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Wedding marketing by Terry Lewis

How to write compelling ads for success in 2020

December 10, 2019 by Terry Lewis
Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"]Wedding marketing by Terry Lewis Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]
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Spotify Confirm Their Most Streamed Artists and Songs of the Decade

December 9, 2019 by Mobile Beat
As 2019 comes to a close, it is the perfect time to look back on the last decade. This is what Spotify has done, as the music streaming service has confirmed the most popular songs and artists of the last ten years. The Most Popular Artists In their summary, it is revealed that Post Malone is the most streamed artist of 2019. The American rapper/songwriter’s songs were listened to over 6.5 billion times on the service this year. His song Congratulationsachieved Diamond status from the Recording Industry Association of America earlier this year too, meaning that it has sold 10 million units in the US. 2019 also saw 17-year-old songwriting sensation Billie Eilish’s career blossoming. She had previously burst onto the scene with Ocean Eyesin 2016. The Los Angeles-born singer was the second most ... [read more]
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It’s Official: The Word Official is Officially Overused

December 6, 2019 by Michael Cordeiro
Is it just me or does every commercial you see or hear have some company claiming to be the "Official" sponsor or representative of something? How did they get that title? Lottery? The bigger question is: Does your favorite sports team need an "Official" toe nail fungus remover? Probably not, but they're out there. Several local radio stations have claimed the title of "Official Home of Christmas Music". Was there a vote? Who's in charge of handing out these titles? All kidding aside, does having the title "Official (blank) of Something" really help your business? I can't say that being the official oil change garage of the Boston Bruins makes me wan... [read more]
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MB #212 – ONLINE NOW

December 5, 2019 by Dan Walsh
DJ Branding: Basics and Beyond You'll find some great advice on building your brand in this issue. Plus some great pieces about and by female DJs, including a review of the new VirtualDJ 2020 release by Rachel Lynch. Check it now... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: DJ BRANDING... Branding vs. Standing Out: What's the Difference? - Staci Nichols Building Your DJ Brand: The Bare Bones - Stu Chisholm Building a Brand... Part 2 of 3 - Matt Martindale PEOPLE DJ Dayna, aka Ms. Sunshine... - Mike “Dr. Frankenstand” Ryan Jayli: Spinning the BesT - Mik... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Add Options to Add Profits!

December 4, 2019 by Jason Alexander
When it comes to the DJ business, it seems as though every year, clients want more and more options for their weddings or events. Many DJs and DJ companies are choosing to offer more options. More options mean more money, of course! In my experience, it can certainly help increase your profits; however, there are a few risks and things to be aware of when providing more for your clients. Let's discuss these, now.   Cost - The first thing to consider when deciding what options to include is the investment needed. How much will these options cost you? How much money will you need to buy these upgrades or options? Perhaps you're considering uplighting. The price certainly varies on how much each light will cost. If you're considering other options, you'll certainly need to do your research to find o... [read more]
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Wedding marketing by Terry Lewiis

How to successfully offer a Money-back Guarantee

November 27, 2019 by Terry Lewis
(Estimated reading time: 6 minutes, 24 seconds.) An effective influencer governing the buying decisions of your most valued couples is to offer a money-back guarantee (MBG). But of all I teach, this bold influencer meets with the most resistance. And I totally get it. I know your concerns (if you have any) because there once was a time when I resisted offering a money-back guarantee as well. Actually, that's an understatement. When I first contemplated the idea, I clenched my buttocks so tight, had I been sitting on a lump of coal it would have compressed into a diamond! But joking aside, the reason I objected was because it is an ADVANCED I... [read more]
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Thankful Thanksgiving or How to Avoid the Grinchies

November 27, 2019 by Michael Cordeiro
Thank you. Thank you for reading my blog posts. Thank you for letting me interview you and share your stories. Thank you for letting me into your lives. Thank you for your comments and feedback. Thank you for reading my articles. Thank you for saying hi to me at conventions and sharing lunch or a cup of coffee. Thank you for accepting me into your world on social media. Thank you for being my friend. It's no secret that the next four weeks are some of the busiest in the DJ world. Many of us are doing events daily right up to New Years Eve and a ton of after parties in January. We're so busy making sure that everyone else has a great Holiday s... [read more]
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How Game Soundtracks Affect Gambling Behaviours

November 26, 2019 by Mobile Beat
What makes a great game? This is the question that game developers turn over their minds every day - and it is a question not always easy to answer. For example, the developers of Pokémon Go created the game as an April Fool’s joke and were not expecting it to skyrocket to success. The opposite could be said about thousands of games that were made with burning excitement only to flop on the market. When coming up with their creations, they need to consider all aspects of what makes the gaming experience engaging. One cog in the wheel is the gaming soundtrack. All of the great games and casino games made have a soundtrack that isn’t just enjoyable to listen to, but it matches the action within the game to intensify suspense or create an atmosphere. Browse any title on RoyalVegas Casino and you are bound ... [read more]
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Wanna Try Beatmaking? Here’s What You Need

November 22, 2019 by Mobile Beat
If you are a DJ who aspires to actually create the beats you play, here is a look at some software to get you started. There are many you can choose from that you will need the best software to make perfect music style. Here I will highlight the best beat software makers to help you learn how to make a perfect beat. So let’s get into it. Magix - Music Maker This is the best software for beginners, with a free version that is easily downloadable. It offers lots of online tutorials to help you start creating the best beats. Therefore, this makes it the easiest software to start making music fast. It has professional sounds and intuitive features. I... [read more]
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How Authentic is your Business?

November 20, 2019 by Michael Cordeiro
Advertising models are constantly changing. What worked ten years ago is no longer valid and what was working last week is old news. In a world where content is king, how do you sort through the fluff to be seen and heard? What's the new "buzz" word that will magically get you clients and referrals? I have one for you: Authenticity. This was a huge topic at the Wedding MBA in Vegas this past October. All of the social media and marketing seminars had the same message: Be authentic. So, what exactly does that mean? I'll skip the Webster's definition (you can google that) and get to the meat. Authenticity in your business is about communicat... [read more]