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Keep Your Head in the Game – Ryan Burger

July 17, 2018 by Mobile Beat
It’s always interesting to talk to other event industry members and find out how they connect up with the DJ community. At the recent Wedding MBA show, I talked to Drew Prickett of the online business management system 17hats, along with the company’s founder, Donovan Janus. They filled me in on what 17hats is all about and how it got started. “We were kind of stuck in traffic coming up with a name,” Donovan Janus recalled. “I wanted a name that was kind of original and a kind that tells you what it's about. And yes, as owner, you wear many different hats. So, 17hats was born, and I think the most important thing was the domain nam... [read more]
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Welcome To The Future Mitch Taylor Taylored Sales

Welcome To The Future Part 3

July 17, 2018 by Mitch Taylor
We continue this week with Part 3 of Welcome To The Future. Welcome To The Future Mitch Taylor Taylored SalesWhat are you doing for retirement? Now you may have a day job or another career that handles that for you, but that doesn’t mean that your DJ income shouldn’t supplement that effort. If being a DJ is your sole career, saving for your retirement is even MORE important. A friend of mine who is VERY well known in the DJ industry recently retired and thanked myself and a couple other gentlemen for turning him on to Dave Ramsey. Even though he didn’t agree with everything Dave said, he took to heart the part abo... [read more]
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Lessons from a Live Streaming Diva – By Michael Cordeiro

July 14, 2018 by Michael Cordeiro
It's no secret that the most important game to be winning right now, in terms of success for many kinds of businesses, is social media. Getting your message out consistently and successfully can be a daunting task. New platforms, changing algorithms and an increasingly diverse group of users can make targeting an audience like finding needles in a haystack. Print media has long been “dead,” so to speak; are static websites next? Recently, Facebook, Twitter, Instagram and Pinterest have been the leaders of the of the social media pack. But there's a new horse on the track and it seems to be steadily moving into the lead: “Live streaming... [read more]
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Reputation Building – By Kevin Ramaley

July 13, 2018 by Mobile Beat Staff Writer
DJs are more than just musical entertainers. They are consultants, experts and trendsetters. Your customer looks to you to know all genres and styles of music. They expect you to be the life of the party but stay quietly in the background and, of course, come and go without being noticed. But what if you could change that perception? What if, instead of just providing entertainment through music, you could provide an experience: an "unforgettable, still talking about it long afterwards" experience? Well, you can! When you first start your business, your main marketing goal is brand recognition; you need to “get the word out” that you are a... [read more]
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Communication Is Key Part 2

July 12, 2018 by Mitch Taylor
This week we continue with Communication is Key.  Here’s an example of an email recently received and how we handled it to get the appointment.   Hello I am just getting ideas and prices at the moment and I was wondering around what your average pricing would be I would also like the uplighting also an email would prob be the best way to respond thanks for your time. Amber Let's break down her email.  There's a few negatives in here that you may trigger on immediately.  The words "just", "wondering", "average" and "email would prob be the best way to respond" can all be seen by the sales person as a negative.  ... [read more]
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A Simple Tool to Attract Your WOW Clients – By Steve Napolitan

July 10, 2018 by Mobile Beat Staff Writer
Nothing is more frustrating than conjuring beats that you find mind-numbing and don’t let you experiment or express your full creative potential. Many creatives, artists, and entertainers struggle with the dilemma: Work that pays the bills, or work that is fulfilling? You can have both of course: work that’s play and work that pays. When you do more of the work you love, you put much more effort in, which brings about better results. Better results lead to more revenue because if you’re getting better results, clients will be happier to pay more. And when they do, you grow your raving fan base...which leads to more referrals. More Result... [read more]
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Welcome To The Future Mitch Taylor Taylored Sales

Welcome To The Future Part 2

July 10, 2018 by Mitch Taylor
Welcome To The Future Mitch Taylor Taylored SalesWho are you investing in? Yes, you should invest in yourself. You should invest in gear to keep up maintenance, ensure your stuff looks clean and presentable to your clients. Who are you investing in to help you shape the future? I know of a few other DJs who have invested in the younger generation and it’s paid off in dividends for them. I know of others where they have gotten burned by previous hires not panning out, leaving sooner than they should of, or frankly just burning a bridge. Myself I probably fall somewhere in the middle but I still believe the veterans of ou... [read more]
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Rocking Referrals – By Mike Walter

July 9, 2018 by Mike Walter
I assume you throw great parties. Why do I assume that? Because you're reading Mobile Beat, which makes you one of the few members of our industry who cares about further education. So I assume that when you DJ and MC events you not only bring experience but all this knowledge from the great contributors here at Mobile Beat, and you rock your events. But here's what I don't know. When the guests at your events leave, do they say “that was a great party!” or do they say “that DJ threw a great party!”? There's a very subtle difference between those two statements but they can make a world of difference in the success of your career. Here's... [read more]
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5 Things You Can Do Right Now to Improve Your Social Media Game – By Staci Nichols

July 7, 2018 by Staci Nichols
MCs think, “I’ve seen some YouTube videos...I can do this.” Well, that’s how you’re running your blog (if you have one), isn’t it? I took Book More Brides’ “Book Your Calendar Solid with Blogging Course” (available to members only), and I recommend you do the same (or set up a consultation with me). A proper blog is the backbone for good social media marketing...as well as the key to turning Pinterest into a free lead machine. #3: NOBODY ON INSTAGRAM CARES ABOUT YOUR GIG LOG  Or, worse, your promotional flyers and sales pitches (blech!) Instagram is the new “About” page. Who are you? What did you lift at the gym yest... [read more]
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Communication is Key

July 5, 2018 by Mitch Taylor
How have your sales been lately?  In a slump? You're probably not alone. Communication can ALWAYS be improved upon and that is what must be examined in these down times of sales. There are steps you can take however.  First, speak to her just as she is speaking to you.  If she's using short sentences with basic language...do the same.  If she mentions descriptive words about her event use those same words in your reply back.  My assistant (24 year old female by the way so she’s the same age as most brides that I’m marketing after) and I discussed this the other day at dinner after a bridal show and was amazed that some bus... [read more]