Business

>
Read

Taffer’s Teachings The Hiring Process Part 2

September 12, 2019 by Mitch Taylor
This week we continue with the 2nd and 3rd Tenets of Jon Taffer's Hiring Process.  Here's #2. 2.  Recruit Through Proper Advertising: For years, we as an industry have advertised with “No Experience Necessary…Will Train….Must Be Able To Life 50 lbs. Must have reliable transportation and willing to work weekends. ” REALLY? Yes…those are absolute MINIMUM qualifications that we should have. However why would you want to keep your talent to a minimum? You want ROCK STARS…not just people looking to punch in and out and collect a paycheck. There’s nothing worse than sifting through dozens of applicants who... [read more]
>
Read

Connect With Authenticity Part 2

September 10, 2019 by Mitch Taylor
This week we continue where we left off with how to get your client to listen more intently to what you have to say.  Previously I mentioned that it’s important to make your client laugh. I said to the bride we were speaking of that we’re a full-time entertainment company and that since this is our sole income, we have to do a great job for you or we don’t eat….and I like to eat :).  If delivered well that can create a bit of laughter and this bride laughed, and it helped our company connect with her on a deeper level.   Connect with authenticity with your couples, share with them a story that communicate... [read more]
>
Read

Taffer’s Teachings The Hiring Process Part 1

September 5, 2019 by Mitch Taylor
Jon Taffer is the personality and producer behind Spike TV’s hit show Bar Rescue. I love Jon’s brashness, knowledge of science behind the bar business (and entertainment business too) and demeanor that he uses. All of this is easily laid out for you (and applicable to our business in the entertainment industry). However, after reading his book Raise The Bar while on a recent vacation to Anguilla, I’m happy to share the nuggets I’ve gleaned and how I believe they apply to our industry. We will be exploring different lessons learned from the book in upcoming articles as well and how they apply to us ... [read more]
>
Read

Connect With Authenticity Part 1

September 3, 2019 by Mitch Taylor
Connecting with authenticity means that you actually create a bond with your clients up front, you actually create a connection and find some common ground. Sometimes this is WAY easier to say than to do.  Some clients you’ll connect with on a deeper level than others. Let me share with you an example of two different phone calls I had with a potential client.     The first one I absolutely connected with them.  We met at a bridal show. She chatted with one of the ladies on my team, Kaylene.  Kaylene made a nice connection with the bride by just commenting on the weather, or something about her attire a... [read more]
>
Read

MOBILE BEAT #209 – ONLINE NOW

August 31, 2019 by Dan Walsh
Comparison / Contrast for DJs Way back when, as a freshman in college, my first writing prof introduced me to the wonders of the "comparison/contrast" essay: It's where you take a look at the similarities and/or differences between two things or subjects as a way to express some interesting truth about them. This Mobile Beat issue, which I originally thought would be a bunch of unrelated articles, actually offers a pretty good helping of comparisons and contrasts: competition/teamwork, cutting-edge quick mixing/crowd-pleasing classic song lists, how to build company culture/how NOT to build company culture, and so on. We even profile a solo operator... [read more]
>
Read

Taffer’s Teachings Part 5

August 29, 2019 by Mitch Taylor
This is our final of the 5 Musts of Business from Jon Taffer and it's called Safety. I learned LONG ago that safety is important as any aspect in our line of work. Oftentimes you are the only sober person in a room full of celebratory individuals in a mind-altered state. You HAVE to put guest safety at the TOP of your priority list. After chatting with my good friend Ben Stowe we decided as a company we didn’t want the liability of rigging, tents and the like. I’m not condemning anyone who does these things; someone has to, but PLEASE…take the necessary steps to provide these options the RIGHT way. Consult your insurance... [read more]
>
Read

3 Must Do’s For Video Marketing Part 2

August 27, 2019 by Mitch Taylor
This week we finish off our article of 3 Must Do's for Video Marketing.  Here's #2. Be Presentable - Dirty little secret in the DJ world is attractiveness.  No one wants to have a slovenly looking person on a microphone in front of their family and friends or sweating profusely behind turntables when you’re just standing there.  Everything about you from your clothes to your hair to your setup speaks. Be sure it’s conveying the right message. The Length.  Don’t go for long shots that last for :05 or more.  Don’t go for videos that are over 2:00. Keep it short so that your clients will view it.  ... [read more]
>
Read

Taffer’s Teachings Part 4

August 22, 2019 by Mitch Taylor
This is the 4th part of our series of Taffer's Teachings, exploring the 5 Musts of Business.  We continue with Great Value. Great Value. Value is a buzzword that is OFTEN thrown out willy-nilly. In the book Jon discusses the difference between “absolute value” vs “perceived value”.  Absolute value is the simple price comparison between two products or services deemed the same. Perceived value, according to Jon, is the result of your quality, experience and business dynamics. Your pricing has a great deal to do with your perceived value. To increase your perceived value you MUST cause not just an emotional CONNECT... [read more]
>
Read

3 Must Do’s For Video Marketing Part 1

August 20, 2019 by Mitch Taylor
Not that long ago I found myself in Times Square at the M & M Candy Store.  I was awestruck at how many items were in that store that were branded with the M & M logo and what they had created out of their brand.  There were mugs, hats, keychains, candy dispensers (OF COURSE!), you name it. I began to think about branding and marketing on a deeper level.  M & M candies are just a bite sized piece of chocolate. You put it in your mouth, you savor that taste of chocolate and it’s gone in mere seconds.  What we provide as DJs, as Master of Ceremonies, as Event Professionals are memories. Those memories l... [read more]
>
Read

Taffer’s Teachings Part 3

August 15, 2019 by Mitch Taylor
This is Part 3 of Taffer's Teachings focused on the 3rd of the 5 Musts For Business with Quality Service. Quality Service:  Do you send reviews out about your service? What is the feedback like? What’s your success ratio? If you have 1 or 2 negative reviews out of 100 events…you can probably live with that. Do you want it? No. Look at those areas of constructive feedback and see how they can be improved. I would STRONGLY recommend not just waiting until the end of the sales cycle with that specific client however. You need to have touch points with your client throughout their sales cycle with you to determine if you are... [read more]