to do... [read more]
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Like Equals Meh Part 1

December 17, 2019 by Mitch Taylor
Now, you may or may not know this, but I'm a wrestling fan, believe it or not. And I thought about this in correlation with wrestling and how it relates to social media and marketing these days. For Facebook (and texting in general) for example, look at all the emoticons that we have. How does that equate to wrestling? When a wrestler walks down to the ring, they want to evoke a response. They want to be able to draw reaction from the crowd. If the crowd is just there, with little to no reaction then that particular wrestler doesn’t do so well in their career. Wrestlers want to be either loved or hated. It's one of the two you, ... [read more]
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The Little Things Part 2

December 10, 2019 by Mitch Taylor
5 Little Things To Do That Clients Love - The Little Things Last week we discussed a local fast food chain “Culver’s” that went above and beyond in customer service by handing out a carnation on Mother’s Day. We also mentioned that it doesn’t have to be something physical that makes you stand out to your customer base. Anything that shows you GENUINELY CARE will help ensure you stand out. Let’s look at how to stand out on social. Many people use Facebook regarding remembering their client’s birthdays and anniversaries. That’s all well and good, but what unique ways can you show you care beyond just on this day... [read more]
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MB #212 – ONLINE NOW

December 5, 2019 by Dan Walsh
DJ Branding: Basics and Beyond You'll find some great advice on building your brand in this issue. Plus some great pieces about and by female DJs, including a review of the new VirtualDJ 2020 release by Rachel Lynch. Check it now... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: DJ BRANDING... Branding vs. Standing Out: What's the Difference? - Staci Nichols Building Your DJ Brand: The Bare Bones - Stu Chisholm Building a Brand... Part 2 of 3 - Matt Martindale PEOPLE DJ Dayna, aka Ms. Sunshine... - Mike “Dr. Frankenstand” Ryan Jayli: Spinning the BesT - Mik... [read more]
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The Little Things Part 1

December 3, 2019 by Mitch Taylor
How often do you tell your loved ones, the people in your family or in your inner circle that they are appreciated? Last year on Mother’s Day I took my family out for ice cream after a nice brunch at a local venue. We stopped by the Midwest stalwart fast food chain Culver’s, well known for their frozen custard. The restaurant handed out a carnation to my wife, saying “Happy Mother’s Day”. That was such a nice gesture, and went above and beyond in my book for customer service. It’s the little things that we do from a custom service standpoint that mean so much. It shows you care, that you gave that extra ounce of ... [read more]
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What are they really buying Part 1

November 28, 2019 by Mitch Taylor
What are they really buying? For my wife’s birthday, we went to a very high-end restaurant.  Upon perusing the menu, one side of my brain thought “choose the steak...you love steak...it will be good....you’ll be happy.” The more adventurous side of my brain LOVED the description used for their dish entitled Crazy Chicken.  It had all of the ingredients that I liked, sides were OK and yet I was inclined to make the purchase of the unknown vs. the known entity.  In the end the Marketing worked - however once my meal was done I wasn’t as satisfied as I could have been with the steak, and I was left with a fe... [read more]
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Going From 4 Star to 5 Star Service Part 3

November 21, 2019 by Mitch Taylor
We continue with the final installment this week of how to go from 4 star to 5 star service.  One photographer I know went back to her past clients and asked the question “What can we do that would enhance your service with us?” By asking this question she found a brilliant way to help not only the bridal couple but also their attendants as well and increase her word of mouth referrals. Since the photographer is with the couple most of the day and have to eat, she started providing a small menu of food options that she could have her assistant provide at a down time shortly before or after the ceremony. This was a boon ... [read more]
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From 4 Star To 5 Star Service Part 2

November 14, 2019 by Mitch Taylor
We discussed last week how simply caring can help you go from 4 stars to 5 stars, and continue with the article this week.  Another Uber driver in the evening figured out a way to ensure he ALWAYS got 5 star reviews. When we got in the Uber he pulled around the corner and offered each of us a small bottle of ice water. GENIUS! When you are an out-of-town traveller in a place like Vegas and not accustomed to the dry heat, this one small gesture can be seen as a lifesaver. The Uber driver not only proved he cared, but he went above and beyond by providing us with something that he knew most out of town people needed in a... [read more]
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From 4 Star to 5 Star Service Part 1

November 7, 2019 by Mitch Taylor
Recently I attended and presented at a conference, as I naturally do a few times a year. As you can imagine, my schedule for speaking and seeing so many different seminars was awesome and a whirlwind in its own right. Combine that with nightly dinners, gatherings and just plain being overtired can wreak havoc on a body. Technology is ever-changing and it appears that the taxi alternative services Uber and Lyft are here to stay.  When you have to be somewhere fast and don’t want to pay the higher prices of the taxi services (I heard one individual say his taxi to an airport was $65, vs. my Uber to the airport from my hotel... [read more]
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MOBILE BEAT #211 – ONLINE NOW

November 1, 2019 by Dan Walsh
Time to Diversify? In this issue you'll find a whole lotta good perspectives on the how's and why's concerning DJs expanding their offerings. This includes Part 1 of a three-parter by Matt Martindale that is sure to help you decide if expanding or focusing in on Brand: You is what's called for. Here's to your increasing success, no matter which road your mobile DJ business takes! ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW! ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: The Keys to Diversification: Awareness & Attitude - Stu Chisholm Are You Agile Enough? - Joe Bunn DJs and Photo Booths - Dan Walsh Building... [read more]