Types

>
Read
Wedding Marketing

25 Point Landing Page Checklist

January 9, 2020 by Terry Lewis
At the beginning of each year, I set one big goal. In 2011 it was to improve the appeal of my website so brides and grooms would: 1) Hang around longer, and 2) Click my call to action to enquire. The big question back then was "How could I do that?" [caption id="attachment_127431" align="alignnone" width="964"]Wedding Marketing Wedding Marketing[/caption] CLICK TO DOWNLOAD FREE 25 POINT CHECKLIST It took years of trial and error, but I never gave up, and today I've honed it down to a 25 Point Landing Page Checklist that gets me booked at national and destination weddings, and I want to share it with you. If your website is not drawing in as... [read more]
>
Read

MB #213 – ONLINE NOW

January 5, 2020 by Dan Walsh
Looking Ahead with 20/20 Vision So here we are diving into a new year and decade. Get ready by reading some great advice and practical tips, and get motivated by stories of personal improvement and passion-based businesses building. Also get a look at some fresh wedding music. All this and more inside this MB issue... ~ Dan Walsh, Editor-in-Chief CLICK HERE OR ON THE COVER TO THE RIGHT TO READ NOW ~~~~~~~~~~~~~~~~~~~~~~ PLAYLIST: LOOKING AHEAD Reset for Next Year - Joe Bunn Showing Up: Scratch or Bust in 2020 - Staci Nichols Body Mechanics for DJs: The Basics - Stu Chisholm CORPORATE EVENTS AND MORE The Most Wonderful Time of t... [read more]
>
Read
Wedding Marketing by Terry Lewis

Take The Wedding Professionals 2020 Five-Day Challenge

January 1, 2020 by Terry Lewis
Click the link to start the challenge: https://www.weddingmarketingmastery.co.uk/the-5-pillars [caption id="attachment_127367" align="alignnone" width="881"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] THOUGHT OF THE DAY "Every day you live, you are gifted with another 86,400 seconds. The successfully booked up wedding professionals you know are gifted with the same 86,400 seconds as you. The reason you are producing a different level of success because of the different way you use your time." There is no better milestone to reflect on what you achieved with the precious time you were given last year than at the s... [read more]
>
Read

2020 The Year of No Resolutions

December 31, 2019 by Michael Cordeiro
As the final hours of 2019 count down many of you are preparing to rock in the New Year at a club or private event. God bless ya. For the second time in twenty years I'm actually off. I don't really mind at all. December was crazy and after 29 years in the industry I'm happy to be able to kiss my wife in person at midnight instead of phoning it in from some venue. I'll be comfortably sitting at home in my PJ's enjoying munchies and a nice scotch on the rocks watching the ball drop. That being said, I'm happy 2019 is almost over. Business wise it was a solid year. On a personal level 2019 was challenging to say the least. No love lost whe... [read more]
>
Read

Why Are Themes Of Gambling So Popular in Asian Movies?

December 20, 2019 by Mobile Beat
You can't talk about an Asian movie without gambling. Nearly every top-grossing Asian movie has a gambling theme. While the films are about gambling, there are many subplots involving family ties and even gangsters. Some are one-off movies, while others are sequels. Asian-gambling themed movies are fascinating to watch. Scenes portray gamblers in a different light from Hollywood movies. Cultural differences also play out, showing how gambling is perceived and performed in casinos. One primary focus is the depiction of the fantastical skills of players. Often, scenes portray players as pros with exaggerated gambling skills. It's not unusual for movies to show players with almost magical moves that seem impossible in real-life scenarios. Some gaming scenes even incorporate feng shui. Who Popularized Asian G... [read more]
>
Read

Last Minute Gift Ideas for the DJ in Your Life

December 20, 2019 by Michael Cordeiro
            Only five more shopping days until Christmas and you're scratching your head trying to figure out what to get your favorite DJ. No worries. I have a few ideas for you. It's no secret that DJ's love gear. Equally important is education. I recommend a "mix" of... [read more]
>
Read
Wedding Marketing by Terry Lewis

DO YOU HAVE A GOLDEN TRIANGLE?

December 17, 2019 by Terry Lewis
When it comes to marketing, there are more than 100 strategies to choose from, just ask Google, they'll fill your screen in seconds. But when I surveyed the wedding industry, the 9 strategies below emerged as popular favourites over and over again. [caption id="attachment_126262" align="aligncenter" width="439"]Wedding Marketing by Terry Lewis Wedding Marketing by Terry Lewis[/caption] How many are you using?  All work, but some deliver better quality bookings than others, but before you discover which ones do, let's first split the 9 strategies into two categories: Dragging Buckets Vs Installing Pipelines. When you go hunting for brides and... [read more]
>
Read
Wedding marketing by Terry Lewis

How to write compelling ads for success in 2020

December 10, 2019 by Terry Lewis
Think of your ad as a 3-sectioned funnel: [caption id="attachment_126223" align="alignnone" width="477"]Wedding marketing by Terry Lewis Wedding marketing by Terry Lewis[/caption] The purpose of the headline is to compel your bride and groom to read the main copy. The purpose of the main copy is to compel your couple to click your CTA (call to action). The purpose of the CTA is to move your couple onto your preferred next step. Your headline Begin with a benefit-driven headline that goes straight to the heart of your bride and grooms desire to gain or avoid something, but it can also do both! Let's use the headline in this post as an exampl... [read more]
>
Read

Spotify Confirm Their Most Streamed Artists and Songs of the Decade

December 9, 2019 by Mobile Beat
As 2019 comes to a close, it is the perfect time to look back on the last decade. This is what Spotify has done, as the music streaming service has confirmed the most popular songs and artists of the last ten years. The Most Popular Artists In their summary, it is revealed that Post Malone is the most streamed artist of 2019. The American rapper/songwriter’s songs were listened to over 6.5 billion times on the service this year. His song Congratulationsachieved Diamond status from the Recording Industry Association of America earlier this year too, meaning that it has sold 10 million units in the US. 2019 also saw 17-year-old songwriting sensation Billie Eilish’s career blossoming. She had previously burst onto the scene with Ocean Eyesin 2016. The Los Angeles-born singer was the second most ... [read more]
>
Read

It’s Official: The Word Official is Officially Overused

December 6, 2019 by Michael Cordeiro
Is it just me or does every commercial you see or hear have some company claiming to be the "Official" sponsor or representative of something? How did they get that title? Lottery? The bigger question is: Does your favorite sports team need an "Official" toe nail fungus remover? Probably not, but they're out there. Several local radio stations have claimed the title of "Official Home of Christmas Music". Was there a vote? Who's in charge of handing out these titles? All kidding aside, does having the title "Official (blank) of Something" really help your business? I can't say that being the official oil change garage of the Boston Bruins makes me wan... [read more]