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From 4 Star To 5 Star Service Part 2

November 14, 2019 by Mitch Taylor
We discussed last week how simply caring can help you go from 4 stars to 5 stars, and continue with the article this week.  Another Uber driver in the evening figured out a way to ensure he ALWAYS got 5 star reviews. When we got in the Uber he pulled around the corner and offered each of us a small bottle of ice water. GENIUS! When you are an out-of-town traveller in a place like Vegas and not accustomed to the dry heat, this one small gesture can be seen as a lifesaver. The Uber driver not only proved he cared, but he went above and beyond by providing us with something that he knew most out of town people needed in a... [read more]
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From 4 Star to 5 Star Service Part 1

November 7, 2019 by Mitch Taylor
Recently I attended and presented at a conference, as I naturally do a few times a year. As you can imagine, my schedule for speaking and seeing so many different seminars was awesome and a whirlwind in its own right. Combine that with nightly dinners, gatherings and just plain being overtired can wreak havoc on a body. Technology is ever-changing and it appears that the taxi alternative services Uber and Lyft are here to stay.  When you have to be somewhere fast and don’t want to pay the higher prices of the taxi services (I heard one individual say his taxi to an airport was $65, vs. my Uber to the airport from my hotel... [read more]
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MOBILE BEAT #211 – ONLINE NOW

November 1, 2019 by Dan Walsh
Time to Diversify? In this issue you'll find a whole lotta good perspectives on the how's and why's concerning DJs expanding their offerings. This includes Part 1 of a three-parter by Matt Martindale that is sure to help you decide if expanding or focusing in on Brand: You is what's called for. Here's to your increasing success, no matter which road your mobile DJ business takes! ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW! ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: The Keys to Diversification: Awareness & Attitude - Stu Chisholm Are You Agile Enough? - Joe Bunn DJs and Photo Booths - Dan Walsh Building... [read more]
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How To Convert Price To Meeting Part 4

October 31, 2019 by Mitch Taylor
We finish this series with how I ended my email and the outcome of the event itself.  Finally I gave her our 2 goals that we have for any event we partner with a couple on. After that I said this “If that sounds like what you are looking for then I would recommend a time to have a virtual chat with us and see how we can help you further, or if you want to be sure you don't lose your date feel free to call me and we can work out the rest of the details. Ultimately, brides hire us to take responsibility for the success of their wedding day so they can relax and enjoy it.  It's what we do best...that and provide GREAT memories. ... [read more]
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How To Convert Price To Meeting Part 3

October 24, 2019 by Mitch Taylor
We continue to see how the bride responded to my initial reply after the search phase.   “Hi Mitch,Right now the best way to reach me is through email. At this time, I am only looking for DJ services for my reception. Would you be able to supply pricing information for this?” At this point she has asked for pricing twice and wants to pin down to a price, not being satisfied at the range I gave her and asking for a phone call. She specifically said “right now” and “only looking for DJ services” and “pricing information”. Many people would write her off. I didn’t.  In my seminar “ROAR” at MBLV20 I discusse... [read more]
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How To Convert Price To Meeting Part 2

October 17, 2019 by Mitch Taylor
How To Convert Price To Meeting Part 2 We continue this week with why you should study of personalities in converting price to meeting.  It’s really important to do this so that you realize there IS a human being on the other end of this communication that is searching for information to see if you are a good fit for her. Many times we get an inquiry like this and we get disgruntled and complain, “all she wants is a price” (which is true at this point). By taking this extra step it helps us soften that initial response to her a bit. Second, just by looking at her email address (@hotmail) I can fairly assume that she is p... [read more]
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How To Convert Price To Meeting Part 1

October 10, 2019 by Mitch Taylor
How To Convert Price To A Meeting Recently I received an email from a bride who was very short and to the point in her initial inquiry (I’m sure you NEVER get those, do you?). Her inquiry looked something like this. Sharon ****** Address:  1201 Whispering ***** Way, *****, Wisconsin. Email:  Sharon******63@hotmail.com, Telephone: 231-883-****. Best Time To Contact Me: Please email me. Event Date: Saturday July 25th, 2020 Event Type: Wedding. Additional Comments:  Please send information on pricing. Now I don’t know about you, but typically I’ve found it difficult to convert this type of lead. Sales are made on emotion... [read more]
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Two Ways and Two Words To Be More Able

October 8, 2019 by Mitch Taylor
Last week we spoke about two words (Really and?) to entice people to share more with you and we also covered the first word to be more able - personable.  This week we continue with the another way to be more able - Memorable Empathy equals excellence.  You create connection when you create an emotional experience for your potential client.  How can you create an emotional experience for a potential client? How can you ensure that once you both go your separate ways from the connection that you stay memorable with the person.  How can you guarantee that they think about you long after your parting? Here's one idea. ... [read more]
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MOBILE BEAT #210 – ONLINE NOW

October 3, 2019 by Dan Walsh
Getting Ready Hey y'all...Got a quick-reading issue here for your enjoyment. It's all great stuff, in my not-at-all-biased opinion (thanks to all my great writers). However, a couple of pieces should be noted. For those of you running multi-system outfits, Joe Bunn (owner of one of the most successful such outfits in the nation) offers some sage advice on that important but often difficult decision owners face: when to move a DJ up to the next level. Also, we welcome Rachel Lynch, whose forte is reviewing and teaching about gear and performance, with her review of the groundbreaking, mobile-DJ-oriented new controller from Roland, the DJ707-M. ... [read more]
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Two Ways and Two Words To Be More Able Part 1

October 3, 2019 by Mitch Taylor
Two ways and Two words to be more Able When one hears that question, they may think immediately to if they are "able-bodied"?  Or they may think of someone asking them to do something and if they can fit it into their busy schedule or not.  Those are true thoughts but I would encourage you to start thinking of "able" in a different context. Personable Are you personable?  Do your actions or words resonate with people?  How do you move people emotionally? How can you ensure you are more personable to those you come into contact with on a daily basis? Let's get down to the nitty gritty of how to connect with someone... [read more]