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Why People Dance: A Deeper Look at a DJ’s Core Concern

June 4, 2019 by Mike Walter
When someone asks you what you do for a living, what do you tell them? I know the question can be hard for us. If we say “DJ” we inevitably get asked, “What radio station?” And if we say “Wedding DJ,” we immediately feel the need to follow that up with, “but not the cheesy kind.” Which is why I often answer: “I help people dance.” I obviously do a lot more than that. I MC and coordinate. I set up gear. I help with event planning. Etc., etc. But if you asked me what the single most important thing I do is, I’d say, “I help people dance.” Because when everything is said and done at an event, and the guests are driving home discussing the night, how much they danced and partied will be probably be the number one thing they talk about as far as the entertainment goes (right up there with... [read more]
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Why You Should Support Local DJ Organizations like the NJDJN

June 4, 2019 by Michael Cordeiro
Recently Joe Bunn dropped an article on his top favorite DJ conventions to attend. They happen at various times throughout the year across the country. Each one unique and providing opportunities for all DJ's to learn, network and grow their businesses. But what do you do during that down time in between conferences? How can you get a monthly dose of DJ camaraderie and learning? By finding and attending a local DJ meeting such as the New Jersey Disc Jockey Network (NJDJN). Local DJ organizations are nothing new. I first met Randy Bartlett and Dr. Drax at an ADJA get together in Boston about twenty years ago. The NJDJN has been around for over twenty years. The current President Mike Wieder (author of Be The Difference Maker) invited me down to the May meeting in Edison New Jersey. DJ Rachel Lynch (featured... [read more]
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Prepping a Set for the Ultimate Fête

June 3, 2019 by Staci Nichols
Me on the center of a stage in front of 500 people for two hours! An opening act! People were buying tickets to see me perform! One thing I knew before I DJ’d in Cabo San Lucas, Mexico, for New Year's Eve, was that I needed to prepare a set. Transitions needed to be rehearsed. Cue points needed to be tested. A highenergy opener and meaningful closer needed to be mapped out. I've always been of the camp that a set should never be 100% concrete before getting a chance to read the crowd, but I also knew I needed to be ready to go before I got on the airplane. What to do? Because I had a wedding on December 28th, I did not have much time to get to Cab... [read more]
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So It’s Your First Time Going to MBLV…

June 2, 2019 by Michael Cordeiro
Toward the end of 2018, we here at Mobile Beat noticed a steadily increasing stream of threads on DJ forums concerning attending the MBLV conference in March 11-15, 2019 at the Tropicana Hotel and Casino in Las Vegas. The majority of the questions were from DJs thinking about attending for the first time. I was assigned to research the threads, come up with the best answers to the questions from DJs, and put together this guide for maximizing the MBLV attendee experience. MBLV23 will be my eighth time attending Mobile Beat Las Vegas since 2010 (I only missed out on 2014). Since attending that first event, I’ve spent a lot of time in the Las Vegas area... [read more]
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Getting Started

June 1, 2019 by Joe Bunn
About once a week, someone slides into my DMs on Instagram and says, “Hey man, I’ve been following you for a while now and really love how you do things. I would love some advice on getting started.” Wow! Talk about a broad question. In this article, I’ll touch on a few things that I would do if I was starting over and know all that I know now. GET GEAR First off, only buy what you need to rock a party. You don’t need every bell and whistle and widget that the DJ gear companies put out every quarter. First on the list, get yourself a nice set of powered speakers. Make sure they are powered, as in the amps are built into the speaker. Companies like EV and QSC make some amazing sounding 12” cabinets. Next, go into your local Guitar Center or Sam Ash and check out all of the controllers. They... [read more]
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6 Wordpress Blog Optimization Hacks

DJ SEO Tip: 6 WordPress Blog Optimization Hacks

June 1, 2019 by Matthew Campbell
Wordpress is the most popular website CMS with an estimated 75 million websites using it.  Blogging is a common process to increase your authority and keep content current.  Content updated regularly brings Google coming back to your website and visitors knowing you are still in business.  Learn 6 Wordpress optimization hacks to try and achieve higher search rankings. 6 Wordpress Blog Optimization Hacks [1] Write a thorough description for each blog category.  You can actually get your blog category pages showing in Google search results.  Make each category unique and what your customers would search to find you.  ... [read more]
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The One Phone Call No DJ Ever Wants

June 1, 2019 by Michael Cordeiro
A few weeks ago I got an urgent call from my mom while setting up for a Saturday night event. She knows that every weekend I'm out doing events and doesn't call unless something major happened. I finished my set up, went back over details with the client real quick, put on cocktail music and stepped out to call my mom back. Then came the news no DJ wants to get at a gig. Someone in the family died. My uncle (age 57) had suddenly passed away from a brief illness. Of all the phone calls we can get while at an event, the death call is the worst. No one wants it or looks forward to it, but inevitably it will happen. One question: Are you prepa... [read more]
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DJ Tips In Under A Minute: Modern Client Emails

May 30, 2019 by DJ Jay
All right. DJ tips in under a minute, dealing emails nowadays. I'm finding emails come in with questions like this, but they don't end with anything. So I get this a lot, I get one-line emails, I'm getting married, are you available on this date question, if you are, how much are you question. So I respond in kind, I speak the language of my clients, meaning if you send me a one-line email, I send you a one-line answer and my answers tend to always end in questions. I'm available for your date, how many hours do you need me question. Conversations in email have become more of texting than emails. The big, huge replies may still work in a lot of moments, but man, I'm finding more and more of my newer clients, the younger clients, especially you're speaking to me in emails just like it was a text. So I end up ... [read more]
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Engage your gig’s guests through RequestNow!

May 23, 2019 by Mobile Beat
Today’s DJ industry is more competitive than it has ever been. Engaging with your guests and building your own personal brand are crucial to staying successful and relevant. Traditionally, song requests were seen as a pain. Guests would come over and shove their phone in your face, perhaps spilling their drink on you in the process. People were shouting at you while other guests felt intimidated to approach the DJ booth. There had to be a better way to connect. Cue RequestNow. RequestNow is a modern engagement platform that simplifies the song requesting process while also acting as a DJ branding and marketing tool. RequestNow allows guests to tex... [read more]
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DJ Tips In Under A Minute: Ending Time On Your Receptions

May 23, 2019 by DJ Jay
All right. DJ tips in under a minute. These are wedding invitations and usually these are done maybe before you're even hired as the DJ, but one thing that wedding invitations can sometimes have is the end date of the reception. It might say, beginning at 5:00, ending at 10:00 or whatever it says. The reason I'm bringing this up is it was brought to my attention that whenever a party has an end time, it tends to give guests a little bit different perspective as to how long they should stay. And I noticed most of my events on the outside of the room will have an end time. See if you can get the end time taken away. So just reception to begin at 5:00 o'clock. That way there is no sense of when am I out of here? Because I think if you have it in your head that this ends in two or three hours, you gauge how long ... [read more]